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www.omo.systems.us
Advanced IoT Capabilities
for the Fast-Growth Home
Security and Smart
Home Markets
www.omo.systems.us
ОМО:
GLOBAL COMPANY
2
Targeting the $45B US Security and Smart
Home Marketplace
Advanced technology development
(HW/SW/ Cloud) team — 70 members
Fast success — 50k users in < 2 years —
$13M in revenue*
Interested in Convertible Note $2M to expand
to US Market
Focus on 3 Distinct Markets
● Provider Market (Cable / Internet)
● DIY (Do-it-yourself)
● White Label Partner Market
Smart Home Ecosystem
WE ARE FOCUSED TO BECOME THE GLOBAL LEADER OF ADVANCED TECHNOLOGIES
IN THE HOME PROVIDING INFORMATION, SAFETY AND SECURITY.
Problem: Providers have connected the world to the network — cable, Internet, and TV. Connectivity capabilities are
exhausted — the Internet of People is over.
Era of IoT with unlimited connectivity is now.
No Enterprise IoT Solution for cable providers in the world.
Solution: OMO enables providers the ability to build a wireless IoT network covering an entire building with individual
and common IoT services. Common services create the network effect with significant penetration and IoT services with
data and intelligence in real-time.
Providers continue regular business model — building/servicing the network (additional revenue stream).
Business model: Monthly fee revenue share: OMO receives subscription fee paid from providers of IoT services.
OMO manufactures and sells OMO IoT Network Equipment to providers for IoT network. Subscription provides recurring
revenue stream for OMO and Provider (5+ years).
Cable and Internet providers build network, utilize OMO equipment as white label — high margin fees.
Scalability: More than 10 K providers in the world connect 1 billion (+) households. Providers have customers requiring
smart home and home security solutions. Providers and OMO share the same subscriber model for all providers globally.
OMO can quickly and affordably bring new products and capabilities quickly increasing monthly subscription fees and
margins.
Traction: OMO IoT Network Solution tested and commercially launched in Ukraine in 500 apartment buildings and
having 50K users. 2022 Revenue expectation was $8M. OMO focusing on launch in the United States in 2022 and more
globally in 2023.
AN INTRO: ENTERPRISE-LEVEL IOT AT HOME
MARKET PRICING
Smart Home Ecosystem
3
www.omo.systems.us
IOT MARKET EXPANDING
RAPIDLY
Asia North America Western Europe
South America Eastern Europe MEA
Smart Home Ecosystem
4
1
204
233
312
52
61
71
126
0
50
100
150
200
250
300
350
400
2022
2020
2019 2021 2024 2025
2023
CEE
MEA
South America
Western Europe
North America
Smart Home/
Home Security
Regional spending on IoT solutions,
2019-2025, $billion
Smart Home / Home Security in US — $45B today
www.omo.systems.us
BUSINESS MODEL:
B2B2C, B2B, B2C
B2B B2C
PROVIDER RESIDENTS OF HOME /
APARTMENT / MDU
PARTNER
Smart Home Ecosystem
5
Video explainer:
https://youtu.be/UZJNRJ-O1S4
www.omo.systems.us
Smart Home Ecosystem
6
PROVIDERS DIY WHITE LABEL
TARGETS
T-Mobile, ATT, Verizon, Cox,
Chartered, Spectrum, Comcast,
Local Providers (ISP/Cable), Open5G
Direct, Home Depot, Best Buy,
Lowes, Others, Costco, Walmart
Assa Bloy (August/Yale), Schlage,
Canary, ADT, Resideo, Ecobee, Wyze,
Emerson, Others
PRODUCTS
3 Packages — Defined,
Add-on solutions (direct)
Single Package — Defined (2),
Add-on product solutions
Single Package — Defined (Locks),
Multiple and definable products
HOW ADDRESSING Direct Indirect / Channel Partners Direct
PRICING $16.67 / month for 18 months $329 + $15 / month for 18 months
($15/month thereafter)
$225 + $10 / month for 24 months
($15/month thereafter)
DIFFERENTIATION
Integration with Provider Router /
Hubless / API for App (white label)
MVNO / FVNO
Product Expansion / Portfolio
API Integration, App support /
development, MVNO/FVNO/Cloud
ОМО: ADDRESSING
THE MARKET
www.omo.systems.us
Video
surveillance
Security
console
Intercom
Unique Wi-Fi
technology for
MDU’s
Elevator
servicing
IoT emerges as
the only concept
of telecoms’ evolution
OMO launched
to fulfill need as
Network Solution
OMO joins
ZigBee Alliance
OMO
commercial
launch
OMO Global
Appearance of
smartphone with
mobile Internet
Launch of Network
Solution based
on existing market
products
Technical
solution
development
OMO IoT
Network
Solution
developed
OMO receives
requests for launch in
10 countries
HISTORY OF SUCCESS
IN DESIGN / DEVELOPMENT
Smart Home Ecosystem
7
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
www.omo.systems.us
ОМО provides complex IoT solution enabling quick implementation in the Home / Enterprise
OMO Hardware
Network equipment for building of
ОМОSmart Home network
OMO Hub — the only hub in the world
for Smart Home with apartment
architecture, supporting
over 1000 devices in the network
MDU, Neighborhoods, Communities
OMO PRO
Admin panel for easy billing,
subscribers and network control
Network monitoring
ERP / CRM system
Add-on revenue model
Subscription management
OMO App
End user app for Consumers giving
Advanced Smart Home capabilities
Partnership Model
Quick “bring up” of partner solutions /
products
MVNO/FVNO capable
Complete “Smart Home” Solution
8
Smart Home Ecosystem
LEVERAGING STRENGTH IN
DEVELOPMENT
1
2
3
4
www.omo.systems.us
9
ОМО:
PRODUCT STRATEGY
Profitable Mix of Differentiated Service and Holistic Smart
Home Solutions *Dealer & Indirect term includes all channels
outside of DTC Strategy Alignment Thesis
Consumers value home security. 24 x 7 home security monitoring (video
verification / analytics) will continue to serve as an entry point into the home to
engage the customer and create opportunities for SMART home enabled
products and services anchored by home security
Low customer satisfaction with Competitors has created a “White Space”
where competitive advantage created through innovative and premium
customer experience across enterprise and throughout the customer journey
Customer interest in technology advancements will support the penetration
of interactive, home automation, and SMART security solutions and create
opportunities for OMO to create long-term and evolving engagement with
customers
Confusing and rapid changes in technology will also produce opportunities
for OMO to deliver new and integrated products and services to new
customers — making the complex simple
Smart Home Ecosystem
9
www.omo.systems.us
extender
extender
extender
hub
OMO
doorbell
doorbell
doorbell
indoor
camera
sensor
sensor
sensor
9
Smart Home Ecosystem www.omo.systems.us
A COMPETITIVE LEADER
Vivint Ring Nest OMO
PRICING* $97.00 / mos $70.00 / mos $52.00 / mos $39.99 / mos
VIDEO DOORBELL ✓ ✓ ✓
HUBLESS
HOME SECURITY ✓ ✓ ~
SMART HOME ~ ~ ✓
PRODUCT PORTFOLIO
WHITE LABEL
BRAND RECOGNITION ✓ ✓ ✓
VALUATION $3.5B $6.0B $5.2B $50M
10
10
ОМО DEVICES
OMO HUB
a central device in Smart Home system that allows
for creation of large wireless ZigBee networks in
apartment buildings. OMO HUB manages all
devices connected to it (sensors and actuators), at
the same time serving as a link between the entire
Smart Home system and the user. Control is
carried out through mobile devices (tablet,
smartphone), various switches and control panels,
as well as a personal computer
OMO Extender
a device that enhances the signal on the network,
improving the quality of communication between
devices. It is necessary in case of a large number of
devices in ZigBee network and considerable
distance between them
OMO NFC Reader
a wireless device, which identifies elements
through radio waves. Allows you to open the door
with one touch with NFC chip using a phone, key
chain, tag or card. Also serves as a router with
which you can build a ZigBee network and extend
the distance of wireless transmission in an
apartment building
OMO Relay
a dry contact wireless device designed for remote
control of various household appliances. The key
function of the device is to communicate with
OMO HUB and receive control signal. OMO relay
also functions as a router with which one can build
a ZigBee network and extend the wireless
transmission distance in apartment buildings
Smart Home Ecosystem
11
www.omo.systems.us
19
ОМО ADVANTAGES
1 OMO system works with sensors from different manufacturers. ZigBee-based devices
with the ability to add more than 4,000 certified devices on the ZigBee protocol quickly
and affordably
3 Product was created on the basis of the principles of the service and partnership model.
Therefore, it provides all the tools for providing services, including by third-party
companies, which creates the opportunity to find and cooperate with many companies in
the world.
2 Having created a sensor management system, OMO is creating a partnership model with
third-party services: Security companies, Insurance companies, Logistics companies, real
estate rental companies, etc.
For example,
● a motion sensor is installed turning on the lights
● security service is being done on the basis of the same motion sensor in cooperation
with a security company
● Health company can understand an event has occurred to a person if they did not leave
the room over a period of time (based on the same motion sensor)
● real estate rental company can understand when there were tenants in the house
Smart Home Ecosystem
12
www.omo.systems.us
INTEROPERABILITY
OF ОМО
ZigBee protocol has been improved by OMO as a solution for Smart
Home & In-Building Security
OMO system allows one to work with thousands of sensors and devices
from 30+ manufacturers that work using ZigBee network protocol
ZigBee Home Automation Market is expected to reach $2.4 billion
by 2025
Short-range networks (ZigBee) will continue to prevail. Long-range
networks (LoRaWan and 5G) will expand the market for IoT services
(streets, cars, scooters, transport logistics), but will not cannibalize
short-range networks (apartments buildings)
Deep product portfolio including Video Doorbells, Smart Cameras (I/O),
window and door sensors, smart energy devices (Thermostat, Water, Air)
Smart Home Ecosystem
13
www.omo.systems.us
OMO
in Ukraine
13
KEY RESULTS
2019 and 2020 were
spent for the search of
technical solution,
development of network
solution for apartment
buildings and launch of
pilot projects
Business model was
tested in 500+ buildings
and proved its validity
502 buildings
Billing in connected
buildings was launched
in August 2021–2022
Revenue ~ $5M
Forecasted
Lviv
Kyiv
Kharkiv
Dnipro
Odesa
Zaporizhzhia
Requests for launch
of OMO solution
in 10 countries
50 000+ users
Smart Home Ecosystem
15
www.omo.systems.us
ОМО:
2-YEAR FOCUS
2022 CURRENT FOCUS
● Develop core path to US Market
● Raise initial capital for US product / business model
● Working with providers to execute product model
● Engaging channel partners for DIY / White Label Market
MAJOR OPPORTUNITIES / FOCUS
● Bulk transactions / Partners / Accelerate
revenue growth for valuation
2023 EXPANSION
● Grow core subscriber and
revenue
● Operation efficiencies
● Expand capital investment
● North America / Western Europe
expansion
Smart Home Ecosystem
16
www.omo.systems.us
Fast revenue growth model with high product margin expansion year on
year
Revenue model — subscription based — drives profitability quickly
and generously
*Cash flow requirements higher than expected:
● Transition to US Market from Ukrainian markets have
caused increased cash needs
● Russian invasion eliminated $4M revenue in Ukraine / $8M+
in Russia in 2022
Aggressive Approach
● Pushes Revenue / Valuation Quickly
FINANCIAL FORECAST
Smart Home Ecosystem
17
2022 2023 2024 2025
Revenue $259,651 $12,266,614 $47,268,554 $116,782,646
Gross Profit $158,382 $8,147,597 $33,371,071 $86,654,169
Net Income $-2,700,653 $3,847,597 $27,390,405 $78,339,735
Margin 61% 66% 71% 74%
Cash Flow
(Requirements)
$-3,151,957 $-8,586,440 $17,367,400 $61,185,719
www.omo.systems.us
VALUATION PATH
Smart Home Ecosystem
18
Revenue
Approach
2022 2023 2024 2025
Conservative $259,651 $12,266,614 $47,268,554 $116,782,646
Aggressive $259,663 $15,669,665 $53,677,500 $120,243,781
www.omo.systems.us
Conservative vs Aggressive Approach
● Fast expansion across provider market
● Increased adoption by DIY Customers
● Global partners pushing US Markets
(USD Millions)
0
200
400
600
800
1000
1200
2022 2023 2024 2025
VALUATION
Conservative Aggressive
INVESTMENT
Investment format —
Convertible Note $2M
17
USE OF PROCEEDS
1 Expand partnership with current business verticals:
● Scale up manufacturing and partnerships with USA providers
● Continue developing new solutions
3 Prepare product for scaling
to other geographies:
2 Adapt solution for other business verticals:
Security companies Developers
Complex property
management
Delivery services and
post boxes
Smart Home Ecosystem
20
.
www.omo.systems.us
17
Smart Home Ecosystem
21
www.omo.systems.us
COMPLEMENTARITY
3 Prepare product for scaling
to other geographies:
2
Security companies
Complex property
management
We see how in everyday life different types of transport such as cars and
planes, Wi-Fi and LTE sometimes compete with each other, but still mostly
complement. 5G and ZigBee work on the same principle, so not only do
they not replace each other, but you need to use them together to give an
enhanced customer experience. Based on this concept, we designed our
IoT solution. Initially, we focused on ZigBee, but we have plans to start
working with 5G sensors.
According to forecasts, by 2030 the number of IoT devices will reach 10 per person. This means that there will be thousands of IoT devices
in a MDUs, and at such a volume, the price difference between 5G and ZigBee will be critical. Also, in MDUs there are a lot of walls and other
radio interference, so the 5G signal cannot reach everywhere (in control rooms, in an elevator, in basements, etc.)
5G is probably the best transport for IoT solutions in most the places except zones with a
large accumulation of sensors, such as multi-dwelling units (MDU)
And ZigBee is the superior transport for building an IoT network in a multi-storey building.
Smart Home Ecosystem
22
www.omo.systems.us
HIGH-LEVEL
ARCHITECTURE
User
Cognito
API
GateWay Lambda
WebSocket
BE service
BE service
BE service
Kubernetes
kafka
Admin Panel
Video
Service
Partner
Buildings
Wi-Fi
5G
ZigBee
Hub
Extender Extender
Doorlock Humidity
sensor
Temperature
sensor
Camera/
Doorbell
Termostat
● AWS USA AZ is used.
● The App uses SSL WebSocket connection.
● The Admin Panel Web Application uses HTTPS.
● MQTT over SSL is used for Hub connection.
● ZigBee uses AES (Advanced Encryption
Standard) with a 128-bit key length (16 Bytes).
TEAM
STRENGTH
IN ENGINEERING
Core Strength of Company is Development / Engineering
● 6 Hardware Engineers
● 1 Hardware Lead
● 13 Software Engineers
● 2 Engineering Managers
● 1 Software Lead
● 5 Cloud Engineers
● 9 test / QA
● 1 UI / UX
Smart Home Ecosystem
24
www.omo.systems.us
19
ORGANIZATIONAL
STRUCTURE
Smart Home Ecosystem
25
BOARD OF
DIRECTORS
CEO
D. Christopher
Keil
COO
Grant Dayan
Production
and Logistics
team
(7)
Product
Owner team
(2)
Software
Aleksandr
Sydorenko
Hardware
(11)
Software
(33)
Operation
(4)
HR
(2)
Legal
(1)
CFO
Robett Rodriguez
(part time)
CFO
Maksym
Vostrikov
(full time)
Chief Business
Officer
Sergey Boiko
BD
(3)
Marketing
(4)
www.omo.systems.us
CTO
Vadym
Sydorenko
MANAGEMENT
Vadym Sydorenko
Со-Founder, CTO
Grant Dayan
Со-Founder, CОO
Sergiy Boyko
Chief Business Officer
D. Christopher Keil
CEO, OMO Systems, USA
Smart Home Ecosystem
26
15+ years of experience in telecom
Expert and trendsetter in IoT
Executive at Triolan
Manages online and offline ventures,
entrepreneur, business angel
20+ years of experience in Enterprise
and IoT Solutions
Board Member, Investor
6-Time Entrepreneur
20+ years of experience in
telecom, technology
Successful track record in start-up
launch and acquisitions
www.omo.systems.us
UNIQUE, COMPLEX B2B2C IOT SOLUTION
FOR CABLE AND INTERNET PROVIDERS
ALLOWING THEM
FAST REVENUE GROWTH MODEL WITH HIGH
PRODUCT MARGIN EXPANSION YEAR ON YEAR
REVENUE MODEL — SUBSCRIPTION BASED —
DRIVES PROFITABILITY QUICKLY AND
GENEROUSLY
CONVERTIBLE NOTE $2 MILLION
21
www.omo.systems
● to build 5 times cheaper IoT network business based on their
existing Internet or TV networks and subscribers
● simultaneously manage thousands of buildings, houses,
offices in their IoT network. Monitoring, billing, administration
and servicing
● to launch new commercial services based on their
IoT network
Smart Home Ecosystem
27
www.omo.systems.us
UNLIMITED
POSSIBILITIES
The potential of the "Internet of Things” IoT is unlimited — everyone is connected to the network, the number of things
is infinite — OMO is focused on the monetization of connectivity and data through the home.
SOLUTION FOR
PROVIDERS /
CONSUMERS
Offering a Unique IoT solution and business model for cable and Internet providers alike.
Unique model gives providers an extended subscription model, building unlimited IoT sensors into the home
with OMO.
UNIQUE
SOLUTION
OMO is the world's only network IoT solution for buildings (1000 connections / hub) — HublessSystem in the Home.
Box solutions (Nest, Ring) do not cover collective spaces (elevator, intercom) and lack the opportunity for provider
involvement. Long-range networks are less efficient in apartment buildings due to slow speed and the number of
walls in the building.
STRATEGY
Targeting the $66B Home Security / Smart Home Market.
Cooperating with providers to give long-term subscription model and margin expansion through low-cost solution.
Solution gives OMO the advantage in building an IoT network in apartment buildings.
Hub strength reduces entry barrier in terms of price, in service model, in complexity, and in total product portfolio.
OWN HARDWARE
AND SOFTWARE
Due to absence of technical solution on the market, OMO has developed its own network hardware, developed
software for it and improved ZigBee protocol.
SCALABILITY
Focus on partnership model allows OMO to increase presence faster, become the fast entrant on the market and
acquire customers in short amount of time (grew 50k users in < 2 years in the Ukraine.
$2M Seeking Convertible Note of $2M to expand into USA Market — 65% for product development / fulfill purchase orders
and subscription model / 35% for operating expense over the next 12-14 months.
A REVIEW
Smart Home Ecosystem
28
www.omo.systems.us
19
PRODUCT ROADMAP
Smart Home Ecosystem
29
HUB Initial package
3 opening sensors, 1 motion
sensor, 1 indoor camera, 1
doorbell, 1 extender
DIY Universal
Package (Wi-Fi)
1 doorbell , 1 indoor camera,
1 thermostat
5+ OMO Devices
1
www.omo.systems.us
3
2 4
August September October Q4 2022
19
Smart Home Ecosystem
30
www.omo.systems.us
Contact:
CTO: Vadym Sydorenko:
v.sydorenko@omo.systems
+380667632615
CEO, USA: D. Christopher Keil
c.keil@omo.systems.com
+14088261255

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Advanced IOT Capabilities

  • 1. www.omo.systems.us Advanced IoT Capabilities for the Fast-Growth Home Security and Smart Home Markets
  • 2. www.omo.systems.us ОМО: GLOBAL COMPANY 2 Targeting the $45B US Security and Smart Home Marketplace Advanced technology development (HW/SW/ Cloud) team — 70 members Fast success — 50k users in < 2 years — $13M in revenue* Interested in Convertible Note $2M to expand to US Market Focus on 3 Distinct Markets ● Provider Market (Cable / Internet) ● DIY (Do-it-yourself) ● White Label Partner Market Smart Home Ecosystem WE ARE FOCUSED TO BECOME THE GLOBAL LEADER OF ADVANCED TECHNOLOGIES IN THE HOME PROVIDING INFORMATION, SAFETY AND SECURITY.
  • 3. Problem: Providers have connected the world to the network — cable, Internet, and TV. Connectivity capabilities are exhausted — the Internet of People is over. Era of IoT with unlimited connectivity is now. No Enterprise IoT Solution for cable providers in the world. Solution: OMO enables providers the ability to build a wireless IoT network covering an entire building with individual and common IoT services. Common services create the network effect with significant penetration and IoT services with data and intelligence in real-time. Providers continue regular business model — building/servicing the network (additional revenue stream). Business model: Monthly fee revenue share: OMO receives subscription fee paid from providers of IoT services. OMO manufactures and sells OMO IoT Network Equipment to providers for IoT network. Subscription provides recurring revenue stream for OMO and Provider (5+ years). Cable and Internet providers build network, utilize OMO equipment as white label — high margin fees. Scalability: More than 10 K providers in the world connect 1 billion (+) households. Providers have customers requiring smart home and home security solutions. Providers and OMO share the same subscriber model for all providers globally. OMO can quickly and affordably bring new products and capabilities quickly increasing monthly subscription fees and margins. Traction: OMO IoT Network Solution tested and commercially launched in Ukraine in 500 apartment buildings and having 50K users. 2022 Revenue expectation was $8M. OMO focusing on launch in the United States in 2022 and more globally in 2023. AN INTRO: ENTERPRISE-LEVEL IOT AT HOME MARKET PRICING Smart Home Ecosystem 3 www.omo.systems.us
  • 4. IOT MARKET EXPANDING RAPIDLY Asia North America Western Europe South America Eastern Europe MEA Smart Home Ecosystem 4 1 204 233 312 52 61 71 126 0 50 100 150 200 250 300 350 400 2022 2020 2019 2021 2024 2025 2023 CEE MEA South America Western Europe North America Smart Home/ Home Security Regional spending on IoT solutions, 2019-2025, $billion Smart Home / Home Security in US — $45B today www.omo.systems.us
  • 5. BUSINESS MODEL: B2B2C, B2B, B2C B2B B2C PROVIDER RESIDENTS OF HOME / APARTMENT / MDU PARTNER Smart Home Ecosystem 5 Video explainer: https://youtu.be/UZJNRJ-O1S4 www.omo.systems.us
  • 6. Smart Home Ecosystem 6 PROVIDERS DIY WHITE LABEL TARGETS T-Mobile, ATT, Verizon, Cox, Chartered, Spectrum, Comcast, Local Providers (ISP/Cable), Open5G Direct, Home Depot, Best Buy, Lowes, Others, Costco, Walmart Assa Bloy (August/Yale), Schlage, Canary, ADT, Resideo, Ecobee, Wyze, Emerson, Others PRODUCTS 3 Packages — Defined, Add-on solutions (direct) Single Package — Defined (2), Add-on product solutions Single Package — Defined (Locks), Multiple and definable products HOW ADDRESSING Direct Indirect / Channel Partners Direct PRICING $16.67 / month for 18 months $329 + $15 / month for 18 months ($15/month thereafter) $225 + $10 / month for 24 months ($15/month thereafter) DIFFERENTIATION Integration with Provider Router / Hubless / API for App (white label) MVNO / FVNO Product Expansion / Portfolio API Integration, App support / development, MVNO/FVNO/Cloud ОМО: ADDRESSING THE MARKET www.omo.systems.us
  • 7. Video surveillance Security console Intercom Unique Wi-Fi technology for MDU’s Elevator servicing IoT emerges as the only concept of telecoms’ evolution OMO launched to fulfill need as Network Solution OMO joins ZigBee Alliance OMO commercial launch OMO Global Appearance of smartphone with mobile Internet Launch of Network Solution based on existing market products Technical solution development OMO IoT Network Solution developed OMO receives requests for launch in 10 countries HISTORY OF SUCCESS IN DESIGN / DEVELOPMENT Smart Home Ecosystem 7 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 www.omo.systems.us
  • 8. ОМО provides complex IoT solution enabling quick implementation in the Home / Enterprise OMO Hardware Network equipment for building of ОМОSmart Home network OMO Hub — the only hub in the world for Smart Home with apartment architecture, supporting over 1000 devices in the network MDU, Neighborhoods, Communities OMO PRO Admin panel for easy billing, subscribers and network control Network monitoring ERP / CRM system Add-on revenue model Subscription management OMO App End user app for Consumers giving Advanced Smart Home capabilities Partnership Model Quick “bring up” of partner solutions / products MVNO/FVNO capable Complete “Smart Home” Solution 8 Smart Home Ecosystem LEVERAGING STRENGTH IN DEVELOPMENT 1 2 3 4 www.omo.systems.us
  • 9. 9 ОМО: PRODUCT STRATEGY Profitable Mix of Differentiated Service and Holistic Smart Home Solutions *Dealer & Indirect term includes all channels outside of DTC Strategy Alignment Thesis Consumers value home security. 24 x 7 home security monitoring (video verification / analytics) will continue to serve as an entry point into the home to engage the customer and create opportunities for SMART home enabled products and services anchored by home security Low customer satisfaction with Competitors has created a “White Space” where competitive advantage created through innovative and premium customer experience across enterprise and throughout the customer journey Customer interest in technology advancements will support the penetration of interactive, home automation, and SMART security solutions and create opportunities for OMO to create long-term and evolving engagement with customers Confusing and rapid changes in technology will also produce opportunities for OMO to deliver new and integrated products and services to new customers — making the complex simple Smart Home Ecosystem 9 www.omo.systems.us extender extender extender hub OMO doorbell doorbell doorbell indoor camera sensor sensor sensor
  • 10. 9 Smart Home Ecosystem www.omo.systems.us A COMPETITIVE LEADER Vivint Ring Nest OMO PRICING* $97.00 / mos $70.00 / mos $52.00 / mos $39.99 / mos VIDEO DOORBELL ✓ ✓ ✓ HUBLESS HOME SECURITY ✓ ✓ ~ SMART HOME ~ ~ ✓ PRODUCT PORTFOLIO WHITE LABEL BRAND RECOGNITION ✓ ✓ ✓ VALUATION $3.5B $6.0B $5.2B $50M 10
  • 11. 10 ОМО DEVICES OMO HUB a central device in Smart Home system that allows for creation of large wireless ZigBee networks in apartment buildings. OMO HUB manages all devices connected to it (sensors and actuators), at the same time serving as a link between the entire Smart Home system and the user. Control is carried out through mobile devices (tablet, smartphone), various switches and control panels, as well as a personal computer OMO Extender a device that enhances the signal on the network, improving the quality of communication between devices. It is necessary in case of a large number of devices in ZigBee network and considerable distance between them OMO NFC Reader a wireless device, which identifies elements through radio waves. Allows you to open the door with one touch with NFC chip using a phone, key chain, tag or card. Also serves as a router with which you can build a ZigBee network and extend the distance of wireless transmission in an apartment building OMO Relay a dry contact wireless device designed for remote control of various household appliances. The key function of the device is to communicate with OMO HUB and receive control signal. OMO relay also functions as a router with which one can build a ZigBee network and extend the wireless transmission distance in apartment buildings Smart Home Ecosystem 11 www.omo.systems.us
  • 12. 19 ОМО ADVANTAGES 1 OMO system works with sensors from different manufacturers. ZigBee-based devices with the ability to add more than 4,000 certified devices on the ZigBee protocol quickly and affordably 3 Product was created on the basis of the principles of the service and partnership model. Therefore, it provides all the tools for providing services, including by third-party companies, which creates the opportunity to find and cooperate with many companies in the world. 2 Having created a sensor management system, OMO is creating a partnership model with third-party services: Security companies, Insurance companies, Logistics companies, real estate rental companies, etc. For example, ● a motion sensor is installed turning on the lights ● security service is being done on the basis of the same motion sensor in cooperation with a security company ● Health company can understand an event has occurred to a person if they did not leave the room over a period of time (based on the same motion sensor) ● real estate rental company can understand when there were tenants in the house Smart Home Ecosystem 12 www.omo.systems.us
  • 13. INTEROPERABILITY OF ОМО ZigBee protocol has been improved by OMO as a solution for Smart Home & In-Building Security OMO system allows one to work with thousands of sensors and devices from 30+ manufacturers that work using ZigBee network protocol ZigBee Home Automation Market is expected to reach $2.4 billion by 2025 Short-range networks (ZigBee) will continue to prevail. Long-range networks (LoRaWan and 5G) will expand the market for IoT services (streets, cars, scooters, transport logistics), but will not cannibalize short-range networks (apartments buildings) Deep product portfolio including Video Doorbells, Smart Cameras (I/O), window and door sensors, smart energy devices (Thermostat, Water, Air) Smart Home Ecosystem 13 www.omo.systems.us
  • 15. 13 KEY RESULTS 2019 and 2020 were spent for the search of technical solution, development of network solution for apartment buildings and launch of pilot projects Business model was tested in 500+ buildings and proved its validity 502 buildings Billing in connected buildings was launched in August 2021–2022 Revenue ~ $5M Forecasted Lviv Kyiv Kharkiv Dnipro Odesa Zaporizhzhia Requests for launch of OMO solution in 10 countries 50 000+ users Smart Home Ecosystem 15 www.omo.systems.us
  • 16. ОМО: 2-YEAR FOCUS 2022 CURRENT FOCUS ● Develop core path to US Market ● Raise initial capital for US product / business model ● Working with providers to execute product model ● Engaging channel partners for DIY / White Label Market MAJOR OPPORTUNITIES / FOCUS ● Bulk transactions / Partners / Accelerate revenue growth for valuation 2023 EXPANSION ● Grow core subscriber and revenue ● Operation efficiencies ● Expand capital investment ● North America / Western Europe expansion Smart Home Ecosystem 16 www.omo.systems.us
  • 17. Fast revenue growth model with high product margin expansion year on year Revenue model — subscription based — drives profitability quickly and generously *Cash flow requirements higher than expected: ● Transition to US Market from Ukrainian markets have caused increased cash needs ● Russian invasion eliminated $4M revenue in Ukraine / $8M+ in Russia in 2022 Aggressive Approach ● Pushes Revenue / Valuation Quickly FINANCIAL FORECAST Smart Home Ecosystem 17 2022 2023 2024 2025 Revenue $259,651 $12,266,614 $47,268,554 $116,782,646 Gross Profit $158,382 $8,147,597 $33,371,071 $86,654,169 Net Income $-2,700,653 $3,847,597 $27,390,405 $78,339,735 Margin 61% 66% 71% 74% Cash Flow (Requirements) $-3,151,957 $-8,586,440 $17,367,400 $61,185,719 www.omo.systems.us
  • 18. VALUATION PATH Smart Home Ecosystem 18 Revenue Approach 2022 2023 2024 2025 Conservative $259,651 $12,266,614 $47,268,554 $116,782,646 Aggressive $259,663 $15,669,665 $53,677,500 $120,243,781 www.omo.systems.us Conservative vs Aggressive Approach ● Fast expansion across provider market ● Increased adoption by DIY Customers ● Global partners pushing US Markets (USD Millions) 0 200 400 600 800 1000 1200 2022 2023 2024 2025 VALUATION Conservative Aggressive
  • 20. Investment format — Convertible Note $2M 17 USE OF PROCEEDS 1 Expand partnership with current business verticals: ● Scale up manufacturing and partnerships with USA providers ● Continue developing new solutions 3 Prepare product for scaling to other geographies: 2 Adapt solution for other business verticals: Security companies Developers Complex property management Delivery services and post boxes Smart Home Ecosystem 20 . www.omo.systems.us
  • 21. 17 Smart Home Ecosystem 21 www.omo.systems.us COMPLEMENTARITY 3 Prepare product for scaling to other geographies: 2 Security companies Complex property management We see how in everyday life different types of transport such as cars and planes, Wi-Fi and LTE sometimes compete with each other, but still mostly complement. 5G and ZigBee work on the same principle, so not only do they not replace each other, but you need to use them together to give an enhanced customer experience. Based on this concept, we designed our IoT solution. Initially, we focused on ZigBee, but we have plans to start working with 5G sensors. According to forecasts, by 2030 the number of IoT devices will reach 10 per person. This means that there will be thousands of IoT devices in a MDUs, and at such a volume, the price difference between 5G and ZigBee will be critical. Also, in MDUs there are a lot of walls and other radio interference, so the 5G signal cannot reach everywhere (in control rooms, in an elevator, in basements, etc.) 5G is probably the best transport for IoT solutions in most the places except zones with a large accumulation of sensors, such as multi-dwelling units (MDU) And ZigBee is the superior transport for building an IoT network in a multi-storey building.
  • 22. Smart Home Ecosystem 22 www.omo.systems.us HIGH-LEVEL ARCHITECTURE User Cognito API GateWay Lambda WebSocket BE service BE service BE service Kubernetes kafka Admin Panel Video Service Partner Buildings Wi-Fi 5G ZigBee Hub Extender Extender Doorlock Humidity sensor Temperature sensor Camera/ Doorbell Termostat ● AWS USA AZ is used. ● The App uses SSL WebSocket connection. ● The Admin Panel Web Application uses HTTPS. ● MQTT over SSL is used for Hub connection. ● ZigBee uses AES (Advanced Encryption Standard) with a 128-bit key length (16 Bytes).
  • 23. TEAM
  • 24. STRENGTH IN ENGINEERING Core Strength of Company is Development / Engineering ● 6 Hardware Engineers ● 1 Hardware Lead ● 13 Software Engineers ● 2 Engineering Managers ● 1 Software Lead ● 5 Cloud Engineers ● 9 test / QA ● 1 UI / UX Smart Home Ecosystem 24 www.omo.systems.us
  • 25. 19 ORGANIZATIONAL STRUCTURE Smart Home Ecosystem 25 BOARD OF DIRECTORS CEO D. Christopher Keil COO Grant Dayan Production and Logistics team (7) Product Owner team (2) Software Aleksandr Sydorenko Hardware (11) Software (33) Operation (4) HR (2) Legal (1) CFO Robett Rodriguez (part time) CFO Maksym Vostrikov (full time) Chief Business Officer Sergey Boiko BD (3) Marketing (4) www.omo.systems.us CTO Vadym Sydorenko
  • 26. MANAGEMENT Vadym Sydorenko Со-Founder, CTO Grant Dayan Со-Founder, CОO Sergiy Boyko Chief Business Officer D. Christopher Keil CEO, OMO Systems, USA Smart Home Ecosystem 26 15+ years of experience in telecom Expert and trendsetter in IoT Executive at Triolan Manages online and offline ventures, entrepreneur, business angel 20+ years of experience in Enterprise and IoT Solutions Board Member, Investor 6-Time Entrepreneur 20+ years of experience in telecom, technology Successful track record in start-up launch and acquisitions www.omo.systems.us
  • 27. UNIQUE, COMPLEX B2B2C IOT SOLUTION FOR CABLE AND INTERNET PROVIDERS ALLOWING THEM FAST REVENUE GROWTH MODEL WITH HIGH PRODUCT MARGIN EXPANSION YEAR ON YEAR REVENUE MODEL — SUBSCRIPTION BASED — DRIVES PROFITABILITY QUICKLY AND GENEROUSLY CONVERTIBLE NOTE $2 MILLION 21 www.omo.systems ● to build 5 times cheaper IoT network business based on their existing Internet or TV networks and subscribers ● simultaneously manage thousands of buildings, houses, offices in their IoT network. Monitoring, billing, administration and servicing ● to launch new commercial services based on their IoT network Smart Home Ecosystem 27 www.omo.systems.us
  • 28. UNLIMITED POSSIBILITIES The potential of the "Internet of Things” IoT is unlimited — everyone is connected to the network, the number of things is infinite — OMO is focused on the monetization of connectivity and data through the home. SOLUTION FOR PROVIDERS / CONSUMERS Offering a Unique IoT solution and business model for cable and Internet providers alike. Unique model gives providers an extended subscription model, building unlimited IoT sensors into the home with OMO. UNIQUE SOLUTION OMO is the world's only network IoT solution for buildings (1000 connections / hub) — HublessSystem in the Home. Box solutions (Nest, Ring) do not cover collective spaces (elevator, intercom) and lack the opportunity for provider involvement. Long-range networks are less efficient in apartment buildings due to slow speed and the number of walls in the building. STRATEGY Targeting the $66B Home Security / Smart Home Market. Cooperating with providers to give long-term subscription model and margin expansion through low-cost solution. Solution gives OMO the advantage in building an IoT network in apartment buildings. Hub strength reduces entry barrier in terms of price, in service model, in complexity, and in total product portfolio. OWN HARDWARE AND SOFTWARE Due to absence of technical solution on the market, OMO has developed its own network hardware, developed software for it and improved ZigBee protocol. SCALABILITY Focus on partnership model allows OMO to increase presence faster, become the fast entrant on the market and acquire customers in short amount of time (grew 50k users in < 2 years in the Ukraine. $2M Seeking Convertible Note of $2M to expand into USA Market — 65% for product development / fulfill purchase orders and subscription model / 35% for operating expense over the next 12-14 months. A REVIEW Smart Home Ecosystem 28 www.omo.systems.us
  • 29. 19 PRODUCT ROADMAP Smart Home Ecosystem 29 HUB Initial package 3 opening sensors, 1 motion sensor, 1 indoor camera, 1 doorbell, 1 extender DIY Universal Package (Wi-Fi) 1 doorbell , 1 indoor camera, 1 thermostat 5+ OMO Devices 1 www.omo.systems.us 3 2 4 August September October Q4 2022
  • 31. Contact: CTO: Vadym Sydorenko: v.sydorenko@omo.systems +380667632615 CEO, USA: D. Christopher Keil c.keil@omo.systems.com +14088261255