OMO Systems provides an advanced IoT platform targeting the home security and smart home markets. Their solution enables cable and internet providers to build a wireless IoT network covering entire buildings. Providers continue their regular business model while gaining an additional revenue stream. OMO has had success in Ukraine, with over 50,000 users and $13M in revenue after less than 2 years. They are seeking $2M in funding to expand their solution to the large US market.
2. www.omo.systems.us
ОМО:
GLOBAL COMPANY
2
Targeting the $45B US Security and Smart
Home Marketplace
Advanced technology development
(HW/SW/ Cloud) team — 70 members
Fast success — 50k users in < 2 years —
$13M in revenue*
Interested in Convertible Note $2M to expand
to US Market
Focus on 3 Distinct Markets
● Provider Market (Cable / Internet)
● DIY (Do-it-yourself)
● White Label Partner Market
Smart Home Ecosystem
WE ARE FOCUSED TO BECOME THE GLOBAL LEADER OF ADVANCED TECHNOLOGIES
IN THE HOME PROVIDING INFORMATION, SAFETY AND SECURITY.
3. Problem: Providers have connected the world to the network — cable, Internet, and TV. Connectivity capabilities are
exhausted — the Internet of People is over.
Era of IoT with unlimited connectivity is now.
No Enterprise IoT Solution for cable providers in the world.
Solution: OMO enables providers the ability to build a wireless IoT network covering an entire building with individual
and common IoT services. Common services create the network effect with significant penetration and IoT services with
data and intelligence in real-time.
Providers continue regular business model — building/servicing the network (additional revenue stream).
Business model: Monthly fee revenue share: OMO receives subscription fee paid from providers of IoT services.
OMO manufactures and sells OMO IoT Network Equipment to providers for IoT network. Subscription provides recurring
revenue stream for OMO and Provider (5+ years).
Cable and Internet providers build network, utilize OMO equipment as white label — high margin fees.
Scalability: More than 10 K providers in the world connect 1 billion (+) households. Providers have customers requiring
smart home and home security solutions. Providers and OMO share the same subscriber model for all providers globally.
OMO can quickly and affordably bring new products and capabilities quickly increasing monthly subscription fees and
margins.
Traction: OMO IoT Network Solution tested and commercially launched in Ukraine in 500 apartment buildings and
having 50K users. 2022 Revenue expectation was $8M. OMO focusing on launch in the United States in 2022 and more
globally in 2023.
AN INTRO: ENTERPRISE-LEVEL IOT AT HOME
MARKET PRICING
Smart Home Ecosystem
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www.omo.systems.us
4. IOT MARKET EXPANDING
RAPIDLY
Asia North America Western Europe
South America Eastern Europe MEA
Smart Home Ecosystem
4
1
204
233
312
52
61
71
126
0
50
100
150
200
250
300
350
400
2022
2020
2019 2021 2024 2025
2023
CEE
MEA
South America
Western Europe
North America
Smart Home/
Home Security
Regional spending on IoT solutions,
2019-2025, $billion
Smart Home / Home Security in US — $45B today
www.omo.systems.us
5. BUSINESS MODEL:
B2B2C, B2B, B2C
B2B B2C
PROVIDER RESIDENTS OF HOME /
APARTMENT / MDU
PARTNER
Smart Home Ecosystem
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Video explainer:
https://youtu.be/UZJNRJ-O1S4
www.omo.systems.us
6. Smart Home Ecosystem
6
PROVIDERS DIY WHITE LABEL
TARGETS
T-Mobile, ATT, Verizon, Cox,
Chartered, Spectrum, Comcast,
Local Providers (ISP/Cable), Open5G
Direct, Home Depot, Best Buy,
Lowes, Others, Costco, Walmart
Assa Bloy (August/Yale), Schlage,
Canary, ADT, Resideo, Ecobee, Wyze,
Emerson, Others
PRODUCTS
3 Packages — Defined,
Add-on solutions (direct)
Single Package — Defined (2),
Add-on product solutions
Single Package — Defined (Locks),
Multiple and definable products
HOW ADDRESSING Direct Indirect / Channel Partners Direct
PRICING $16.67 / month for 18 months $329 + $15 / month for 18 months
($15/month thereafter)
$225 + $10 / month for 24 months
($15/month thereafter)
DIFFERENTIATION
Integration with Provider Router /
Hubless / API for App (white label)
MVNO / FVNO
Product Expansion / Portfolio
API Integration, App support /
development, MVNO/FVNO/Cloud
ОМО: ADDRESSING
THE MARKET
www.omo.systems.us
7. Video
surveillance
Security
console
Intercom
Unique Wi-Fi
technology for
MDU’s
Elevator
servicing
IoT emerges as
the only concept
of telecoms’ evolution
OMO launched
to fulfill need as
Network Solution
OMO joins
ZigBee Alliance
OMO
commercial
launch
OMO Global
Appearance of
smartphone with
mobile Internet
Launch of Network
Solution based
on existing market
products
Technical
solution
development
OMO IoT
Network
Solution
developed
OMO receives
requests for launch in
10 countries
HISTORY OF SUCCESS
IN DESIGN / DEVELOPMENT
Smart Home Ecosystem
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2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
www.omo.systems.us
8. ОМО provides complex IoT solution enabling quick implementation in the Home / Enterprise
OMO Hardware
Network equipment for building of
ОМОSmart Home network
OMO Hub — the only hub in the world
for Smart Home with apartment
architecture, supporting
over 1000 devices in the network
MDU, Neighborhoods, Communities
OMO PRO
Admin panel for easy billing,
subscribers and network control
Network monitoring
ERP / CRM system
Add-on revenue model
Subscription management
OMO App
End user app for Consumers giving
Advanced Smart Home capabilities
Partnership Model
Quick “bring up” of partner solutions /
products
MVNO/FVNO capable
Complete “Smart Home” Solution
8
Smart Home Ecosystem
LEVERAGING STRENGTH IN
DEVELOPMENT
1
2
3
4
www.omo.systems.us
9. 9
ОМО:
PRODUCT STRATEGY
Profitable Mix of Differentiated Service and Holistic Smart
Home Solutions *Dealer & Indirect term includes all channels
outside of DTC Strategy Alignment Thesis
Consumers value home security. 24 x 7 home security monitoring (video
verification / analytics) will continue to serve as an entry point into the home to
engage the customer and create opportunities for SMART home enabled
products and services anchored by home security
Low customer satisfaction with Competitors has created a “White Space”
where competitive advantage created through innovative and premium
customer experience across enterprise and throughout the customer journey
Customer interest in technology advancements will support the penetration
of interactive, home automation, and SMART security solutions and create
opportunities for OMO to create long-term and evolving engagement with
customers
Confusing and rapid changes in technology will also produce opportunities
for OMO to deliver new and integrated products and services to new
customers — making the complex simple
Smart Home Ecosystem
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www.omo.systems.us
extender
extender
extender
hub
OMO
doorbell
doorbell
doorbell
indoor
camera
sensor
sensor
sensor
10. 9
Smart Home Ecosystem www.omo.systems.us
A COMPETITIVE LEADER
Vivint Ring Nest OMO
PRICING* $97.00 / mos $70.00 / mos $52.00 / mos $39.99 / mos
VIDEO DOORBELL ✓ ✓ ✓
HUBLESS
HOME SECURITY ✓ ✓ ~
SMART HOME ~ ~ ✓
PRODUCT PORTFOLIO
WHITE LABEL
BRAND RECOGNITION ✓ ✓ ✓
VALUATION $3.5B $6.0B $5.2B $50M
10
11. 10
ОМО DEVICES
OMO HUB
a central device in Smart Home system that allows
for creation of large wireless ZigBee networks in
apartment buildings. OMO HUB manages all
devices connected to it (sensors and actuators), at
the same time serving as a link between the entire
Smart Home system and the user. Control is
carried out through mobile devices (tablet,
smartphone), various switches and control panels,
as well as a personal computer
OMO Extender
a device that enhances the signal on the network,
improving the quality of communication between
devices. It is necessary in case of a large number of
devices in ZigBee network and considerable
distance between them
OMO NFC Reader
a wireless device, which identifies elements
through radio waves. Allows you to open the door
with one touch with NFC chip using a phone, key
chain, tag or card. Also serves as a router with
which you can build a ZigBee network and extend
the distance of wireless transmission in an
apartment building
OMO Relay
a dry contact wireless device designed for remote
control of various household appliances. The key
function of the device is to communicate with
OMO HUB and receive control signal. OMO relay
also functions as a router with which one can build
a ZigBee network and extend the wireless
transmission distance in apartment buildings
Smart Home Ecosystem
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www.omo.systems.us
12. 19
ОМО ADVANTAGES
1 OMO system works with sensors from different manufacturers. ZigBee-based devices
with the ability to add more than 4,000 certified devices on the ZigBee protocol quickly
and affordably
3 Product was created on the basis of the principles of the service and partnership model.
Therefore, it provides all the tools for providing services, including by third-party
companies, which creates the opportunity to find and cooperate with many companies in
the world.
2 Having created a sensor management system, OMO is creating a partnership model with
third-party services: Security companies, Insurance companies, Logistics companies, real
estate rental companies, etc.
For example,
● a motion sensor is installed turning on the lights
● security service is being done on the basis of the same motion sensor in cooperation
with a security company
● Health company can understand an event has occurred to a person if they did not leave
the room over a period of time (based on the same motion sensor)
● real estate rental company can understand when there were tenants in the house
Smart Home Ecosystem
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www.omo.systems.us
13. INTEROPERABILITY
OF ОМО
ZigBee protocol has been improved by OMO as a solution for Smart
Home & In-Building Security
OMO system allows one to work with thousands of sensors and devices
from 30+ manufacturers that work using ZigBee network protocol
ZigBee Home Automation Market is expected to reach $2.4 billion
by 2025
Short-range networks (ZigBee) will continue to prevail. Long-range
networks (LoRaWan and 5G) will expand the market for IoT services
(streets, cars, scooters, transport logistics), but will not cannibalize
short-range networks (apartments buildings)
Deep product portfolio including Video Doorbells, Smart Cameras (I/O),
window and door sensors, smart energy devices (Thermostat, Water, Air)
Smart Home Ecosystem
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www.omo.systems.us
15. 13
KEY RESULTS
2019 and 2020 were
spent for the search of
technical solution,
development of network
solution for apartment
buildings and launch of
pilot projects
Business model was
tested in 500+ buildings
and proved its validity
502 buildings
Billing in connected
buildings was launched
in August 2021–2022
Revenue ~ $5M
Forecasted
Lviv
Kyiv
Kharkiv
Dnipro
Odesa
Zaporizhzhia
Requests for launch
of OMO solution
in 10 countries
50 000+ users
Smart Home Ecosystem
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www.omo.systems.us
16. ОМО:
2-YEAR FOCUS
2022 CURRENT FOCUS
● Develop core path to US Market
● Raise initial capital for US product / business model
● Working with providers to execute product model
● Engaging channel partners for DIY / White Label Market
MAJOR OPPORTUNITIES / FOCUS
● Bulk transactions / Partners / Accelerate
revenue growth for valuation
2023 EXPANSION
● Grow core subscriber and
revenue
● Operation efficiencies
● Expand capital investment
● North America / Western Europe
expansion
Smart Home Ecosystem
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www.omo.systems.us
17. Fast revenue growth model with high product margin expansion year on
year
Revenue model — subscription based — drives profitability quickly
and generously
*Cash flow requirements higher than expected:
● Transition to US Market from Ukrainian markets have
caused increased cash needs
● Russian invasion eliminated $4M revenue in Ukraine / $8M+
in Russia in 2022
Aggressive Approach
● Pushes Revenue / Valuation Quickly
FINANCIAL FORECAST
Smart Home Ecosystem
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2022 2023 2024 2025
Revenue $259,651 $12,266,614 $47,268,554 $116,782,646
Gross Profit $158,382 $8,147,597 $33,371,071 $86,654,169
Net Income $-2,700,653 $3,847,597 $27,390,405 $78,339,735
Margin 61% 66% 71% 74%
Cash Flow
(Requirements)
$-3,151,957 $-8,586,440 $17,367,400 $61,185,719
www.omo.systems.us
18. VALUATION PATH
Smart Home Ecosystem
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Revenue
Approach
2022 2023 2024 2025
Conservative $259,651 $12,266,614 $47,268,554 $116,782,646
Aggressive $259,663 $15,669,665 $53,677,500 $120,243,781
www.omo.systems.us
Conservative vs Aggressive Approach
● Fast expansion across provider market
● Increased adoption by DIY Customers
● Global partners pushing US Markets
(USD Millions)
0
200
400
600
800
1000
1200
2022 2023 2024 2025
VALUATION
Conservative Aggressive
20. Investment format —
Convertible Note $2M
17
USE OF PROCEEDS
1 Expand partnership with current business verticals:
● Scale up manufacturing and partnerships with USA providers
● Continue developing new solutions
3 Prepare product for scaling
to other geographies:
2 Adapt solution for other business verticals:
Security companies Developers
Complex property
management
Delivery services and
post boxes
Smart Home Ecosystem
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.
www.omo.systems.us
21. 17
Smart Home Ecosystem
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COMPLEMENTARITY
3 Prepare product for scaling
to other geographies:
2
Security companies
Complex property
management
We see how in everyday life different types of transport such as cars and
planes, Wi-Fi and LTE sometimes compete with each other, but still mostly
complement. 5G and ZigBee work on the same principle, so not only do
they not replace each other, but you need to use them together to give an
enhanced customer experience. Based on this concept, we designed our
IoT solution. Initially, we focused on ZigBee, but we have plans to start
working with 5G sensors.
According to forecasts, by 2030 the number of IoT devices will reach 10 per person. This means that there will be thousands of IoT devices
in a MDUs, and at such a volume, the price difference between 5G and ZigBee will be critical. Also, in MDUs there are a lot of walls and other
radio interference, so the 5G signal cannot reach everywhere (in control rooms, in an elevator, in basements, etc.)
5G is probably the best transport for IoT solutions in most the places except zones with a
large accumulation of sensors, such as multi-dwelling units (MDU)
And ZigBee is the superior transport for building an IoT network in a multi-storey building.
22. Smart Home Ecosystem
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www.omo.systems.us
HIGH-LEVEL
ARCHITECTURE
User
Cognito
API
GateWay Lambda
WebSocket
BE service
BE service
BE service
Kubernetes
kafka
Admin Panel
Video
Service
Partner
Buildings
Wi-Fi
5G
ZigBee
Hub
Extender Extender
Doorlock Humidity
sensor
Temperature
sensor
Camera/
Doorbell
Termostat
● AWS USA AZ is used.
● The App uses SSL WebSocket connection.
● The Admin Panel Web Application uses HTTPS.
● MQTT over SSL is used for Hub connection.
● ZigBee uses AES (Advanced Encryption
Standard) with a 128-bit key length (16 Bytes).
24. STRENGTH
IN ENGINEERING
Core Strength of Company is Development / Engineering
● 6 Hardware Engineers
● 1 Hardware Lead
● 13 Software Engineers
● 2 Engineering Managers
● 1 Software Lead
● 5 Cloud Engineers
● 9 test / QA
● 1 UI / UX
Smart Home Ecosystem
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www.omo.systems.us
25. 19
ORGANIZATIONAL
STRUCTURE
Smart Home Ecosystem
25
BOARD OF
DIRECTORS
CEO
D. Christopher
Keil
COO
Grant Dayan
Production
and Logistics
team
(7)
Product
Owner team
(2)
Software
Aleksandr
Sydorenko
Hardware
(11)
Software
(33)
Operation
(4)
HR
(2)
Legal
(1)
CFO
Robett Rodriguez
(part time)
CFO
Maksym
Vostrikov
(full time)
Chief Business
Officer
Sergey Boiko
BD
(3)
Marketing
(4)
www.omo.systems.us
CTO
Vadym
Sydorenko
26. MANAGEMENT
Vadym Sydorenko
Со-Founder, CTO
Grant Dayan
Со-Founder, CОO
Sergiy Boyko
Chief Business Officer
D. Christopher Keil
CEO, OMO Systems, USA
Smart Home Ecosystem
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15+ years of experience in telecom
Expert and trendsetter in IoT
Executive at Triolan
Manages online and offline ventures,
entrepreneur, business angel
20+ years of experience in Enterprise
and IoT Solutions
Board Member, Investor
6-Time Entrepreneur
20+ years of experience in
telecom, technology
Successful track record in start-up
launch and acquisitions
www.omo.systems.us
27. UNIQUE, COMPLEX B2B2C IOT SOLUTION
FOR CABLE AND INTERNET PROVIDERS
ALLOWING THEM
FAST REVENUE GROWTH MODEL WITH HIGH
PRODUCT MARGIN EXPANSION YEAR ON YEAR
REVENUE MODEL — SUBSCRIPTION BASED —
DRIVES PROFITABILITY QUICKLY AND
GENEROUSLY
CONVERTIBLE NOTE $2 MILLION
21
www.omo.systems
● to build 5 times cheaper IoT network business based on their
existing Internet or TV networks and subscribers
● simultaneously manage thousands of buildings, houses,
offices in their IoT network. Monitoring, billing, administration
and servicing
● to launch new commercial services based on their
IoT network
Smart Home Ecosystem
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www.omo.systems.us
28. UNLIMITED
POSSIBILITIES
The potential of the "Internet of Things” IoT is unlimited — everyone is connected to the network, the number of things
is infinite — OMO is focused on the monetization of connectivity and data through the home.
SOLUTION FOR
PROVIDERS /
CONSUMERS
Offering a Unique IoT solution and business model for cable and Internet providers alike.
Unique model gives providers an extended subscription model, building unlimited IoT sensors into the home
with OMO.
UNIQUE
SOLUTION
OMO is the world's only network IoT solution for buildings (1000 connections / hub) — HublessSystem in the Home.
Box solutions (Nest, Ring) do not cover collective spaces (elevator, intercom) and lack the opportunity for provider
involvement. Long-range networks are less efficient in apartment buildings due to slow speed and the number of
walls in the building.
STRATEGY
Targeting the $66B Home Security / Smart Home Market.
Cooperating with providers to give long-term subscription model and margin expansion through low-cost solution.
Solution gives OMO the advantage in building an IoT network in apartment buildings.
Hub strength reduces entry barrier in terms of price, in service model, in complexity, and in total product portfolio.
OWN HARDWARE
AND SOFTWARE
Due to absence of technical solution on the market, OMO has developed its own network hardware, developed
software for it and improved ZigBee protocol.
SCALABILITY
Focus on partnership model allows OMO to increase presence faster, become the fast entrant on the market and
acquire customers in short amount of time (grew 50k users in < 2 years in the Ukraine.
$2M Seeking Convertible Note of $2M to expand into USA Market — 65% for product development / fulfill purchase orders
and subscription model / 35% for operating expense over the next 12-14 months.
A REVIEW
Smart Home Ecosystem
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www.omo.systems.us
29. 19
PRODUCT ROADMAP
Smart Home Ecosystem
29
HUB Initial package
3 opening sensors, 1 motion
sensor, 1 indoor camera, 1
doorbell, 1 extender
DIY Universal
Package (Wi-Fi)
1 doorbell , 1 indoor camera,
1 thermostat
5+ OMO Devices
1
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August September October Q4 2022