Fourteen rules from the customer development manifesto explained in the book Startup Owners Manual by Steve Blank.

1. The Customer
Development
Manifesto
14 Rules from Startup Owners Manual by Steve Blank

2. There are no facts inside the
building
So get outside.

3. Pair Customer Development
with
Agile Development.

4. Failure is an integral part of
the
Search.

5. Make continuous iterations
and
Pivots.

6. No business plan survives
first contact with customer.
So use a business model
canvas.

7. Design experiments and
Test to validate your
hypotheses.

8. Agree on market type.
It changes everything.

9. Startup metrics differ from
those in
existing companies.

10. Fast decision making, cycle
time, speed
and tempo.

11. It’s all about
passion.

12. Startup job titles are very
different from a
Large company’s

13. Preserve all cash until
needed.
Then spend.

14. Communicate and
share learning.

15. Customer development
success begins with
buy-in.