Scott Polikov, Gateway Planning Placemaker Summit NWA

1. CONNECTING PLANS
TO THE AUTHENTIC
ECONOMY
Scott Polikov, Gateway Planning
1
#NWABSB

2. Telling the Story
2

3. Placemaker Summit
Connecting Plans to the Authentic Economy
Scott Polikov, FAICP
Bentonville, Arkansas
April 22, 2016

6. The Region
job drivers + quality of life threats and opportunities

7. The Neighborhoods
who lives there + what are the authentic drivers

8. The Market
retail leakage + housing + office
 370 units/yr. residential demand in Rogers overall
 35 units/yr. market rate mixed residential downtown
 2,665 SF/yr. office for Downtown
 111,000 SF total retail demand in greater Downtown

9. The Market
where’s the catalytic opportunity? – retail leakage
Arkansas Benton Co.
Washington
Co.
Rogers Bentonville
Siloam
Springs
Fayetteville Springdale
Population 2,959,373 237,297 216,410 60,112 40,167 15,856 78,960 75,229
Sales Tax
1,808,394,306 $37,668,551 $41,538,073 $29,327,809 $20,735,513 $6,049,394 $37,098,102 $21,500,681
Sales Tax
Rates 6.50% 1.00% 1.25% 2.00% 2.00% 2.00% 2.00% 2.00%
Sales
$27.82 B $3.8 B $3.3 B $1.4 B $1.03 B $302M $1.8 B $1.075 B
Sales Per
Capita 9,401 15,874 15,355 24,394 25,812 19,076 23,492 14,290
Income Per
Capita 22,007 26,199 23,211 25,211 31,667 18,332 25,398 18,474
Trade Area
Capture 2,959,373 477,005 372,811 88,893 78,944 15,557 132,181 55,722
Attraction
Factor 1.00 2.01 1.72 1.48 1.97 0.98 1.67 0.74

10. The Experience Potential
experience districts analysis
• Identifies existing centers of gravity
• Maps initial impressions by block,
street and building
• Sets the stage for a living master plan

11. The Resulting Master Plan

12. Experience District Integration

13. The Implementing FBC

14. Frisco Front
experience district

15. Linking Brand Values and Market
merchandising place

16. Linking Brand Values and Market
merchandising place

17. Support Catalytic Early Movers
activating place

18. Support Catalytic Early Movers
activating place

19. Leverage Catalytic Activity
the “hang out” factor
A pocket plaza + Centennial Park,
linking Parkside Public, Iron Horse
Coffee, and Rail a Pizza Company
across from the to be reinvented
Frisco Park

20. The People are the Brand
www.rogerspulse.com

22. Leadership
sustaining momentum requires it
 What is the role of the City after plan and code adopted?
 Regional bike/ped. connections critical
 Activation must be coordinated
www.gatewayplanning.com