2. W H O W E A R E
– Arne Norgaard Christiansen came to Australia from Denmark in 1968
– Started Woodmark in 1986 as a importer of mid-century Danish Furniture
– Noticing the long lead times importing from Denmark, Arne
negotiated to manufacture under contract for Danish brands like Fritz
Hansen and Erik Jorgensen
– Arne’s background in upholstery and keen sense of craftsmanship was
fundamental to delivering the high quality expected from such Danish
Classics
– Realizing the rise of Australian Design talent, Woodmark initiated its first
Australian design commission with Charles Wilson’s iconic CW1 swivel
chair.
– Since then Woodmark has nurtured dozens of Australia’s up and coming
design talent
– In 2008, Woodmark entered China for localized manufacturing and export
– Woodmark Shanghai office was established with sales office and quality
control
4. T H E N M A N U FA C T U R E D F O R T H E B E S T O F T H E M
5. N O W B R I N G I N G A U S T R A L I A N D E S I G N TO T H E W O R L D
6. 1991 – Graduated from the University of Technology Sydney
1992 – Winner ‘New Designer of the year’ Award by the Design
institute of Australia
1994 – Designed the Iconic CW1 Swivel Chair
1998 – CW1 goes into permanent collection in Sydney’s Power
House Museum
2001 – Woodmark Commissioned CP1 range, 801 lounge,
Lamella bench and Julep chair
2005 – Woodmark Commissioned R50 Lounge, Boulder Lounge
2005 – Winner ‘Australian Design Mark’ for R50 lounge
C H A R L E S W I L S O N
8. CP is short for Com-Pact and was the follow up to Charles Wilson’s famous
CW1 swivel chair. He was originally commissioned by Woodmark to create a
compact sofa but this simple brief was extended to a multitude of designs
ranging from a single wire based chair, a pedestal chair, a three-seater sofa
and a range of tables. This unique chair offers a unique aesthetic with
beautiful details visible from every angle. It works as a perfect side chair to
compliment other pieces of Wilson’s design or singularly to show its unique
detail.
C P 1 R A N G E
CP103 – 3 seater CP1 – Wire base CP1 – Pedestal base CP1 – Side Table CP1 – Coffee Table
FACTS
• Plywood frame with molded foam
backrest.
• Available fully upholstered in fabric
or leather.
• Polished aluminum pedestal base
• Stainless steel wire base legs
• Table top available as laminate,
veneer or stone
9. DLA – Phillips Fox
Canberra, Australia
Products: CP103 Lounge, CP1
Armchair, CP1 coffee table
Designer: Peckvonhartel
Distributor: Zenith
Time: June 2009
10. The JULEP chair was conceived from the most unlikely
circumstance. While enjoying a drink on one lazy Sydney
afternoon, Wilson noticed the shaped left behind from his
empty cocktail glass and thought how perfect it would be for a
lounge chair. He quickly sketched out the outline and named it
after his drink.
J U L E P
FACTS
• Available fully
upholstered in fabric or
leather.
• Polished aluminum
pedestal base
• Table top available as
laminate, veneer or
stone
DIMENSION
• JULEP Chair
- W660 x D750 x H790, SH420mm
• JULEP Side Table
- W700 x D700 x H456mm
- W600 x D600 x H447mm
12. B O U L D E R
DIMENSION
• BOULDER Lounge
- W2450 x D900 x H600, SH340mm
- W2675 x D900 x H600, SH340mm
• BOULDER Ottoman
- W780 x D780 x H340mm
The BOULDER lounge and ottoman was inspired by an object from one
of Charles’ fond childhood memories. Following his father they came
across a grinding stone used by Aboriginals to grind grain for bread. The
well-worn shape from the years of use was translated to a design with
strong form yet comfortable and embracing. This language is passed on
to the matching ottoman which looks like a well worn stone that can
be sat on, perched or leaned against.
FACTS
• Plywood frame with
molded foam
• Available fully
upholstered in fabric
or leather.
13. The R50 lounge offers a sleek and modern piece for the contemporary
interior. It’s beautiful design is unified by the use of radii 50 as a
continuous feature and elevated with subtle wire frame base. It’s low
arm rest was designed with people’s use in mind. It can used as a perch
to sit on or as a tray for your laptop or cup of tea. The R50 is available
as a single straight bench or as a corner lounge with optional chaise.
R 5 0
R50 Lounge
FACTS
• Available fully
upholstered in fabric or
leather.
• Stainless steel wire
base
14. – Degree in History and Social Science
– Self-taught designer, opened his first workshop in 1992
– Established Auckland based design firm IMO in 2004
S A M
H A U G H TO N
15. The ARMSTRONG lounge was originally conceived to meet a brief for a comfortable
reading chair that can withstand everyday use in a demanding environment. Haughton’s
design was so successful, a full range was spawn with a two-seater, three-seater, a
bench seat and coffee table.
FACTS
• Available upholstered in fabric or leather.
• Stainless steel armrest and legs
• Table top available as laminate, veneer or stone
A R M S T R O N G
Armstrong Lounge Armstrong BenchArmstrong Coffee table
17. ELLINGTON is an enduring lounge series designed by Sam Haughton in 1997. High-
density, fire-retardant foam provides optimum levels of cushioning and support. The sofa
range consists of Armchair, 2- and 3- Seater Lounges and Bench with finished stainless
steel legs and adjustable feet. Ellington is fully upholstered in either fabric or leather.
Ellington Bench features an upholstered stitch detail. Ellington lounge comes with or
without bolster cushions. The series is as functional as it is comfortable in both
residential and commercial settings.
FACTS
• Plywood frame
• Available upholstered in
fabric or leather.
• Stainless steel legs
E L L I N G TO N
Ellington Lounge
Ellington Bench
18.
19. – Graduated from Canberra Institute of Technology in 1994
– Finalist in the Sydney Morning Herald Young Designer of the Year
Award and the Country Road Homeware Design Award
– Woodmark Commissioned Eeni, Meeni, Myni, Mo range and Gruve
ottoman in 1998
– National Design leader for Geyer
– Woodmark Commissioned Play modular sofa and Zip pods in 2004
– Design principal for Hassell
– Principal at SHEARGOLD a multi disciplinary design firm
M AT T H E W
S H E A R G O L D
20. M AT T H E W S H E A R G O L D C O L L E C T I O N
21. EENI, MEENI, MYNI and MO are a family of tables and chairs designed for exceptional
flexibility and versatility. The chairs share a common seat design but gain unique
personalities when matched with different leg and base options. MEENI, MYNI and MO
can be extended to offer a two-seater and each chair is paired with a sister table with
the same base. This playful range remains as one of the most popular items in the
Woodmark Collection.
E E N I , M E E N I , M Y N I , M O R A N G E
Eeni chair, Eeni Coffee table, Meeni 2-seater Meeni chair, Meeni Coffee table. Myni 2-seater
Myni chair, Myni Coffee table, Mo Chair Mo 2-seater, Mo coffee table
FACTS
• Available fully upholstered in fabric or leather.
• Stainless steel pedestal base.
• Solid timber legs
• Powder coated metal legs
• Table top available as laminate or veneer
23. As the name suggests the PLAY modular sofa invites the user to
play with its many configurations. Consisting of only two
shapes – corner or straight – it can be used as a single seat or
joint to form infinite lengths. Designed by Matthew Sheargold,
this simple design with its offers a flexible, economic and
playful solution for commercial and residential applications.
P L AY
FACTS
• Available fully
upholstered in
fabric or leather.
• Stainless steel legs
DIMENSION
• PLAY Single
- W670 x D825 x H685, SH396mm
• PLAY Corner
- W825 x D825 x H685, SH396mm
25. Z I P
DIMENSION
• ZIP Straight
- W1500 x D500 x H450mm
• ZIP Pod
- Dia 420 x H450mm
• ZIP Low Pod
- Dia 900 x H320mm
Z I P
The ZIP pods and benches was designed as a playful take on
the existing ottomans available in the market. Acclaimed
designer Matthew Sheargold applied the zipper detail to offer a
refreshing appearance dividing contrasting fabrics and colors.
Contrary to the name, the zipper detail cannot be unzipped for
washing. This delightful piece works as a great compliment to
the home or office.
FACTS
• Plywood frame
• Available fully
upholstered in fabric or
leather.
26. – Graduated with a Degree in Design and Marketing
– Worked in New York in branding and marketing
– Conceived the Flosion stool for a Boutique Hotel in Sydney
A M Y TA N G
FLOSION was conceived as a social object that brings people and ideas
together. Inspired by the natural form of waves, this multifunctional object
can be used as a single stool, a bench or side table. With its unique shape
and practicality, it is a instant hit both in the home and in commercial
spaces.
F L O S I O N
27. DIMENSION
• FLOSION Stool
- W700 x D440 x H455mm
• FLOSION Table
- W700 x D440 x H445mm
F L O S I O N
FACTS
• Plywood frame
• Available upholstered in
fabric or leather.
• Natural Oak or Stained
Walnut
29. – Graduated from the University of Technology Sydney
– Winner ‘Bombay Sapphire Student Prize’ for innovative
design
– Finalist ‘Student Design Competition’ by the Design
institute of Australia
– Winner ‘Cormack Design Competition’ 2005
– Finalist ‘Bombay Sapphire Design Discovery Award’ in 2006
– Worked seven years as a furniture craftsman
– Founded design studio ‘Society de Frag’ in 2008
F R A G
W O O D A L L
30. Frag is inspired by objects that posses a unique attention to detail and HELLO HARRY is
no exception. The sofa exhibits design details that evoke one’s curiosity. As you sit, you
would notice the way the lines flow into the other, the back elevates gently from the seat
and how the legs gently sneak out from between the cushions. This curious sofa is
available as arm chair, two-seater, three-seater or four-seater sofas.
FACTS
• Plywood frame
• Available upholstered in
fabric or leather.
• Polished stainless steel legs
H E L L O H A R RY
31. – Born in Yorkshire London with a background in Engineering
– Spent 15 years developing advanced engines and controls systems
for the automotive industry
– a insatiable hunger for something more rewarding, he quit
engineering and enrolled to study Design in Western Australia
– Woodmark Commissioned the Amelia chair range and No5 swivel
chair in 2006
K E I T H
M E L B O U R N E
32. The Amelia chair family and No.5 swivel chair had a very simple design philosophy. “Create pieces that are both
pleasing to use and easy to manufacture”. Keith started out by playing with the CNC foam cutter and letting the
machine dictate the shape. This enabled its complex form to be cut from a single solid piece of foam with precision
while minimizing waste. The result was a selection of beautiful, functional and cost effective design pieces that can be
extended into an entire collection. The collection includes, armchair, two-seater settee, ottoman, coffee table and
side table.
A M E L I A FA M I LY & N O . 5 C H A I R
FACTS
• Available fully upholstered in fabric or leather.
• Stainless steel wire base and pedestal
• Table top available as laminate or veneer
Tara Stool Amelia Chair Sophie Settee Cecelia Side table & Rose
Coffee table
Ella Armchair No.5 Swivel Chair
35. – Trained at the prestigious Royal Danish Academy of Art for
furniture design
– Background as a cabinet maker, building technician and
furniture maker
– Since 1987 Søren has been teaching Industrial design at
the Danish School of Design
– Awarded the ‘Danish Furniture Award’ in 1999
S Ø R E N
H O L S T
36. SLED lounge was designed by Danish designer Soren Holst. He believes that visual
longevity is the most important feature of any piece of furniture. This philosophy can be
seen by the generous proportions and timeless elegance of the piece. Combining
geometric design and ergonomic comfort, SLED is a stunning addition to any lounge or
reception area. It comes fully upholstered with removable cushion covers and sleek
aluminum sled legs. It is available as a armchair, two-seater or three seater lounge.
FACTS
• Plywood frame
• Available upholstered in
fabric or leather.
• Aluminum Sled legs
S L E D
38. – Graduated from the Royal Danish Academy of Fine Arts with a
degree in Industrial Design in 1970
– Started working as lead designer for IKEA in 1975
– ‘TED’ folding chair and ‘Moment’ sofa won 8 Ütmärkt Awards and
2 RED DOT Awards
– Co-founded ‘Pelikan Design’ in 1978 that worked with many European
and Scandinavian companies like Fritz Hansen, Erik Jorgensen and
Cappellini
– In 2009, commissioned the Kurve Modular Sofa range for Woodmark
N I E L S
G A M M E L G A A R D
39. N I E L S G A M M E L G A A R D C O L L E C T I O N
40. The inspiration for the KURVE modular sofa came from Antonio Gaudi’s Park Güell in
Barcelona. This garden is renown for the curved benches whose unique shape
enables patrons to have private and intimate conversations. This unique concept
offers the perfect solution for collaborative working areas in the office. KURVE is
available in four different modules – concave, convex, straight or double concave
with optional work tablet and acoustic screens. This ingenious system offers
designers infinite configurations and shapes.
K U RV E
Kurve – Double Concave
FACTS
• Plywood frame
• Available fully upholstered in fabric or
leather.
• Table top available as laminate, veneer
or stone
• Upholstered screens
Convex, Concave and Straight modules with tablesKurve – Modules with Screen
41. DIMENSION
• KURVE Straight Module
- W650 x D740 x H740, SH400mm
• KURVE Convex Module
- W809 x D780 x H740, SH400mm
• KURVE Concave Module
- W780 x D762 x H740, SH400mm
• KURVE Double Concave Module
- W1560 x D900 x H730, SH395mm
K U RV E
43. DIMENSION
• FORTUNA High Back
- W570 x D655 x H1085, SH460mm
• FORTUNA Low Back
- W570 x D600 x H900, SH460mm
F O RT U N A
The FORTUNA chair is a completely new series of dinning,
conference or working chairs. Designed with a minimalistic and
well-shaped slim shell, it is available in two back heights which
can match to either stainless steel wire base or fully functional
pedestal base with height and tilt adjustment.
FACTS
• Plywood frame
• Available fully
upholstered in fabric or
leather
• Polished aluminum
pedestal base
• Stainless steel wire
base
45. The thin back of the PELIKAN Sofa is elegant and light but it
offers great comfort with its scalloped sculptural form. The
range is available in three basic seat modules single, double or
three-seater with straight or curved back corner options.
P E L I K A N
FACTS
• Plywood frame with
molded foam backrest
• Available fully
upholstered in fabric or
leather.
DIMENSION
• PELIKAN Corner Module
- W630 x D780 x H760, SH400mm
• PELIKAN Straight Module
- W780 x D780 x H760, SH400mm
• PELIKAN Two-seater
- W1570 x D780 x H760, SH400mm
• PELIKAN Three-seater
- W2210 x D780 x H760, SH400mm
47. The BOOMERANG series was inspired by the Aboriginal hunting tool of the same name. The five
injection-molded and polished aluminum Boomerangs are used both as feet and support for the
table tops, building stability while leaving space for wire-management under the tabletops. The
painted metal legs come in 3 different heights to make coffee-tables, conference/working tables
and bar tables. We offer five defined tabletop shapes – circular, square, rectangular, boat and
elliptical – but we can also configure special orders in any shape or size.
B O O M E R A N G TA B L E R A N G E
FACTS
• Polished aluminum boomerang feet
• Powder coated column and support
• Optional chrome column also available
• Table top available as laminate, veneer, glass
or stone
49. Pop is a family of chairs, based on a laminated wooden shell with a softly
bending seat front. As the seat is single form it offers possibilities to be
finished in laminate, veneer or upholstered. It is available as stackable bar
chair, pedestal bar stool, 4 legged stackable, timber legs, 5 star base with
glides and 5 star base with full height adjustment, tilt and castors.
P O P C H A I R R A N G E
FACTS
• Polished aluminum base
• Stainless steel tube legs
• Hardwood ply legs
• Solid walnut armrest
50. P O P C H A I R R A N G E
DIMENSION
• POP Chair Pedestal base
- W490 x D560 x H760, SH460mm
• POP Bar Stool Pedestal base
- W440 x D520 x H970, SH760mm
• POP Bar Stool Stackable
- W590 x D550 x H990, SH760mm
• POP Chair Stackable
51. VIOLA is a chair and lounge series designed by Niels Gammelgaard to reflect the grace
and simplicity of good Scandinavian design. It’s light weight frame can be upholstered in
leather or fabric and complimented by a stainless steel wire base. The collection consists
of a dining chair, arm chair, single easy chair or double easy lounge.
FACTS
• Plywood frame
• Available upholstered in
fabric or leather.
• Stainless steel wire base
V I O L A R A N G E
Viola Easy Chair Viola Range Viola Arm Chair Viola Dining Chair
52. – Grew up in a family of furniture makers, he completed his
apprenticeship in upholstery and furniture making in 1992
– In 1996, he founded his studio after graduating from Canberra
School of Art
– Winner ‘Bombay Sapphire Design Discovery’ Award
– Winner of the Hobart Art Prize and People's Choice Award
– Permanent collections by many State and National Museums
and Art Galleries including the National Gallery of Australia
– Called on Woodmark’s expert craftsmanship to bring the Leda bench to
reality
J O N G O U L D E R
53. The iconic LEDA seat is one of the most unique pieces in the whole Woodmark collection.
Designed by Jon Goulder, the seat is ingeniously crafted from a single sheet of Russian
Burch plywood. This sculptural form with its sweeping arches of thin plywood is bound
together by elegantly curved aluminum legs.
FACTS
• Russian Birch Plywood
• Aluminum legs
DIMENSION
W1760 x D940 x H740mm
L E D A
54. – Best of both worlds with interior designer Katherine Norman and
industrial designer Caroline Quaine
– Founded their design company in 1989
– Developing furniture for contemporary Australian homes for over 20
years
– versatile range has a subtle reference to the proportions and function
of mid-20th century furniture.
N O R M A N +
Q U A I N E
56. PABLO provides a simple yet functional aesthetic that is both
practical in both commercial and domestic environments. The
chair is made from a lightweight fiberglass shell with graceful
curves that form a generous seat width.
PA B L O
FACTS
• Fiberglass shell
• Available fully upholstered
in fabric or leather.
• Stainless steel wire base
DIMENSION
• W855 x D660 x H690,
SH400mm
G R A C E
GRACE is a simple and elegant armchair designed by Australian
design duo Norman and Quaine. The chair is fully upholstered
with support via a thin solid stainless-steel rod frame. GRACE
works well either as a side chair to compliment a setting or it
can stand alone when used with innovative fabrics.
FACTS
• Plywood frame
• Available fully upholstered in
fabric or leather.
• Stainless steel wire legs and
armrest
DIMENSION
• W662 x D830 x H680,
SH415mm
58. The Sid stool is a multifunctional an practical piece of furniture.
Use it as a stool or as a side table or both the choice is yours.
The stool is beautiful crafted and have a vintage feel. The Sid is
made of solid timber and are available in three heights.
S I D
FACTS
• Solid Timber Ash
• Clear coat finish
• Available painted
DIMENSION
• SID Stool low
- Dia 340 x H460mm
• SID Stool high
- Dia 340 x H500mm
59. H U D S O N
DIMENSION
• HUDSON Armchair
- W850 x D780 x H760, SH430mm
• HUDSON Two-seater
- W2050 x D810 x H760, SH430mm
• HUDSON Three-seater
- W2350 x D810 x H760, SH430mm
An instant classic, its retro design offers clean straight lines as
it balances on fine timber legs. The lounge Is fully upholstered
with removable cushion covers, perfect for private homes or
commercial spaces. The HUDSON is available as a arm chair,
two-seater and three-seater sofa.
FACTS
• Plywood frame
• Available fully
upholstered in fabric or
leather.
• Solid timber legs
61. Designer Antony Iverach fostered a special fondness for designing tables after working
within the steel industry. The POLY table was born from his akin knowledge of metals
and experiments playing with the limits of different shapes and 3D models. Inspired by
the irregular polygon, the finished product is one continuous form flowing from a single
stainless steel rod in varying angles. The POLY table can be used on its own or in
groupings of two or three to create a dynamic set.
FACTS
• Clear, frosted or colored glass
top
• Stainless steel wire base
DIMENSION
• W650 x D695 x H377mm
P O LY
62. Stool Sixty is a versatile piece of furniture. It may be used singularly or in various
combinations due to its smart geometric design. When space is limited it can even be
stacked up on top of each other. Stool Sixty presents a joyful object which is perfectly
suited to both residential and commercial environments.
FACTS
• Fully upholstered in fabric or
leather.
DIMENSION
• W620 x D545 x H450mm
S TO O L S I X T Y
64. MERI chair and stool was designed by Melbourne based designer
Michael Goldsmith. The design incorporates smooth, sweeping
curves that forms a generous and comfortable seat with sides that
continue up to form the armrests. MERI is constructed with a
fiberglass shell balanced on a stainless steel wire base. This chair
has become a favorite in the nursery perfect for children’s bedtime
stories.
FACTS
• Fiberglass frame
• Available upholstered in
fabric or leather.
• Stainless steel wire base
M E R I
DIMENSION
• MERI Chair
- W940 x D840 x H835 x SH350mm
• MERI Stool
- W820 x D450 x H415mm
66. Penned by our founder Arne Christiansen, the JOSE
armchair was designed to meet the demands of the
market. A simple yet elegant chair, JOSE can fit into any
commercial environment without competing with the
design of the room. It comes in two versions, high
armrest or low armrests and can be extended to two,
three or four seater variations.
FACTS
• Plywood frame
• Available upholstered in
fabric or leather.
• Aluminium base
J O S E
DIMENSION
• JOSE Armchair
- W740 x D750 x H720, SH420mm
• JOSE Two-seater
- W1470 x D750 x H720, SH420mm
• JOSE Two & half-seater
- W1820 x D750 x H720, SH420mm
• JOSE Three-seater
- W2120 x D750 x H720, SH420mm
85. N O . 8 8 8 S o n g f u
R o a d , Q i n g p u
D i s t r i c t ,
S h a n g h a i , C h i n a
www.woodmark.com.cn
Tel: +86 21 6173 2703
Fax: +86 21 6173 2705
