3. Title Appears In
1. Search Engine Results Page (SERP)
2. Social media posts
3. Chat Messages
4. Browser tabs
4. Title Tag
Groom Your Dog: A Guide to Dog Grooming for
Groomed Pups | Animal Grooming !
How to Groom A Dog
10 Tips To Groom A Dog
10 Must Known Tips To Groom A Dog
10 Very Important and Must Known Tips To Groom A
Dog !
5. Title Optimization Tips
1. Use primary keywords in the beginning
2. Use CTAs
Ex.: Important, Must, Learn, Get, Take, Make etc.
3. Use Numbers
Ex.: 10 Tips, 5 Steps etc.
4. Length 50- 60 characters
5. Add Modifiers
Ex.: [ ], “ “, | etc.
6. No Keywords stuffing
7. Title should be descriptive
Ex.: Not use title as ‘Home’, ‘Profile’
Moz Title Preview Tools
https://moz.com/learn/
seo/title-tag
6. Heading and Paragraph Optimization
1. Include Secondary keywords in headings (H1, H2)
2. Drop your keywords in first 100 words
3. Never copy title in heading
4. Write as a story
5. Use LSI keywords in passage
8. Meta Description
43.2% of people click on a given result, based on the
meta description alone.
1. Meta Description is written in head.
2. Use LSI keywords and write up to 160 characters.
3. It is not necessary meta description appear always in SERP.
9. High Quality Images Graphics
1. Use Original Content (articles, text, images, vidéos,
présentations, infographics, comment etc.)
2. Write at least 500 words articles
3. First publish content on your website
4. Use Videos, Embedded Tweets and YouTube
Videos
For Free HD Images: Pixabay, Pexels etc.
For Unique Content: https://smallseotools.com
10. Sitemap
Sitemap allows site visitors to easily navigate a
website. It is a bulleted outline text version of
the site navigation.
This Sitemap can also be created in
XML format and submitted
to search engines so they
can crawl the website
in a more effective
manner.
12. Google Webmaster Tool
1. Create account in Google Webmaster Tool
https://www.google.com/webmasters/tools
2. Add a property (website)
3. Copy the verification code
4. Paste into ‘Insert Header and Footer’ plugin
5. Verify
13. Yoast SEO
1. Install Yoast SEO Plugin
2. Create Sitemap
3. Sign in to Google Search Console.
4. On your Search Console home page, select your website.
5. In the left sidebar, click Crawl and then Sitemaps.
6. Remove outdated or invalid sitemaps like sitemap.xml
7. Click the Add/Test Sitemap button in the top right.
8. Enter sitemap_index.xml into the text box that appears.
9. Click Submit.
14. Images Alt + Description
1. Optimize the size of image
Plugin: WP-Smush
2. Write your keywords in ALT section and Title section
3. Use ALT tag, caption and description
4. If lots of images on a page use another server
5. Give Descriptive file name
