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People now use their smart devices
for an average of 3 hours per day
The way we get information is changing…
They are searching everywhere they go for
information that is important to them.
In 2015, how can you best give your
audience relevant & contextual information
when they want it?
The Physical Web & Beacons
The Physical Web
& Beacons
What is the Physical Web?
• Part of the Internet of Things
• Interaction on demand
• Allows users to communicate
with physical objects
What is the Physical Web?
• A part of the Internet of Things
• Interaction on demand
• Allows people to interact with
physical objects
www.aristotlelabs.com/physicalweb
Beacons in the Past
• Only accessible to iOS
devices
• Very rigid in user
experience
• Hard to change content
• Accessible to all devices
• Very versatile
• Information is easily changed
• Sends more traffic to website
• Gather critical marketing data
• Make suggestions based on
personalized data
• Create a fun, interactive user experience
• Work together with users seamlessly
Create a personalized workout based on goals
Show a house at any time.
Customers can make secure payments.
Provide convenience and information
What Data Can Be Collected?
• Purchasing behavior
• Time spent in business
• Interests of users
• Individual user personalities
What Do We Do With the Data?
• Conduct a personality assessment
• Analyze each individual user, not just general public
• Create a personalized user experience
• Build in-depth reports
How Can We Use Results?
• Develop relevant content
• Create better web design
• Build critical marketing data
• Generate more sales
• Give users info they want when they want
Demo
Questions?

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The Physical Web: Interaction on Demand

  • 1.
  • 2. People now use their smart devices for an average of 3 hours per day The way we get information is changing…
  • 3. They are searching everywhere they go for information that is important to them.
  • 4. In 2015, how can you best give your audience relevant & contextual information when they want it?
  • 5. The Physical Web & Beacons
  • 7. What is the Physical Web? • Part of the Internet of Things • Interaction on demand • Allows users to communicate with physical objects
  • 8. What is the Physical Web? • A part of the Internet of Things • Interaction on demand • Allows people to interact with physical objects
  • 9.
  • 10.
  • 11.
  • 12.
  • 14. Beacons in the Past • Only accessible to iOS devices • Very rigid in user experience • Hard to change content
  • 15. • Accessible to all devices • Very versatile • Information is easily changed • Sends more traffic to website
  • 16. • Gather critical marketing data • Make suggestions based on personalized data • Create a fun, interactive user experience • Work together with users seamlessly
  • 17. Create a personalized workout based on goals
  • 18. Show a house at any time.
  • 19. Customers can make secure payments.
  • 20. Provide convenience and information
  • 21. What Data Can Be Collected? • Purchasing behavior • Time spent in business • Interests of users • Individual user personalities
  • 22. What Do We Do With the Data? • Conduct a personality assessment • Analyze each individual user, not just general public • Create a personalized user experience • Build in-depth reports
  • 23. How Can We Use Results? • Develop relevant content • Create better web design • Build critical marketing data • Generate more sales • Give users info they want when they want
  • 24.
  • 25. Demo

Editor's Notes

  1. Even the smartest, best built website, cannot cater on a completely personalized basis Google Analytics provides more general data
  2. Talks about how the Beacons (put logo on BKON) via BlueTooth
  3. Bus Stop Ex
  4. Talking about how we have a lot of tech in our world that we can interact with on our smart phone that require individ apps here are examples of current beacons/ showing them that they may already be familiar with beacon tech and don’t know it/ but our tech is much more advanced
  5. So now here at Aristotle ta da This is announcing that Aristotle now has this new product called BeaconSage and I’m going to tell you all about it
  6. In the past this has been the solution ew
  7. Doctor’s can use this to give personalized health plans
  8. Doctor’s can use this to give personalized health plans
  9. Doctor’s can use this to give personalized health plans
  10. Doctor’s can use this to give personalized health plans
  11. Even the smartest, best built website, cannot cater on a completely personalized basis Google Analytics provides more general data
  12. Even the smartest, best built website, cannot cater on a completely personalized basis Google Analytics provides more general data
  13. Even the smartest, best built website, cannot cater on a completely personalized basis Google Analytics provides more general data
  14. Automate the points food allergy, long lines, personalized experience for family and I, make payments, that’s what the physical web is accomplishing in a mre cost effective way
  15. Even the smartest, best built website, cannot cater on a completely personalized basis Google Analytics provides more general data