2. SWOT ANALYSIS – THE OVERVIEW
oSwot analysis first use by Albert Humpfrey.
oSwot is widely accepted tool due to its simplicity and value of focusing
on the key issues which affect the firm
oThe aim of swot is to identify the strengths and weaknesses that are
relevant in meeting opportunities and threats in particular situation.
3. STRENGTH
oCompetitive price
oLocated in a strategic location.
oFresh meat and groceries.
oProduct were placed based on their categories.
oStrong brand.
oHas many varieties of products.
oGood management.
4. WEAKNESS
oPlain layout.
oSometimes one product mixed with another products.
oNarrow aisle.
oTrollies are sometimes cant work properly.
oThe placement of the trolly and the information place too hidden.
oThe stock of meat product sometimes incomplete.
oSometimes the barcode of product cannot be scanned/not recorded.
5. OPPORTUNITIES
oThe increasing of information technologies.
oThe increased of society buying power.
oThe increased of city development in Yogyakarta.
6. THREATS
oCompetitor price and the quality of the products.
oThe increasing of small retail to target small area
consumer.
oThe changing of consumer needs.
oCompetitor inovation.
7. STRATEGIC PLAN
o Cooperate with conventional banks.
o Increase consumer loyalty.
o Change the layout from the entrance.
oFocus on cosines.
oUse some notifier to anticipate long queue in cashier.
oIncrease the effectivity of Hypermart mobile apps.
oIf possible, Hypermart can focusing on high volume of sales so the price can be pressed
more.
oIncrease the effectivity of supply chain management.
oRather than use barcode, Hypermart can try Radio Frequency ID.
