November Membership Campaign Sales Collateral

1. Gift Card PromoGift Card Promo
Members & ProspectsMembers & Prospects
• Outdoor &
Indoor Signage
– 11/21-12/24
• Tabletop FlyerTabletop Flyer
- 11/21-12/24- 11/21-12/24
OutdoorOutdoor
IndoorIndoor

2. Gift Card PromoGift Card Promo
Members & ProspectsMembers & Prospects
•Outdoor Signage – 11/21-12/24
•Indoor Signage - 11/21-12/24
•Tabletop Flyer in Plexi -Tabletop Flyer in Plexi -
11/21-12/2411/21-12/24
GiftGift
CertificatesCertificates
EnvelopesEnvelopes

3. Orlando SentinelOrlando Sentinel
Sentinel, El Sentinel &
the Ocala Star Banner
on 11/24 (Thanksgiving
Day)
•1.081K Readership
•434K Circulation
AdvertisementsAdvertisements

4. AlumniAlumni
• DM 50K Prospects
• Eblast to DM List –
11/29,12/13,12/15, 12/20,
12/23
• Call Campaign – 12/5-
12/23

5. MembersMembers
• DM to 35K
Households
• Eblast to DM List –
11/29,12/13,12/15,
12/20, 12/23
• Call Campaign -Call Campaign -
12/5-12/2312/5-12/23
EblastEblast

6. RadioRadio
RYMC-1106-Pie On Your Thigh_Central FL.mp3
YMCA FLORIDA_Memberthon_Open House Script_REV.docx
WWKA - K 92.3 FM (Country)
WLOQ - 102.5 FM (Smooth Jazz)
WMGF - 107.7 FM (Lite Rock)
WRUM - 100.3 FM (RUMBA -
Latin)
WCFB - 94.5 FM (R&B/Classic Soul
- African American)
WMMO - 98.9 FM (Soft Rock &
Roll of Yesterday & Today)
Brevard County
WA1A - 107.1 FM (Adult
Contemporary)
WHKR - 102.7 FM (Country)
ESPN - 95.9 FM (Gator Football
Game Saturday, 11/26)
Marion County
WKTK - 98.5 FM (Adult
Contemporary)
•431 Total Spots
•206 Drive Time (AM/PM) – 48%
•10,000+ Eblast in Marion County

7. RadioRadio
RYMC-1106-Pie On Your Thigh_Central FL.mp3
YMCA FLORIDA_Memberthon_Open House Script_REV.docx
WWKA - K 92.3 FM (Country)
WLOQ - 102.5 FM (Smooth Jazz)
WMGF - 107.7 FM (Lite Rock)
WRUM - 100.3 FM (RUMBA -
Latin)
WCFB - 94.5 FM (R&B/Classic Soul
- African American)
WMMO - 98.9 FM (Soft Rock &
Roll of Yesterday & Today)
Brevard County
WA1A - 107.1 FM (Adult
Contemporary)
WHKR - 102.7 FM (Country)
ESPN - 95.9 FM (Gator Football
Game Saturday, 11/26)
Marion County
WKTK - 98.5 FM (Adult
Contemporary)
•431 Total Spots
•206 Drive Time (AM/PM) – 48%
•10,000+ Eblast in Marion County