Amul Branding and Advertising using AMUL Girl

1. Iconic Amul
ads: A brief
history of India
(and the world)
1976 to 2023
All Images Courtesy Amul

2. 1970s

3. 1976: Amul pokes fun at the sterilisation
drives conducted during the national
Emergency

4. 1976: Helmets are made compulsory
in Bombay

5. 1978: Dr. Subhash Mukhopadhyay becomes the first physician in
India (and second in the world) to perform in-vitro fertilization
resulting in a test tube baby “Durga”

6. 1979: Lata Mangeshkar is awarded an honorary
doctorate for her contribution to music

7. 1980s

8. 1980: Americans boycott Moscow Olympics
during cold war period

9. 1981: Hollywood classic Kramer vs Kramer, starring Dustin
Hoffman & Meryl Streep, sweeps the Academy Awards, winning
9 Oscars including Best Picture, Best Director, Best Actor

10. 1982: Ayatollah Khomeini, the supreme leader
of Iran following the Iranian revolution, during
the height of the Iran-Iraq War

11. 1982: On the 50th anniversary of Tata
Airlines' first flight, JRD Tata takes to the
skies as Superman

12. 1983: USSR's Soyuz T-9 launch vehicle, intended to visit
the Salyut 7 space station, is destroyed on the launch pad.
Cosmonauts aboard Salyut 7 are 'stranded' in space, with
no ability to return

13. 1983: India wins Cricket World Cup for the first time

14. 1987: Signing of the historic Perestroika reforms in the USSR
signals an end to the Cold War

15. 1986: VP Singh is one of the most prominent Congress dissidents.
He'd later become India's 7th PM in a brief and tumultuous
premiership that lasted less than a year

16. 1989: Football sensation Diego Maradona is at
the peak of his powers, winning the UEFA cup
with his team, Napoli

17. 1989: BJP comes into national prominence as elections give
rise to coalition politics for the first time with no majority

18. 1990s

19. 1990: The gulf war begins between Saddam Hussein's
Iraq and a US-led coalition in response to Iraq's
invasion of Kuwait

20. 1991: Russians are queueing up for bread as the
Soviet Union collapses. Boris Yeltsin becomes
President of Russia

21. 1991: India liberalises ushering in decades of
economic progress

22. 1992: Civil riots break out in Bombay after the
demolition of Babri Masjid in Ayodhya

23. 1992: Recommendations of Mandal Commission on
reservations are implemented after the Supreme Court
upholds the government order and states caste is an
"acceptable indicator of backwardness"

24. 1993: Maruti Udyog in collaboration with
Japan's Suzuki, introduces the iconic Zen
hatchback on Indian roads

25. 1994: Foreign liquor brands start pouring into
India post liberalisation

26. 1997: India's political landscape is rapidly changing as three
governments fall in quick succession, including the 16-day tenure of
Atal Bihari Vajpayee in 1996

27. 1997: Extensive coverage of the election candidates on
TV in the years begins following the entry of cable TV in
India

28. 1998: India conducts the second Pokhran nuclear
test, 24 years after the first one and declares itself
a Nuclear Power

29. 1998: Bill Clinton lies in his testimony about his
relationship with Monica Lewinsky, leading to his
impeachment

30. 1999: The Military led by Gen Pervez Musharraf
stages a coup in Pakistan as Prime Minister Nawaz
Sharif is placed under house arrest

31. 2000s

32. 2000: The Dot-Com Bubble bursts

33. Popular TV quiz show Kaun Banega Crorepati
launches, a clone of the iconic British series 'Who
Wants to be a Millionaire?'

34. 2001: An appeal against terrorism In the post 9/11
world

35. 2002: Hit song Las Ketchup tops the charts

36. 2003: Three women Chief Ministerial candidates are
victorious: Sheila Dikshit - Delhi, Vasudhara Raje Scindia
- Rajasthan and Uma Bharati - Madhya Pradesh

37. 2004: Bollywood 'Swades', starring Shah Rukh Khan,
releases to critical acclaim & becomes a cult classic

38. 2005: India enacts RTI in a landmark decision that
brings accountability and transparency to the
forefront of the Indian democracy

39. 2007: Narendra Modi leads the BJP to victory in the
Gujarat Assembly Election to become Chief
Minister of the State for his second straight tenure

40. 2008: India successfully launches Chandrayaan,
the country's first lunar probe

41. The Taj reopens its Tower Wing, just three weeks after the
devastating Mumbai terror attack

42. 2008: Iraqi journalist attacks US President George
Bush with a shoe during a press meet in Baghdad

43. 2009: Barack Obama is elected as the first black
president of the United States.

44. 2009: Avatar releases and goes on to become the
highest grossing movie of all-time

45. 2010s

46. 2010: India hosts the Commonwealth Games

47. 2010: Radia tapes are leaked revealing the 2G
spectrum scam

48. 2011: India wins the Cricket World Cup for the
second time

49. 2012: Activist Anna Hazare launches an anti-
corruption rally

50. 2012: Nationwide protests erupt on women's safety after
the Nirbhaya tragedy

51. 2012: Tribute to Molly Kurien, the silent lady of
India's milk revolution

52. 2013: Arrest of an Indian diplomat in New York
sparks diplomatic spat between India and U.S.

53. 2013: Lokpal bill is introduced in Rajya Sabha after
a nationwide protest against corruption, led by
Anna Hazare and Arvind Kejriwal

54. 2014: Mangalyaan or MOM is put into Mars orbit,
making India the fourth country in the world with
an inter-planetary mission

55. 2014: Narendra Modi wins the Indian General
Elections with a historic mandate

56. 2015: The Miss Universe crown is accidentally
given to the wrong contestant

57. 2016: Donald Trump wins the U.S. Presidential
Elections

58. 2016: India demonetises in an unprecedented move,
withdrawing all ₹500 and ₹1,000 banknotes from circulation

59. 2017: Kerala MP Shashi Tharoor gains national recognition
for tweeting big words like 'Rodomontade'! Fun Fact: the
iconic Amul girl is modelled on Tharoor's sisters

60. 2019: Prices of onions rise exorbitantly

61. 2019: The World Anti-Doping Agency (WADA) imposes a 4
year ban on Russia from top sporting events for tampering
with doping tests

62. 2020s

63. 2020: Movie icon Rajnikanth turns 70

64. 2021: Leena Nair is appointed as new global CEO of French
luxury fashion house Chanel

65. 2022: Elon Musk buys Twitter

66. 2022: Argentina wins World Cup

67. 2023: Gold hits all time high

68. 2023: RRR's Naatu Naatu wins Oscar