Customer retention and loyalty strategies are important for LPG companies to retain customers over time. LPG is a clean-burning fuel used for cooking in many countries for economic or convenience reasons. Governments are providing subsidies to promote LPG use over traditional fuels, driving demand and growth in the LPG cylinder market. To retain customers, one LPG company has a customer retention strategy that creates a loyal customer database, awards loyalty points, allows replacement LPG cylinders and payment in installments for database customers, and provides free delivery from nearby branches to loyal customers who may need quick service or products.