Buzzeff Middle East presenting In-Read Video as the answer to all industry challenges (Viewability, Brand Safety, Prime Inventory, Ad Fraud, Engagement, Innovation). Speaker: John Todary, Regional Commercial Director, Buzzeff.tv

1. REINVENTING VIDEO ADVERTISING

2. Advertising Platform
Source: comScore Video Metrix Dec 2016 and Teads
Comscore #1 every month since December 2015
200M Unique Users
Premium Video

3. Partnering with the Best Publishers (MENA)

4. Viewability
(MRC Standard)
Source : Integral Ad Science Audit, July 2016
74%
59%
Ad Fraud
<1%
10%
Advertising
Clutter
2%
6%
Best in Class for Safety – Premium Inventory
Teads
Benchmark
Teads
Benchmark
Teads
Benchmark
Viewable Fraud Free
Audited via
3rd party

5. Teads Invented Outstream Video Advertising

6. We can guarantee viewability
in line with brands standards.
inRead 10
inRead CPM
15s-30sCost per Completed view
10s

7. User Database
Relevant Ad – Data Providers
Data Exchange
1.8b users
For Latam For Japan
Planned for Q1
DMP
500m users
Data Exchange 60 data providers
Planned for Q2

8. New Innovation
opportunities
Teads Studio can give you a creative edge in Video

9. Teads & Innovation

10. Creative video solutions to fit your needs
http://teads.tv/teads-outstream-video-formats/
KPIFormatCreativeBuying
Branding
inRead
Landscape
CPV, CPCV, CPM
360°SquareVertical Live
Enhance any campaign creative with Teads Studio
Interact
Swing Scroller Custom
What happened in the last 6 months?

11. Engaging users
with touch and
movement
Using swipe and
accelerometer

12. Re-engaging users
with display

13. Bridging the Gap Between Online and Offline
Store locator

15. A sneak peek into the future of
conversational advertising

17. • The individual’s
attention is now
the most valuable
commodity.
If anyone is going to buy
from a Chatbot it is going
to be Millennials…
2/3 of Millennials
would buy product from
brands chatbot (Source: Retale Feb
2017)

18. Teads’ Video Ad
Platform benefits
Buy the way you want
Mass Reach
Premium and Safe Relevant Ad
Creative Edge in Video
Transparent Tech Stack
Learning

19. REINVENTING VIDEO ADVERTISING