14. 14
How do you currently plan your content?
“Currently it is ad-hoc but the ambition for 2016 is introduce a plan for a defined section of the business and,
depending on results, look to extend this across the wider company portfolio.”
“Ad-hoc approach at the moment. Looking to build a plan that links with internal strategy”
“Try to plan ahead but only weekly. Also, ad-hoc approach on top of the planned stuff.”
“Currently it is ad-hoc and sporadic. Would like to move to a content strategy model.”
“We only really have a content plan for our graduate campaign each year which is set up be our media agency
and mainly focused on Facebook. All our other content is very ad hoc and unplanned.”
15. Mar AprFeb Jul AugJunMay Sep Oct Nov DecJan
IT
Think about the year ahead and where recruitment will be focusing
Graduates
Risk
Sales
16. Who is your audience and what are they interested
in?
17. 17
Build Your Content Plan - Timing
Things to consider at this stage (don’t worry about source/type yet!):
1.Who is responsible for execution of the plan?
2.How many updates do you plan on pushing out and when?
Technology Content Plan - December
Week 1 Week 2 Week 3 Week 4
Monday Update Update Update Update
Tuesday
Wednesday Update Update Update Update
Thursday
Friday Update Update Update Update
18.
19. 19
2 things to consider
1. What type of content do we need?
2. Where will we source this content?
63. Break into groups of 4 and discuss the following 3 topics:
If you had to pin-point one activity that has helped to drive success of your
content efforts to date, what would that be and why?
If you could turn back the clock and start this year over, what would you have
done differently from a content perspective? (i.e. what mistakes have you made!)
What type of content is working best for you right now?
30 mins
Breakout Session
63
64. Overcoming Internal Struggles – Group Discussion
Engagement of business leaders/key stakeholders to share content
Cross-functional partnership – Marketing ‘own’ the content strategy
Permission to post certain content