company profile - 2016

COMPANY PROFILE
PEGASUS TOYKRAFT
PVT. LTD

Pegasus ToyKraft Pvt. Ltd.2016
Content
❖ History
❖ Proﬁle
❖ Team
❖ Presence
❖ Achievements
❖ Future

History
Pegasus Toy-kraft founded in 2007, is the brainchild of two toy
professionals who have pooled in and synergised their strengths to
manufacture and market innovative and quality toys under the
ToyKraft brand. Dr. Shyam Makhija and Anuj Mehta are the co-
founders of this new venture, which is now making strong forays in
this segment.

Proﬁle
We manufacture a wide range of toys providing children with a stimulating platform
which fosters personal expression and intellectual growth. The toys provide vistas in
opening a child's mind to new ideas and skills.
Innovation, design and vivid graphics are the hallmark of all the company’s products.
Whether it is play or educational value in a preschool toy, assembling skills in a
construction kit, creative ability in the craft and hobby range or learning skills
encountered with puzzles and board games – all the products have been carefully
researched and developed with these values in mind. Some of the products – especially in
the craft and hobby section also incorporate traditional Indian values. The board games
and teaching aids are original scores and impart high learning skills.
We currently manufacture toys & games in the following categories:
❖ a. Art & Craft do-it-yourself kits,
❖ b. Educational Aids,
❖ c. Board Games,
❖ d. Metal Construction Kits

Team
Dr. Shyam Makhija - Founder Director
A Ph.D in chemistry and he has experience of over 22
years in sales and distribution of toys, has invented
new toys in the educational aids and board games
segment. He is an avid origamist and a gamer at
heart.
His current portfolio includes - heading the research
team, business development - domestic &
international & ﬁnance.

Team
Anuj Mehta - Founder Director
A software profession at heart and he has experience in
toy development and manufacturing for more than 18
years. Loves construction toys & photography.
He currently looks after operations, information
technology, product compliance & marketing .

Presence
Domestic
- 100+ cities through a network of 60 distributors across the country
covering more than 2000+ retail counters
- 200+ organised retail shops which include hypermarkets, hobby
stores, large format toy stores & life style stores
- 30+ recreational hotels & resorts
- 10+ e-commerce portals

Presence
❖ Major Cities Covered:
Mumbai New Delhi Chennai Kolkotta Pune Bangalore
Noida Ghaziabad Gurugaon Thane Kalyan Coimbatore
Surat Ahmedabad Baroda Vapi Rajkot Jaipur
Jalandhar Ludhiana Chandigarh Goa Meerut Lucknow
Indore Bhopal Mangalore Nagpur Nashik Madurai
Bhubaneswar Hyderabad Ranchi Patna Trichi Secunderaba
d
Varanasi Allahabad Kanpur Agra Mysore Haldwani
Dehradun Vijaywada Jhodhpur Guwahati Cochi Gorakhpur

Presence
❖ Organised Retail:
❖ E-commerce:
❖ Hotels & Resorts:

Presence
❖ International distributors in the following countries
USA U.K
South
Africa
Kenya Egypt Romania
Poland Bulgaria Russia U.A.E Kuwait Jordan
Lebanon Australia Singapore Sri Lanka Mauritius Bulgaria
Trinidad &
Tobago
Fiji Tanzania Phillipines Estonia
Saudi
Arabia

Awards
❖ We have received more than 20 awards from 2007 - 2015 at the
annual Toy Awards contest held by “The All India Toy
Manufacturers Association” - Mumbai
❖ Received the prestigious “Dr. Toy” - USA award in Nov-2015 for the
10 Best Creative Products

New @ToyKraft
In the current year the company has signed up for Disney license for art
and craft DIY kits which covers the entire gamut of Disney properties.
These include the ever popular Mickey and friends. Frozen, Finding
Dory, Jungle book, Cars and Planes, Disney Princesses, Marvel
Avengers, Spiderman, Winnie the Pooh, Star Wars along with a host
of other popular properties

New @ToyKraft
In another new foray Toykraft has been appointed the exclusive
importer for the international toy brands – Quercetti from Italy and
Galt toys from UK.

Marketing
Forays in in-store branding & promotions at Hypercity, Landmark,
Hamley and Crossword chain of stores, at McDonald restaurants have
strengthened the customer’s acceptance of the product-line.
Very active presence on social media:

Marketing
❖ Find us at the world’s best exhibitions:

Strong Backend
❖ Company’s entire operations are online with RAMCO’s cloud ERP & Google Drive
❖ Online shopping cart with the latest Magento platform
❖ The entire sales channel is further supported by a customised Android app to bring
order booking and deliveries in real time

Future
❖ The company is currently setting up it’s new manufacturing and
warehousing plant in Kalyan which is just 60 Kms away from the
port.
❖ The company aims to get the “ICTI Care Seal” for this new facility.

Thank you
Visit us at:
www.toy-kraft.com

company profile - 2016

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