This document summarizes a webinar presented by the Division of Youth Services at the U.S. Department of Labor on recruitment and mental toughness for YouthBuild programs. The webinar reviewed guidance from TEGL 14-09, 11-09, and TEN 13-11 and provided best practices from two YouthBuild programs. Speakers discussed the importance of involving partners, establishing a clear program culture during mental toughness orientation, and celebrating successes. Top recommendations included soliciting partner input, educating the community, engaging youth where they are, and establishing rigor in the program.
DOL YouthBuild Webinar Series Presentation- Recruitment and Mental Toughness
1. Welcome to Workforce3 One
U.S. Department of Labor
Employment and Training
Administration
Webinar Date: July 7, 2015
Presented by:
Division of Youth Services – YouthBuild
U.S. Department of Labor
Employment and Training Administration
4. Objectives
• Review TEGL 14-09 and 11-09,
and TEN 13-11 as a basis for
designing and implementing
strong recruitment and mental
toughness components.
• Help programs effectively plan
and implement recruitment and
mental toughness components.
• Learn best practices from two
different program models.
# 4
5. DOL Resources
5#
• TEGL 11-09 (including Change 1 and 2) –
Expanded Participant Eligibility for the
YouthBuild Program
• TEGL 14-09 - Mental Toughness
• TEN 13-11 – YouthBuild Participant
Documentation
6. TEGL 11-09 (including Change 1 and 2) – Expanded
Participant Eligibility for the YouthBuild Program
• Original: To clarify the definition of “school
dropout” as it pertains to YouthBuild program
participants under the Workforce Investment Act
(WIA)
• Change 1: To provide a revision and clarification
to policy guidance previously issued to states
and national YouthBuild program grantees
concerning the Employment and Training
Administration’s (ETA) definition of “school
dropout” as it pertains to YouthBuild program
participants under the Workforce Investment Act
(WIA)
# 6
7. TEGL 11-09 (including Change 1 and 2) – Expanded
Participant Eligibility for the YouthBuild Program
• Change 2: To clarify policy guidance
previously issued to states and national
YouthBuild program grantees concerning
the Employment and Training
Administration’s (ETA) definition of
“sequential service strategy” as it pertains
to YouthBuild program participants under
the Workforce Investment Act (WIA) of
1998. Specifically, this change TEGL
clarifies eligibility requirements and how
these requirements apply to the sequential
service strategy.
# 7
8. TEGL 14-09 - Mental Toughness
• To provide clarification on allowable
costs associated with Mental
Toughness/Orientation activities under
the YouthBuild Program
# 8
9. TEN 13-11 – YouthBuild Participant Documentation
• To provide information to all U.S.
Department of Labor (DOL) funded
YouthBuild programs about required
documentation for participant eligibility
and for validating performance outcomes
# 9
11. Poll Question 1
How well does your executive leadership, program staff,
alumni and partners work together to recruit youth into your
program?
We have full involvement, work well together
and can teach others how we do it
We have involvement, but need to improve how
we work together
Not everyone is involved, we need to work
figure how to engage everyone
We struggle in this area and need to call 911
11#
12. The “Whats” and “Hows” of Recruitment
12#
• Recruitment is a
systematic process by
which programs attract
youth, parents/caretakers,
partners and wider
community to engage and
participate in your program.
• Recruitment should begin
three to four months prior to
the start of mental
toughness orientation.
13. The “What” in Recruitment – What is at the core?
• Beginning with the mindset that
everyone on your team (executive
leadership, program staff, alumni,
partners etc.) is responsible for the
success of the program
• Skills building - Preparing staff to be
recruiters – training, scenarios, obstacles
• “Future focused” planning versus “hurry
and get them in the door” planning
# 13
14. The “How” in Recruitment – What KEYS lead to
success?
• K= Keep the core message of your
YouthBuild brand clear and aligned with
program values, and speak it in unity
• E= Easy application process for youth to
apply and partners to refer potential
applicants
• Y= Yes, provide opportunities for positive
engagement early – add value to and for the
young people immediately
• S= Stick with the process and make
adjustments quickly
# 14
15. Poll Question 2
What areas of your mental toughness training need
improvement?
Incorporating YouthBuild Program
components
Teambuilding Activities/Physical Exercise
Involvement of alumni, staff and partners
Use of evaluations and closing ceremony
We are mental toughness masters
15#
16. The What’s and How’s of Mental Toughness
16#
• Mental Toughness orientation is a
comprehensive, interactive engagement process
to introduce young people to your YouthBuild
program. It involves staff, alumni, partners,
community members and youth.
• Duration of a successful mental toughness
program lasts between 1-3 weeks.
17. The “What” in Mental Toughness – What is at the
core?
• Understand the strengths and weakness
of your staff and program capacity – build
on the strengths and support weaknesses
• Experiential learning for both staff and
young people – bring staff through your
own mental toughness
• Mindset – mental toughness is preparing
your young people for active and post
programming, not just daily programming
# 17
18. The “How” in Mental Toughness – What practices
lead to success?
• Determine ahead of time the attitudes and
standards staff will hold and demonstrate with
youth – be accountable
• Incorporate the same level of engagement,
intensity, and involvement for each mental
toughness training
• Communicate clearly that mental toughness is
not a guarantee into the program--each youth
must also meet requirements in the selection
process and final interviews
• Involvement of staff, executive leadership
partners, alumni, community leaders
# 18
19. Key Points for Recruitment and Mental Toughness
• Start with the end in
mind – future focused
• Have a clear
message and
standards that
everyone adheres to
– program culture
• Involvement of
executive leadership,
program staff, alumni
and partners are
critical to success
# 19
21. Engage Internal and External Partners
What did we want to do?
– Include our partners in our recruitment
process
How did we do it?
– We solicited input from partners regarding
recruitment methods and available
resources that can be useful during
recruitment process
# 21
22. Establish YouthBuild “Go-To Sites”
What did we want to do?
– You have to go to where the youth are in
order to recruit them
How did we do it?
– We held information/recruitment sessions at
neighborhood recreation centers
– We educated local community leaders
about your program
# 22
23. Create an easy application process
What did we want to do?
– We created an easily accessible application
process for potential participants
How did we do it?
– We provided application assistance at
neighborhood recreation centers
– We worked with recreation center directors
so that they can assist with online
application completion
# 23
25. The What and How of Mental Toughness
25#
Be Intentional
• Not just another program requirement
• Make sure your decisions on timing,
length make sense
• Communicate program expectations
and outcomes clearly for YOUR
benefit as well as for YOUR
STUDENTS’ benefit
26. The What and How of Mental Toughness
Start OUR Program Culture
• Debunk the myths
• All hands on deck – staff involvement at
all levels
• Alumni presence – including graduates
with purpose and intention
• Core Values
# 26
27. The What and How of Mental Toughness
Establish Rigor
• Interview for Staff AND Prospective
Students
• Assign homework to participants
• Give a YouthBuild Policy Exam
Celebrate Success
# 27
28. Open Chat
28#
• Are you actively engaging partners in the recruitment process? How
are you getting them involved?
• How do you manage your recruitment cycles? (i.e. open enrollment,
cohort based, split cohorts)
• How do you involve your staff, youth, partners in mental toughness?
• What are the most effective ways you engage youth in recruiting?
• What specific mental toughness activities have been successful?
• How do you evaluate youth during mental toughness?
• What has been the greatest challenge with recruitment? How have
you addressed it?
• What challenges have you experienced with mental toughness?
29. Top Recommendations
# 29
1.Involve partners and solicit input
about strategy
2.Educate the community
3.Go where the youth are
4.Be intentional with establishing
your program culture
5.Establish rigor
6.Celebrate successes
30. Speakers’ Contact Information
Michelle Lee-Jones
Workforce Analyst
U.S. Department of Labor
Jones.Michelle@dol.gov
Nicole Simmons
DOL YouthBuild Coach
Simmons Consulting Group
simmonsconsutlinggrp@gmail.com
30#
Antonio McKoy
Program Manager
City of Winston Salem, Winston-Salem, NC
ANTONIOLM@cityofws.org
31. Speakers’ Contact Information
Keira Simmonds
Leadership and Mentor Coordinator
Project Youthbuild, Gainesville, FL
ksimmonds@iwionline.org
Rachel Gillis
Program Manager
Project Youthbuild, Gainesville, FL
RGillis@IWIOnline.org
31#
32. Look for upcoming Webinars in this series!
32#
Look out for an email
from
youth.build@dol.gov
featuring past archived
webinars and resources
related to finding and
keeping great staff,
engaging employers, and
other great topics!