This presentation is part of the Duda webinar https://www.youtube.com/watch?v=gY5KvKietdc

1. Local SEO Firehose
How to Strategize Your Local SEO Audit
June 7, 2022

2. Ben Fisher, Founder, Steady Demand
Google Business Profile Platinum Product Expert and veteran SEO since 1994.
Elizabeth Rule, Account Manager & Local SEO Analyst Sterling
Sky
Passionate local search engine optimizer, GBP Silver Product Expert and Local SEM
rockstar since 2015.
Steve Wiideman, SEO Consultant, Wiideman
Author SEO Strategy & Skills, providing strategic planning franchises since 2003.

3. MLSEO Methodology
There is no secret recipe to ranking within
Google Maps, but nurturing the four areas of
local SEO can culminate into higher rankings
and incremental traffic.
Listings include:
❏ Aggregators
❏ Search Engines
❏ Navigation Engines
❏ Local-Social
❏ Hyperlocal
❏ Industry Directories
Includes Local
Landing
Pages

4. Our LLP Study
● 101 Food and Dining Chains
● Website Attributes
● City Page Elements
● Location / Store Pages

5. Attributes of a High-Performing LLP

6. Attributes of a High-Performing LLP

7. Hyperlocal Content
107% Competitive advantage - content that is unique to the location

8. PageSpeed & Content Delivery
8.5s
Average Download Time
of Local Landing Pages

9. Study Breakdown - Full Study & Infographic: wiideman.com/location-pages-for-seo

10. Study Breakdown - Full Study & Infographic: wiideman.com/location-pages-for-seo

11. Honey Hive Farms

12. Honey Hive Farms

13. Honey Hive Farms

14. Honey Hive Farms

15. Your LLP Priority Checklist
Anatomy of a Great Landing Page
1. Loads Lightening Fast
2. Offers Native reviews as social proof
3. Maximizes structured markup for Rich Snippets
4. Is descriptive and offers unique content
5. Prioritizes directions and maps
6. Uses barcoded coupons for attribution
7. Is constantly evolving and improving

16. Q&A