This presentation series covers the most frequently asked questions about Crowdfunding. This one looks at the difference between an ‘all or nothing‘ campaign vs a ‘flexible‘ campaign.

1. FAQ
CrowdFunding
What is
‘all or nothing’
vs
‘flexible’ CrowdFunding?

2. There are two main approaches you
need to be aware of when
raising funds on
CrowdFunding websites

3. ‘All or Nothing’ means
that if you do not reach your funding
target you do not get any of the funds
that your supporters have pledged
towards your project

4. ‘Flexible’ funding means
that if you do not reach your funding
target you still get all the money
that your supporters have pledged
towards your campaign

5. Each type of funding has its own
benefits and drawbacks
Lets have a look at some of the
issues

6. Your supporters will be more willing to
support an ‘All or Nothing’ campaign
This generally means you have set a
more realistic funding target and that
fully funded projects have a greater
chance of success

7. If your project does not receive the
full amount you asked for
your supporters will wonder if you are
able to complete the project with
only a portion of the funding

8. It is easier to get support if you have an
‘All or nothing’
campaign because your supporters
will not be charged if you do not reach
your funding target

9. On the other hand if you decide to go
for a ‘flexible’ campaign
your supporters are normally
charged immediately
when they make a pledge

10. In most cases CrowdFunding
websites that offer ‘Flexible’ funding
will charge you a higher admin fee if
you do not reach your
funding target

11. You need to be aware that your choice
will have an impact on the success of
your project

12. You therefore need to carefully
consider which type of
funding approach you are going to
use for your CrowdFunding campaign

13. For more tips on running a
successful CrowdFunding campaign
download a free copy of our online
interactive magazine
from the
Apple App or Google Play
store

14. There are many more
resources available to support
your CrowdFunding efforts at
CrowdFundingFocus.com

15. CrowdFunding
FOCUS