2. “What do film companies
have to think of when
targeting local and global
audiences?”
3. Local audiences
This is a screen shot from the hobbit trailer released in
America. As we can see, peter Jacksons name can
be seen multiple times emphasizing his importance.
This should attract local audiences as he is a big
Hollywood produce/director.
4. Global audiences
• This is the UK poster which was produced to market
The Hobbit. As we can see, the British actor Martin
Freeman features on the poster, appealing to British
audiences.
• Here is the Japanese poster used to market the
hobbit. As we can see, it has been adapted to fit
the Japanese language, therefore enabling them
to read the poster.
