This document introduces Anna, who has worked in communications and marketing for 12 years. She runs a website called Communicate [your] Skills and writes for other sites like steamfeed.com and socialmediatoday.com. Anna believes in transparency, honesty, and using stories and humor to engage audiences. Her goal is to build a bridge between communicators, marketers, and message receivers.

1. I'll tell you a story.
(It happens to be about me).

2. This is me.
My name is Anna

3. I have worked in most
areas of comms and
marketing for 12 years.

4. (Because I can't get enough of
communication!)
I have a website too.

5. Check out Communicate
[your] Skills if you're
interested.
(I've pointed annarydne.com at the
same page for those who think my
name is easier to remember.)

6. People online have been
very kind to me.

7. It made my day!
One person tweeted
that my blog was the best
comms/marketing site he'd
seen in a while.

8. steamfeed.com is one of them. I write
for them twice a month.
socialmediatoday.com is another.
I've had the privilege to
guest post and contribute
on several other sites.

9. That's nice! (I will pin it to my virtual
wall so I can go back and smile at it
when I'm old).
The other day I got a
message from Kred telling
me I was in their top 1 % of
online in luencers.

10. I preach

11. ...a genuine voice

12. ...transparency in
communication

13. ...the power of
emotions

14. I believe in

15. honesty

16. I tell things like they are.

17. I prefer the truth.

18. un-wrapped

19. I'm proudto say...

20. I keep my promises.

21. Always deliver.

22. And don't stab anyone in
the back.

23. My mission is

24. to build a
bridge
between

25. comms pros

26. marketers

27. and
receivers
of the
message.

28. They may be

29. customers

30. employees

31. the public

32. I do not only think as a
communications
professional.

33. I think as one in the
audience as well.

34. Because that's
what we all are.

35. We are exposed to 5,000
messages every day.

36. Only the most relevant
survive.

37. Sometimes I tell a story to
make my point.

38. Because stories make
people care.

39. Sometimes I use a bit of
humor to connect.
It can be a bit dry.

40. Like when
I use
Henry VIII
as a symbol
for down-
sizing...

41. ...or pick a
photo of
Martha to
visualize
someone
who just need
a bit of DNA to
whip up a white
horse in the
garage.

42. I treat
communication
as entertainment.

43. (The same principle
applies both in
private and public
life).
If it isn't funny, people
switch channel.

44. That's the truth.

45. Boredom
kills.

46. I fight it every day.

47. Wanna join me?
communicateskills.com - anna@communicateskills.com
@CoSkills on Twitter and SlideShare
linkedin.com/in/annarydne