Hi 👋, I’m ANN HANDLEY.
Chief Content Officer, MarketingProfs.
Tina Fey Superfan.
Usually hungry.

SLAY THE IGNOSAURUS;
CHANGE YOUR LIFE.

IGNOSAURUS

Latin: “IGNORAMUS-STATUS-QUO”

IGNOSAURUS
Unfocused stare

43% OF US SAY THAT OUR DAY IS
RULED BY WHAT WE FIND IN OUR
INBOX EACH MORNING.
—“Marketing Happiness Report,” MarketingProfs
(2018/TODAY!)

IGNOSAURUS
Unfocused stare
Clutching to
status quo

90% OF MARKETERS CONSIDER
THEMSELVES UNDER-SKILLED
IN DIGITAL MARKETING.
—Grovo research (2016)

HALF OF US WORRY WE DON’T
KNOW AS MUCH AS OUR
PEERS.
—That New MarketingProfs Study Again
(2018)

IGNOSAURUS
Unfocused stare
Clutching to
status quo
Impervious hide

Where does it live?
Order taker
Lacks curiosity
Apathetic

HOW DO WE
SLAY THIS
BEAST?

KNOWLEDGE-PEGASUS

Latin: “KNOWLEDGE-PEGA-
SUCCESS”

WHY?

IGNORANCE IS THE
PATH TO EXTINCTION.

ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?

ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?

IF YOU WORK FOR A
COMPANY THAT DOESN’T
INVEST IN ITS EMPLOYEES…
QUIT.(And work with one that does.)

SATISFIED EMPLOYEES HAVE THE
TOOLS, TRAINING, RESOURCES TO
DO THEIR JOBS WELL.
ENGAGED EMPLOYEES LEARN AND
GROW EVERY DAY.
—Bain & Company

#LEARNINGCHANGESLIVES

• Keynotes/breakouts.
• MarketingProfs booth.
• New Happiness research.
• …and in YOU, too?
#LEARNINGCHANGESLIVES

HOW WILL YOU
EARN YOUR WINGS?

• Go to one session that scares you.
• Feed your curiosity.
• Make one new friend.
• Do 1 kind thing for a stranger.
#EARNYOURWINGS @ #MPB2B

KNOWLEDGE-PEGASUS

A WHOLE FLOCK OF
KNOWLEDGE-PEGASI

THANK
YOU.
LOVE YOU.
www.marketingprofs.com