Running an Adwords Campaign Successfully depends lot about how you manage ROI, as there are many deciding factors for CPC, you may end up paying more & ranking low for same keyword whereas your competitor may pay less & rank high. Here are Some Important Tips to Run Low Budget Adwords Campaign Successfully, You can also take professional help from SeoEaze - https://www.seoeaze.com/ppc_management_service . SeoEaze help their clients to run their PPC Campaign Successfully with their team of PPC Experts.

1. 1
How to Run Low Budget Adwords
Campaign Successfully
Source: http://www.gadgets-weblog.com/seo/tips
by
twitter.com/seoeaze

2. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Internet marketers choose different ways of
advertisements to promote their websites.
There are 2 ways to boost traffic to a website:
Pay per click or PPC and SEO or Search Engine
Optimization.
Google Adwords is the most popular PPC advertising
method chosen by millions of online marketers.
2

3. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Creating a good Google Ad Campaign is not easy for a
beginner because you are not sure how much money
is required for the advertisement to get good amount
of traffic that converts.
For small and medium business, this is definitely a
daunting task. You could be spending hundreds of
dollars and still not see any conversions you had
expected.
3

4. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Google Adwords is incredibly popular because of the
advertising cost. By spending less, you can reach more
customers and grow your business. Actually, spending
more money does not always make ad campaign
better. You have to create a campaign that suits your
business and fits your budget.
To make a better campaign, you have to understand
how to manage it well and optimize it better.
4

5. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
1. Setting a Goal or Objective:
One of the main reasons people end up spending
more than they should on Google Adwords is because
they are unaware of their business objectives.
So what is the goal of your campaign?
5

6. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
If you are able to answer all these, then you have a
great chance of creating a great campaign.
Furthermore, selecting right keywords and target
audiences will allow you to make maximum use your
tight budget.
6
WHO ARE THE TARGET AUDIENCE?
ARE YOU SELLING PRODUCTS
OR
JUST PUTTING INFORMATION ON YOUR WEBSITE?

7. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
2. Quality Score Affects PPC:
Many inexperienced advertisers have less or no idea on the
quality of keywords they choose. Actually, there are two
ways to judge the keywords and there is scoring system
assigned by Google
1. Low Quality Score Keyword
2. High Quality Score Keyword.
These scores can influence your ad positioning and may
lower your cost.
Ad Position = CPC Bid*Quality Score 7

8. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
High Quality Scores keyword means you have to pay less for
the keyword but you will receive more exposure.
8
Source: http://www.tenscores.com/quality

9. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
What is a Quality Score?
Quality Score for keywords is a grading system assigned by
Google. Quality Score depends on many different metrics
such as Keyword/Search Relevance, CTR (Click-Through
Rate), Ad Relevance, Landing Page Quality/Relevance, and
Ad Account Performance.
It is not easy to tell how much weigh each metric has that
determines the scores. Some test results show that the
metric CTR or Click-Through Rate plays an important role in
the Quality Score Algorithm.
9

10. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
10
Source: https://www.truconversion.com/blog/

11. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Where Do You Check Quality Scores In Adwords
Dashboard?
By Default, this information is hidden in your Adwords
Account. You have to bring it up by clicking the ‘Keywords”
Tab, then Click “Columns” and then Click “Customize
Columns”. A Section will open up and then choose
“Attributes”. You will see the Quality Score row, Click “Add”
and the Click “Apply” to save.
11

12. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
3. Adding Negative Keywords:
One of the most important roles in PPC campaign is
choosing right and relevant keywords. Experienced
online marketers select keywords they think their
potential customer are likely to use when searching in
Google. On the other side, they also make a long list
of keywords that they want to avoid at all cost.
12

13. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
A Negative keyword is the type of a keyword that you put in
you Ad Campaign plan in order to stop your ad from being
shown when someone searches with that specific term in
Google. Some keywords look similar but are completely
irrelevant to your website.
How do you deal with visitors who come to your website via
those irrelevant keywords? You just add negative keywords.
13

14. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
14
Source: http://www.wordstream.com/images/adwords

15. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Though finding negative keywords can be very time
consuming, you have to do this if you want to save
some money and stop irrelevant visitors.
There are 2 types of negative keywords:
Proactive Negative keywords
Reactive Negative Keywords
15

16. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
1. Proactive negative keywords: You have a website that deals
with Samsung Laptops only and say you have a keyword “Buy
Latest Samsung Laptop”. If you start getting tons of visitors
from a search query “Buy New Samsung Galaxy “, you are in
trouble. You have no use of that traffic no matter how big in
volume they are. They are not going to buy anything.
2. Reactive negative keywords: From the same example above,
if you get visitors using search query “Samsung Laptop Repair
Service”, your website will be a waste of time for them. 16

17. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
You put Negative keywords in your PPC campaign, so you can
stop unwanted visitors by not showing them your ads in Google
for those search terms.
Ultimately, you will save money, get ideal visitors and improve
Click-Through-Rate (CTR)
17

18. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
4. Long Tailed Key Phrase And Low
Performing Keywords:
Long Tailed Keywords by nature is less expensive because not
everybody use them more often. That is why they are also less
competitive and have less search volume. Nevertheless, they
are cheap and are perfect for marketers working under low
budget. Use Google Keyword Planner to find long tail keyword
variations.
18

19. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
The conversion rate for long tail keyword is not that high. It
depends upon the product or information, however. Some
visitors are very serious about finding information, so they
use long tail keywords to find their favorite products or
information. On that case, the conversion rate is very high.
19

20. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
5. Choosing Location:
There is a feature in Adwords that allows you to put specific
locations where you ads are going to show up in Google.
There is no need to add all locations if your business is
limited to only one location. This depends on the type of
your business. If you are into a global business, you can go
for city-targeted audience or go for country-targeted
audience. The expenses will increase with the rise of target
audience. 20

21. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
You can cut your PPC advertising expenses by narrowing down the
location. When you are on a low budget, you have to work with
every possible idea to save money.
21
Source: https://cdn.searchenginejournal.com/wp-c 1

22. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
6. Adjust Your Google Adwords
Setting
New users often get confused while fiddling around the
settings for the first time. Being unaware of what setting
works best will prompt inexperienced advertisers to spend
more than anticipated. Here are some settings that you need
to check before starting out. 22

23. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Choose Search Network Option. Other options may let you
spend your money very quickly.
23
Source: http://searchengineland.com

24. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
For novice users, choose “All Features” option is good idea
because then you will have other options to choose.
24
Source: http://searchengineland.com

25. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Some new users do not see this option. So if you want to see
all the options for the location, click to expand “Location
Options (Advanced)” and see various options.
25
Source: http://searchengineland.com

26. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
This is another option that new users usually don’t see.
Click and Expand “Ad Delivery: Ad Rotation” to see more
options.
So if you want to see all the options for the location, click to
expand “Location Options (Advanced)” and see various
options. By selecting your desired option can help you get
better results and save money from spending on undesired
location 26

27. HOW TO RUN LOW BUDGET ADWORDS CAMPAIGN
SUCCESSFULLY
Final Tip
Success comes with time and depends on the
competition and the type of your business. Working
on budget is not easy. With these tips, you can save
money and make wise investment in PPC campaign.
27
If you Need professional service, SeoEaze can help you run your PPC Campaign
for better ROI.