Presentation abut Linux, how it is a cult brand and how it helps us in daily life. Fashion Communication.

1. LINUX
A CULT BRAND
Ankan Pratik Roy
Fashion Communication

2. • According to the definition of ‘Cult Brand’ in
Wikipedia:
– A Cult brand is a symbol-intensive
brand usually tied to a single customer
segment or a specific product category.
– Cult brands deliver social benefits
creating a sense of belonging between
people who share the same culture and
passions.
WHAT IS
A
CULT
BRAND?

3. About: LINUX
• Linux is an Operating System that
is free, both in terms of cost and
code, to develop a software as the
way the developer wants it to be.
• In 1991, Linus Torvalds, a twenty-
one-year-old college student, set
out to change this picture and
develop a “cheap alternative” to
Microsoft’s Windows.

4. HOW LINUX IS A CULT BRAND?
• Today, Linux has millions of users around the
world, and Torvalds is treated as a near-religious
figure responsible for freeing a nation of engineers
from their chains to sub-par operating systems.
• Being Open Source, even a 10 year old could
contribute, knowing people will judge them by the
quality of their work and their ideas, and not by
their age, job title, background, or work
experience.

5. • The freedom to run the program, for any
purpose
• The freedom to study how the program
works, and adapt it to your needs
• The freedom to redistribute copies of the
software
• The freedom to improve the program,
and release your improvements to the
public.
• And best of all, it’s totally free!
WHY
LINUX?

6. Where will you find Linux?
• Mobile Phones
• Set-top Boxes
• Routers and Switches
• Audio Engineering
• Desktops , Laptops, GPS
Navigation Systems and many
more…
DO YOU KNOW?
Android, the world’s most favourite
smart-phone OS, runs on Linux!
Google just brought it to
mainstream.

7. • No driver installation required
• No illegal software's when you get it all for
free
• Enjoy free and unlimited support
• Forget about viruses, no anti-virus required
too.
• It’s fast, even older PC’s perform better!
• Even runs most Windows based software's.
HOW
LINUX
IS
DIFFERENT?

8. • 90% of the world’s most powerful
supercomputers are using GNU/Linux. All
top ten of supercomputers use Linux.
• Oscar-winning visual effects of the
‘Titanic’ by James Cameron came from
machines with Linux and ’Avatar’ was the
last movie completely developed in 3D
Applications on Linux platform using Foss
(Free and Open Source) Software.
• About 4500 lines of codes are added
and 1500 lines of code are changed
everyday.
• As of January 2014, Linux has
a 1.76% market share within desktops
SOME
FACTS
TO KNOW!

9. THANK YOU