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2
Executive	Summary	..................................................................................	4	
Situation	Analysis	......................................................................................	5	
Problem	Statement	...................................................................................	6	
Internal	and	External	Factors	..............................................................	7	
S.W.O.T.	..........................................................................................................	10	
Publics	............................................................................................................	11	
Research	........................................................................................................	12	
Planning	.........................................................................................................	19	
Implementation	..........................................................................................	21	
Budget	.............................................................................................................	32	
Evaluation	......................................................................................................	34	
Table of Contents
3
A	–	Transcripts	...........................................................................................	37	
B	–	Interview	Guide	..................................................................................	81	
C	–	Oral	Survey	...........................................................................................	83	
D	–	Email	Lists	............................................................................................	85	
E	–	Email	Templates	................................................................................	91	
F	–	Thank	You	Design	Template	.........................................................	94	
G	–	Reservation	Request	Form.............................................................	95	
H	–	Updated	Social	Media	Posts	..........................................................	96	
I	–	Buzzfeed	Quizzes	.................................................................................	97	
J	–	Marketing	Samples	..............................................................................	98	
K	–	Time	Card	.............................................................................................	100	
L	–	Meeting	Minutes	.................................................................................	101	
Appendix
4
Arts	Alive	SDSU	is	a	president’s	initiative	that	provides	opportunities	for	students,	
faculty,	and	staff	to	engage	in	transformational	arts	interactions	on	a	day-to-
day	basis.	This	is	part	of	an	arts-rich,	robust	educational	community	on	the	campus	of	
San	Diego	State	University.	After	a	soft	program	launch	in	spring	of	2014,	Arts	Alive	
SDSU	began	to	work	toward	their	goals	to	broaden	awareness	of	arts	events	and	
opportunities	at	SDSU,	increase	attendance	at	SDSU	arts	events,	expand	
academically	informed	art-making	opportunities	at	SDSU,	and	integrate	arts	
events	and	arts	practices	into	curriculum	at	SDSU.	They	offer	many	kinds	of	arts	
events	categorized	into	three	different	categories;	Signature	events,	Supported	events	
and	pop-up	events.	
	
Signature	events	are	the	highest	quality	arts	events	SDSU	has	to	offer.	These	events	are	
academically	informed	and	fully	produced	to	showcase	SDSU’s	broad	range	of	artistic	
talent.	Supported	events	are	curriculum	based,	public	presentations	and	performances	
from	various	art	disciplines,	faculty-guided	student	organizations	as	well	as	work	
created	in	classes.	Pop-up	events	are	designed	to	meet	the	goals	of	Arts	Alive	SDSU	by	
promoting	and	highlighting	signature	and	supported	events.	Pop-ups	bring	the	arts	
outside	of	traditional	venues	to	the	center	of	student	activity,	whether	at	the	library,	
the	student	union	or	the	farmers	market.	These	events	are	designed	to	develop	
audience	awareness	and	attendance	at	signature	events.	What	we	are	proposing	is	a	
series	of	events	and	marketing	strategies	to	help	SDSU	students	become	aware	
of	what	Arts	Alive	is	and	have	them	participate	in	the	process.	Canvas	and	Coffee,	
The	Basketball	Event	and	our	Drone	project	are	all	events	and	projects	that	will	
increase	awareness	and	involvement	in	Arts	Alive’s	mission.		
	
Executive Summary
5
Arts	Alive	SDSU	is	an	organization	dedicated	to	promoting	art	and	creating	a	
transformational	artistic	experience	for	students	on	the	San	Diego	State	
University	campus.	SDSU	President	Elliot	Hirshman	began	Arts	Alive	SDSU	as	an	
initiative	to	support	student	artists	as	well	as	ignite	the	creativity	in	everyone	on	
campus,	regardless	of	their	affiliations	or	disciplines.			
	
Officially	the	goals	of	Arts	Alive	SDSU	are:	
• To	broaden	awareness	of	arts	events	and	opportunities	at	SDSU	
• To	increase	attendance	at	SDSU	arts	events	
• To	expand	academically	informed	art-making	opportunities	at	SDSU	
• To	integrate	arts	events	and	arts	practices	into	curriculum	at	SDSU	
After	a	“soft	launch”	in	the	2013-2014	academic	school	year,	Arts	Alive	SDSU	officially	
began	in	fall	of	2014.	They	created	pop-up	events	as	a	way	to	both	promote	signature	
art	events	and	engage	with	students	in	a	nontraditional	setting	on	campus.	These	
events	have	included	jewelry-making,	spontaneous	concerts	and	customized	poetry.	
Pop-up	events	have	been	the	foundation	for	the	organization	and	have	created	the	
highest	visibility	thus	far	for	Arts	Alive	SDSU.		
	
Arts	Alive	SDSU	currently	has	an	Instagram	with	860	followers,	a	Facebook	with	921	
likes	and	a	Twitter	following	of	895.	In	the	past	year,	the	organization	has	designed	
unique	benches	in	various	areas	on	campus	to	evoke	thought	and	imagination.	In	fall	
2015,	Arts	Alive	SDSU	created	a	new	mural	for	SDSU’S	Love	Library	to	enhance	the	
presence	of	art	on	campus.		
	
	
Situation Analysis
6
During	the	academic	school	year,	Arts	Alive	SDSU	is	falling	short	in	creating	a	
transformational	experience	for	SDSU	students	and	faculty	of	all	disciplines.	Their	goal	
to	create	an	art-filled	experience	for	all	students	is	not	being	reached	when	the	
organization	only	focuses	on	art-related	majors.	The	inability	of	the	art	organization	to	
effectively	create	awareness	and	interest	about	the	organization	itself,	as	well	as	their	
sponsored	events,	results	in	a	failure	to	fulfill	their	mission	to	facilitate	a	life-changing	
experience	for	students	and	faculty	on	the	SDSU	campus.	In	order	for	Arts	Alive	SDSU	
to	successfully	incorporate	art	into	the	class	curriculum	as	well	as	impact	the	students,	
they	must	explore	all	majors	and	all	types	of	people.	Not	just	the	ones	affiliated	with	or	
comfortable	with	art.	Becoming	more	aware	of	the	student	body	can	also	
provide	more	diversity	and	creativity	to	the	programming	of	Arts	Alive	
SDSU.		
	
Problem Statement
7
Internal Factors:
Arts	Alive	SDSU	has	vast	resources	readily	available	to	create	an	overwhelming	art	
presence	on	SDSU’s	campus.	With	access	to	a	large	budget,	facility	and	equipment	
resources,	faculty	and	leadership	support	and	diverse	art	students,	the	organization	
should	be	able	to	fulfill	their	goals	to	create	transformational	art	experiences.			
	
While	Arts	Alive	SDSU	has	attempted	to	create	a	transformational	art	experience	on	
campus,	some	aspects	of	the	organization	still	fall	short	of	its	goal	to	successfully	
promote	the	arts.	While	this	is	only	the	second	academic	year	that	the	initiative	has	
been	in	place,	there	is	already	room	for	improvement.	
	
Arts	Alive	SDSU	has	made	it	a	priority	to	promote	art	on	campus,	but	has	failed	to	
promote	the	organization	itself.	In	the	research	conducted,	results	showed	that	
although	many	students	are	aware	of	Arts	Alive	SDSU	itself	as	an	organization	on	
campus,	they	are	not	aware	of	what	the	purpose	or	mission	of	the	organization	is.	Arts	
Alive	SDSU	is	currently	facing	the	struggle	of	targeting	its	aware	publics	and	
transforming	them	into	an	active	public.	The	organization	not	only	finds	difficulty	in	
creating	in	active	public,	but	they	also	struggle	in	their	attempt	to	promote	the	arts	to	
non-art	majors.	Students	that	do	not	focus	their	education	on	the	arts,	but	rather	
business	or	kinesiology,	tend	to	be	more	latent	or	unaware	than	their	art	major	
counterparts.	Arts	Alive	SDSU	is	not	successfully	targeting	non-art	majors	and	is	failing	
in	aiming	their	messaging	at	this	public.	
	
In	addition	to	its	struggle	with	its	aware	public,	Arts	Alive	SDSU	has	a	lack	of	online	
and	social	media	presence	that	hinders	its	possibility	for	enhancing	student	support	
and	involvement.	With	the	growing	evolvement	of	social	media,	a	strong	presence	on	
multiple	platforms	is	essential	to	creating	awareness	and	involvement,	especially	
when	targeting	college-aged	students.	
Internal and External Factors
8
Internal Factors Continued:
Arts	Alive	SDSU	strictly	promotes	the	already	prepared	programming	for	the	art	
schools	on	SDSU’s	campus.	The	organization	itself	does	not	create	any	material	or	
programming	aimed	at	different	audiences.	The	lack	of	self-produced	material	and	
dependence	on	art	major	programming	undercuts	the	purpose	to	create	a	
transformational	art	experience	for	all	students	on	campus.	
	
	
	
External Factors:
While	the	opportunities	and	diversity	at	San	Diego	State	University	is	favorable,	the	
vast	student	population	and	multitude	of	interests	has	created	difficulty	in	successfully	
targeting	students	that	are	not	already	involved	in	the	arts.	San	Diego	State	is	a	
commuter	campus	with	85	percent	of	students	living	off-campus.	With	the	majority	of	
SDSU	students	not	living	on	campus,	Arts	Alive	SDSU	faces	the	larger	complication	of	
targeting	an	audience	that	spends	the	majority	of	their	time	away	from	the	main	
campus.	Although	Arts	Alive	SDSU	has	placed	many	art	students	on-campus	art	in	
main	locations,	this	in	itself	is	not	enough	to	create	a	transformational	art	experience	
for	all	students	on	campus.	The	organization	must	attempt	to	find	new	ways	to	draw	
students	onto	campus	or	deter	them	from	leaving	after	their	daily	classes	have	ended.	
Arts	Alive	SDSU	must	find	new	and	interesting	ways	to	promote	the	arts	that	would	
make	students	want	to	come	to	campus	or	would	want	to	make	them	stay	longer.	
Creating	art	programs	and	classes	aimed	at	commuter	students	would	increase	the	
success	of	the	organization	as	a	whole	in	attaining	their	goal	of	making	art	for	
everyone.	
		
Internal and External Factors
9
External Factors Continued:
The	lack	of	staff	that	is	directly	involved	and	dedicated	to	Arts	Alive	SDSU	threatens	
the	organization’s	ability	to	find	new	ways	to	target	their	audience	and	create	art	
experiences	for	those	with	no	innate	interest	for	the	arts.		
	
With	the	ample	amounts	of	students	at	San	Diego	State,	the	organization	should	work	
to	find	more	volunteers	that	can	enhance	the	quantity	and	quality	of	their	promotional	
strategies.	Increasing	staff	and	volunteers	for	Arts	Alive	SDSU	would	result	in	more	
resources	to	survey	and	gather	information	on	the	effectiveness	of	their	mission	as	
well	as	allow	them	to	enhance	their	social	media	presence.	Although	San	Diego	State	
has	not	provided	an	adequate	amount	of	staff	dedicated	to	Arts	Alive	SDSU,	the	
organization	should	find	volunteers	or	students	willing	to	work	part-time	to	promote	
the	organization	itself,	as	well	as	the	art	programming	created	by	the	art	schools	on	
campus.	
	
	
Internal and External Factors
10
	
	
S.W.O.T.
Strengths	
• Innovative	Ideas	
• Diverse	art	possibilities	
• Faculty	support	
• Great	ginancial	resources	
• Vast	facility	and	equipment	resources	
Weaknesses	
• Lack	of	online	presence	
• Lack	of	student	support	and	awareness	
• Limited	student	involvement	
• Lack	of	self-produced	material	and	programming	
Opportunities	
• Greater	funding	
• Efgicient	social	media	use	to	promote	the	program	and	
growth	through	social	media	
• Valuable	relationships	with	SDSU	faculty	and	leadership	
Threats	
• Lack	of	resources	to	survey	audience	and	gather	valuable	
information	
• Limited	social	media	presence	to	reach	target	audience	
• Lack	of	staff
11
Latent:
A	majority	of	the	San	Diego	State	student	body	is	not	aware	of	the	Arts	Alive	
organization	and	what	they	do	around	campus,	therefore	a	majority	of	San	Diego	
State’s	student	and	faculty,	as	well	as	the	greater	San	Diego	area,	would	fall	under	the	
latent	category.	
	
Aware:
The	aware	publics	include	those	aware	of	the	existence	of	Arts	Alive	SDSU	as	an	
organization,	but	do	not	made	an	effort	to	engage	with	the	organization	out	of	
indifference,	disinterest	or	lack	of	knowledge	about	the	organization.	This	lack	of	
engagement	can	be	due	to	many	factors,	including	the	public’s	perceived	idea	of	art;	
the	fear	of	not	excelling	at	art;	and	a	basic	lack	of	knowledge	of	the	purpose	of	Arts	
Alive	as	an	organization.	
Those	falling	under	the	aware	category	could	be	uninterested	in	the	conventional	idea	
of	art.	To	combat	the	misconceptions	students	may	have,	Arts	Alive	can	feature	pop-up	
events	highlighting	the	various	types	of	art	forms	and	promoting	the	idea	that	art	is	
individualistic.	A	transformational	experience	will	occur	for	students	at	different	
events,	depending	on	their	personal	artistic	preferences.	
	
Active:
The	portion	of	the	San	Diego	State	population	that	shows	interest	and	directly	involves	
themselves	in	Arts	Alive	activities	is	relatively	small	in	comparison	to	the	other	
publics,	but	it	is	steadily	growing	as	awareness	increases.	Many	of	those	that	actively	
participate	in	Arts	Alive	events	tend	to	be	art	majors	in	the	College	of	Professional	
Studies	and	Fine	Arts.	According	to	pre-campaign	survey	results,	in	the	week	tested,	
PSFA	students	interacted	with	art	six	times	more	than	students	in	the	College	of	
Business	and	four	times	more	than	students	in	the	College	of	Engineering.		
Publics
12
13
We	conducted	both	quantitative	and	qualitative	formative	research	to	better	
understand	how	our	target	publics,	SDSU	students,	interact	with	Arts	Alive	SDSU.	The	
quantitative	research	surveyed	students	across	various	disciplines	on	campus	to	
gauge	their	knowledge,	attitude	and	behavior	in	regards	to	Arts	Alive	SDSU	and	art	
in	general.	The	qualitative	research	consisted	of	eight	individual	interviews	with	
students	from	all	of	the	academic	colleges	on	campus,	excluding	the	College	of	
Professional	Studies	and	Fine	Arts.		
	
Quantitative Research
Method:	Oral	survey	by	using	convenience	sampling	
Target	sample:	Students	at	SDSU	
Findings:		
DEMOGRAPHICS
• 505	respondents	total.	
• 52	percent	female	and	48	percent	male.	
• 4	percent	College	of	Education,	6	percent	from	College	of	Health	and	Human	
Services,	11	percent	College	of	Sciences,	13	percent	from	College	of	
Engineering,	14	percent	from	Arts	and	Letters,	18	percent	from	College	of	
Professional	Studies	and	Fine	Arts	and	28	percent	from	College	of	Business.	
KNOWLEDGE
A	5-item,	5-point	Likert	scale	was	used	to	measure	knowledge	of	Arts	Alive	SDSU.	
Knowledge	items	were	summed	into	a	reliable	(alpha	=	XX)	index	and	averaged.	
	 Results:	
• 54	percent	of	students	surveyed	have	heard	of	Arts	Alive	SDSU.	
• Combined	knowledge	average	of	all	students	surveyed	was	2.39	out	of	5.	
Research
14
• Individual	knowledge	items	ranged	from	2.26	to	2.61.	
• PSFA	students	have	0.7	out	of	5	points	greater	knowledge	of	Arts	Alive	SDSU	
than	Business	students,	and	0.8	out	5	points	greater	knowledge	than	both	
Health	and	Human	Services	and	Science	students.		
• Arts	and	Letters	students	have	0.3	out	of	5	points	greater	knowledge	than	
Engineering	students.	
• PSFA	students	have	more	knowledge	of	Arts	Alive	SDSU	than	nearly	every	
other	college	on	campus.	
• All	findings	listed	were	statistically	significant.	
ATTITUDE
Attitude	was	measured	in	two	ways:	attitude	toward	art	as	a	whole	and	attitude	
toward	Arts	Alive	SDSU.	
	 Results:	
• Attitude	toward	art	was	low	at	2.80	out	of	5	points.	
• Attitude	toward	Arts	Alive	SDSU	was	neutral	at	3.67	out	of	5	points.	
• Arts	and	Letters	students	have	0.5	out	of	5	points	greater	attitude	toward	art	
than	Business	students.	PSFA	students	have	0.7	out	of	5	points	greater	attitude	
than	Business	students.	
• Arts	and	Letters	students	have	0.5	out	of	5	points	greater	attitude	toward	art	
than	Science	students.	
• PSFA	students	have	0.5	out	of	5	points	greater	attitude	toward	art	than	
Engineering	students	and	0.6	out	of	5	points	greater	than	Health	and	Human	
Services	students.		
• Attitude	toward	Arts	Alive	SDSU	was	0.4	out	of	5	points	greater	among	Arts	
and	Letters	students	than	Business	students	and	0.5	greater	than	Engineering	
students.		
• PSFA	students	have	0.6	out	of	5	points	greater	attitude	toward	Arts	Alive	SDSU	
than	Business	students	and	0.7	greater	than	Engineering	students.		
Research
15
• A	regression	equation	found	that	attitude	toward	art	in	general	could	be	
predicted	by	knowledge	of	Arts	Alive	SDSU	and	positive	attitude	toward	the	
organization.		
• All	findings	listed	were	statistically	significant.	
BEHAVIOR
Behavior	was	measured	by	using	a	“yes”	or	“no”	scale	in	regards	to	actions	one	took	
involving	Arts	Alive	SDSU	events.	
	 Results:	
• 77	percent	of	students	reported	using	the	benches	created	by	Arts	Alive	SDSU.	
• 45	percent	of	students	saw	the	mural	sponsored	by	Arts	Alive	SDSU	at	Love	
Library.		
• 36	percent	of	students	went	to	the	“jewelry	making”	Arts	Alive	SDSU	pop-up	
event	at	the	farmers	market.	
• 17	percent	of	students	attended	a	pop-up	concert	hosted	by	Arts	Alive	SDSU.	
• 10	percent	of	students	have	been	to	the	SDSU	art	gallery	in	downtown	San	
Diego.	
• PSFA	students	interacted	with	art	six	times	more	than	Business	students	in	the	
week	before	they	were	surveyed.	PSFA	students	interacted	with	art	four	times	
more	than	Engineering	students	in	the	same	time	frame.	
What	this	tells	us:	
• PSFA	students	are	typically	more	knowledgeable	about	Arts	Alive	SDSU,	have	a	
better	attitude	toward	both	art	and	Arts	Alive	SDSU	and	interact	with	art	more	
often	than	students	in	any	other	college	at	SDSU.	
• Students	are	more	likely	to	engage	with	art	that	is	accessible	and	noticeable	
on	campus,	such	as	the	benches	and	mural.	
• Many	students	appreciate	the	work	that	Arts	Alive	SDSU	does,	but	do	not	have	
a	positive	attitude	toward	art	in	general.	
Research
16
Qualitative Research
Method: One-on-one	interviews	with	eight	students.	
Sample: One	student	from	the	College	of	Health	and	Human	Services,	one	student	
from	the	College	of	Arts	and	Letters,	one	student	from	the	College	of	Sciences,	one	
student	from	the	College	of	Education,	two	students	from	the	College	of	Engineering	
and	two	students	from	the	College	of	Business.	
Findings:	
		
	COLLEGE	OF	ARTS	AND	LETTERS:	TAKEAWAYS	
• Student	enjoys	art,	but	does	not	see	it	as	something	that	can	be	easily	combined	
with	his	international	business	major.	
• Claims	he	wants	to	get	involved	with	Arts	Alive	SDSU,	specifically	to	see	work	
that	art	students	have	created,	but	does	not	feel	there	is	enough	
communication	on	how	to	go	about	doing	so.		
COLLEGE	OF	BUSINESS:	INTERVIEW	ONE	TAKEAWAYS	
• Student	likes	that	Arts	Alive	SDSU	and	art	in	general	allows	for	a	break	from	
studies	while	on	campus.	
• Does	not	feel	that	he	has	enough	time	or	have	an	understanding	of	art	
opportunities	on	campus;	believes	more	Arts	Alive	SDSU	visibility	via	social	
media	would	be	effective.	
COLLEGE	OF	BUSINESS:	INTERVIEW	TWO	TAKEAWAYS	
• Student	does	not	feel	that	between	work	and	school	she	has	enough	time	to	
effectively	interact	with	most	activities	on	campus,	including	campus	art.	
• Believes	Arts	Alive	SDSU	should	widen	their	approach	to	engaging	other	
types	of	students	on	campus	so	they	know	what	opportunities	are	available.		
Research
17
COLLEGE	OF	EDUCATION:	TAKEAWAYS	
• Student	sees	the	diverse	and	interactive	student	body	at	SDSU	as	art.	
• Would	go	to	Arts	Alive	SDSU	events	if	she	knew	about	them	and	had	the	time;	
and	believes	Arts	Alive	SDSU	could	have	more	creative	promotional	tactics.	
• Wants	to	see	more	community	oriented	and	hands-on	art	events	on	campus.	
COLLEGE	OF	ENGINEERING:	INTERVIEW	ONE	TAKEAWAYS		
• Student	sees	knowledge	of	art	as	an	essential	part	of	design	in	mechanical	
engineering,	but	has	rarely	interacted	with	it.		
• Believes	the	art	that	is	on	campus	helps	give	life	to	SDSU	and	would	like	to	
see	more	of	it.	
• Would	be	interested	in	an	Arts	Alive	SDSU	event	if	it	related	to	explaining	basic	
art	principles	and	collaborated	with	the	mechanical	engineering	department.	
COLLEGE	OF	ENGINEERING:	INTERVIEW	TWO	TAKEAWAYS	
• Student	enjoys	the	art	on	campus	but	does	not	feel	it	is	clear	that	Arts	Alive	
SDSU	is	the	program	behind	what	is	seen;	he	believes	more	exposure	is	
necessary.		
• Student	would	like	to	know	more	about	where	the	art	on	campus	is	so	he	is	
looking	in	the	right	places	for	art	interaction.		
COLLEGE	OF	HEALTH	AND	HUMAN	SERVICES:	TAKEAWAYS	
• Student	enjoys	going	to	concerts	and	other	events	with	music	because	it	is	
something	she	enjoys	interacting	with.	
• She	would	like	to	see	more	about	Arts	Alive	SDSU	on	social	media,	so	she	
knows	what	is	going	on.	
• Student	believes	hands-on	events	that	are	easy	for	anyone	to	join	in	on	
would	be	most	effective	in	getting	more	of	campus	involved.	
	
Research
18
COLLEGE	OF	SCIENCES:	TAKEAWAYS	
• Student	believes	being	creative	and	artistic	is	important	to	her	career	in	
psychology,	but	has	not	seen	it	integrated	into	her	curriculum.		
• Says	she	would	go	to	an	Arts	Alive	SDSU	event	if	it	was	required	for	a	class	and	
believes	it	is	an	organization	more	students	should	know	about.	
	
Research
19
20
	Overall	Strategy	
Based	on	the	formative	research,	we	focused	on	two	major	strategies.	The	first	is	to	
build	awareness	of	Arts	Alive	SDSU	with	the	student	body,	as	most	students	are	
unaware	that	the	organization	exists	and	is	responsible	for	the	art	on	campus.	The	
second	strategy	is	to	increase	engagement	with	the	events	Arts	Alive	SDSU	
put	on.	Our	idea	is	to	design	events	that	are	accessible,	fun	and	easy	for	a	wide	variety	
of	students	on	campus	to	participate	in.		
	
Awareness Strategy	
• Create	a	collaborative	event	using	a	drone	to	spell	out	“Arts	Alive	SDSU”	using	
signs	held	up	by	students	and	faculty.	Invite	all	areas	of	campus	to	participate	
and	discuss	what	art	means	to	them.		
• Improve	social	media	presence	by	using	the	hashtag	#artsalivesdsu	
consistently	throughout	posts	and	featuring	more	details	about	the	artist.	
Design	Buzzfeed	quizzes	about	finding	what	art	event	is	right	for	a	student.	
Create	poll	for	students	to	take	on	what	art	they	would	like	to	see	on	campus.	
• Film	a	campaign	video	using	SDSU	artists	to	talk	about	the	importance	of	art	in	
their	everyday	life.	Share	film	on	social	media,	as	well	as	in	classes	in	fall	2016.		
Engagement Strategy	
• Host	a	“Canvas	and	Coffee”	where	students	can	create	their	own	painting	or	use	
a	template	created	by	an	SDSU	artist.	Serve	coffee	and	breakfast	food;	
implement	multiple	times	throughout	the	semester.		
• Collaborate	with	SDSU	athletics	by	hosting	an	event	where	students	can	use	art	
to	create	promotional	items	for	basketball	games.		
	
Planning
21
22
Awareness: Drone	Tactic
Why	the	drone	project?	
The	purpose	of	this	event	is	to	bring	together	a	wide	range	of	college	students	from	
different	fields	of	study	to	collaborate	on	one	massive	piece	of	art.		This	event	will	
create	awareness	for	Arts	Alive	SDSU	in	two	ways.		First	it	will	be	working	together	
with	students	and	clubs	from	campus	who	will	be	exposed	to	the	program.		Second,	
this	event	will	create	a	lasting	image	that	can	be	placed	online	that	should	attract	a	
large	amount	of	attention	toward	Arts	Alive.		
	
Who	will	be	contacted	for	the	drone	project?	
A	wide	range	of	professors	from	as	many	different	subjects	as	possible.	Presidents	of	
clubs	who	would	like	to	promote	themselves	as	well	as	creating	an	activity	for	their	
members	to	participate	in.		
	
What	is	the	drone	concept?	
It	is	a	collaborative	work	of	art	that	goes	beyond	the	normal	and	takes	art	to	new	
heights,	literally.		The	drone	will	take	a	picture	of	all	of	the	pictures	that	each	club	has	
produced	to	create	one	large	image.		This	is	mutually	beneficial	because	it	promotes	
Arts	Alive	but	it	also	promotes	the	individual	groups	that	are	in	the	picture.		
	
What	will	be	included	in	the	drone	project?	
• Visual:	Group	members	posing	with	their	art.	The	image	will	display	the	
individual	works	that	each	group	created.		
• Craft	Time:	Specific	dates	that	groups	will	come	and	work	on	creating	their	art.	
• Website	Display:		Image	of	the	event	will	be	posted	online	with	the	ability	to	
click	on	each	dot	that	will	bring	the	viewer	to	that	group's	contact	info	or	
personal	websites.	
	
Implementation
23
Awareness: Drone	Tactic
Timeline	of	video	
April	12:		 Send	out	emails	to	professors	and	clubs	about	being	part	of	the	drone	
project	with	details	regarding	that	they	will	need	representatives	to	
create	a	picture	with	paint	that	will	be	displayed	as	promotion	for	both	
Arts	Alive	and	their	organization.	
April	28:		 Deadline	for	submissions.	
May	4	to	6:		 Project	work	days,	groups	and	clubs	are	able	to	come	to	the	field	to	work	
on	their	designs.		All	supplies	will	be	provided	for	them	to	create	their	
art.		
May	10:		 Picture	day!		Bring	the	representatives	who	would	hold	up	the	art	and	
have	their	picture	taken	by	the	drone.		There	will	also	be	individual	
pictures	of	each	group.	
May	20:		 Finish	the	photo	that	will	have	the	link	to	all	of	the	groups	that	
participated	on	the	project.	
May	22:		 Finished	product	that	will	be	available	online	to	be	viewed	by	everyone.		
Implementation
24
Awareness: Social	Media	Tactic
Why	social	media?	
College	students	are	attracted	to	social	media	and	it	is	a	great	way	to	reach	a	large	
audience	through	one	post.	Social	media	also	allows	visuals	to	promote	art	and	can	be	
easily	shared	and	retweeted	to	reach	an	even	greater	audience.	We	focused	mainly	on	
the	Arts	Alive	SDSU	Facebook	page	because	research	shows	94	percent	of	college	
students	use	Facebook.		
	
Who	will	be	reached?	
SDSU	students	and	the	general	public.	
	
How	will	they	be	reached?	
The	public	will	be	reached	through	Facebook,	Instagram	and	Twitter	and	also	through	
Buzzfeed	quizzes	that	will	be	shared	primarily	through	Facebook	posts.	
	
What	will	be	included	in	the	social	media	posts?	
Facebook	posts	that	highlight	Arts	Alive	SDSU	artists	in	a	fun	and	creative	way,	as	they	
do	on	their	website.	Also	using	the	hashtag	#artsalivesdsu	on	every	social	media	post	
and	across	different	platforms	to	creative	a	sense	of	brand	community	and	
engagement.	
	
Three	Buzzfeed	quizzes	will	be	created	to	give	Arts	Alive	SDSU	participants	more	
information	about	the	types	of	art	students	on	campus	would	like	to	see	and	where	
they	would	like	to	see	it.	One	quiz	will	feature	a	personality	quiz	that	students	can	take	
to	find	what	Arts	Alive	SDSU	event	would	be	best	for	them.	The	results	page	will	also	
give	information	about	the	event	so	they	know	when	and	where	the	events	take	place	
and	also	will	provide	a	direct	link	to	the	Arts	Alive	SDSU	website	to	bring	more	
attraction	to	the	main	web	page.			
Implementation
25
Awareness: Campaign	Video	Tactic
Why	a	campaign	video?	
A	campaign	video	for	Arts	Alive	SDSU	allows	for	a	creative,	innovative	and	visually	
pleasing	method	to	provide	awareness	of	art	on	campus.	As	our	research	shows,	
people	appreciate	the	art	at	SDSU	but	don’t	understand	much	about	art	opportunities	
on	campus	or	the	various	ways	one	can	be	an	artist.	Furthermore,	campaign	video	
engages	multiple	artists	across	different	mediums,	enhancing	the	collaborative	nature	
of	Arts	Alive	SDSU.	Finally,	a	campaign	video	can	be	easily	shared	in	class	or	online	for	
maximum	views.		
	
Who	will	be	contacted	to	be	in	the	video?	
Professors	who	teach	in	the	School	of	Television	and	Theatre,	School	of	Art	and	Design	
and	School	of	Music	and	Dance.	Presidents	of	clubs	focus	on	various	art	mediums	will	
also	be	contacted	to	participate.		
	
What	is	the	video	concept?	
Footage	and	testimonials	of	SDSU	art	students	and	professors	demonstrating	the	
importance	of	art	in	their	life.	Submissions	will	be	edited	down	to	fit	in	a	three	minute	
video.		
	
What	will	be	included	in	the	video?	
• Visual:	Artists	performing	or	acting	out	their	art	
o Include	text	with	name	of	artist	over	image	
• Audio:	Students,	professors	and	artists	talking	about	the	importance	of	art	in	
their	life		
o Prompts	will	come	from	emails		
• End	screen:	Arts	Alive	SDSU	contact	information	and	social	media	links	
Implementation
26
Awareness: Campaign	Video	Tactic
Who	will	cut	and	edit	the	footage?	
SDSU	film	student	and	videographer,	Chelsea	Best.	Best	has	been	highlighted	on	the	
Arts	Alive	SDSU	website	and	does	pro	bono	work,	making	her	the	ideal	editor	for	the	
video.	The	quality	of	her	work	and	website	is	here:	
http://cbestproductions.weebly.com/	
	
Who	will	this	video	be	sent	to?	
Professors	who	teach	large,	general	education	classes.	This	will	reach	a	large	audience	
of	younger	undergraduates	and	potentially	help	them	understand	art	opportunities	on	
campus	as	they	embark	on	their	college	career.		
	
Email	lists	
Email	list	#1:	People	to	contact	for	video	involvement	including	art	professors	and	art	
related	club	presidents.	Contact	information	can	be	found	in	the	appendix.		
	
Email	list	#2:	Professors	to	send	video	to.	Contact	information	can	be	found	in	the	
appendix.		
	
	
	
	
	
	
Implementation
27
Awareness: Campaign	Video	Tactic
Timeline	of	video	
May	5:		 Hire	pro	bono	videographer	and	film	student	Chelsea	Best	to	edit	video	
content	for	the	campaign.		
May	10:		 Send	out	email	to	art	professors,	students	and	clubs	about	being	a	part	of	
a	campaign	video	for	Arts	Alive	SDSU.	Ask	them	to	submit	a	30	second	
video	showing	or	explaining	why	art	is	important	to	them	in	a	creative	
way.	Encourage	them	to	use	their	particular	art	(dance,	music,	graphic	
design)	as	a	way	to	explain.	Include	questions	that	can	be	used	in	
developing	the	content	of	the	video.		
June	10:		 Deadline	for	submissions.	
June	20:		 Send	out	thank	you	notes	to	participating	artists	and	faculty.	Thank	you	
cards	will	be	Arts	Alive	SDSU	branded	and	blank	on	the	backside	for	
personalization	for	each	participant.		
July	10:		 Video	completion.		
July	12:		 Send	video	to	participants	and	encourage	them	to	share		
July	15:		 Send	email	explaining	the	importance	of	Arts	of	Alive	to	professors	and	
encouraging	them	to	help	younger	students	by	requiring	attendance	at	
an	Arts	Alive	SDSU	event	for	extra	credit.	Ask	if	an	Arts	Alive	SDSU	
representative	can	have	a	few	minutes	to	speak	briefly	about	the	
program	and	play	the	video	in	class	
	
Implementation
28
Engagement: Canvas	&	Coffee	Tactic
Why	an	interactive	event?	
An	interactive	art	event	would	help	move	the	target	audience	of	aware	publics	into	
active	publics.	The	purpose	of	Canvas	&	Coffee	is	to	allow	students	who	are	not	already	
involved	in	any	on-campus	art	programs	to	interact	with	art	in	a	comfortable	
environment	with	the	assistance	of	experienced	art	students.	The	interactive	event	
creates	a	memorable	experience	for	students	that	attend,	provides	a	piece	of	art	that	
attendees	can	display	in	their	daily	environment	and	establishes	an	opportunity	for	
students	to	spend	time	with	friends	as	well	as	meet	other	students.		
	
Who	is	the	target	audience	for	the	event?	
The	target	audiences	for	Canvas	&	Coffee	are	students	in	majors	other	than	art,	design	
and	dance,	and	students	not	in	the	college	of	PSFA.	All	SDSU	and	non-SDSU	students	
are	welcome	to	attend	the	event,	but	the	event	is	aimed	at	students	who	may	find	art	
intimidating.	The	purpose	of	the	event	is	to	create	a	comfortable	and	non-threatening	
environment	that	will	attract	students	with	no	previous	artistic	experience	that	may	
shy	away	from	creating	art	in	their	own	time.		
	
Promotion	of	Canvas	&	Coffee	
The	event	will	be	featured	on	their	social	media	sites,	promotionally	two	weeks	before	
the	event	and	during	the	event.	Students	on	campus	will	give	out	flyers	promoting	the	
event	two	weeks	before	the	event	up	to	the	day	of	the	event.	Flyers	will	also	be	placed	
at	the	SDSU	Bookstore	as	well	as	at	the	other	food	vendors	around	campus.	For	the	
initial	event,	art	students	will	promote	the	event	by	going	to	classes	and	giving	a	brief	
five-minute	summary	of	the	event	and	providing	teachers	the	flyers	for	students	that	
are	interested.
	
Implementation
29
Engagement: Canvas	&	Coffee	Tactic
What	is	the	overall	concept	of	the	event?	
Canvas	&	Coffee	is	an	event	intended	for	20	students	and	1-3	art	students	as	teachers.	
The	event	will	take	place	in	a	room	on-campus	during	the	week	after	general	school	
hours	but	at	a	time	where	a	majority	of	students	are	still	on	campus.	The	purpose	of	
the	time	and	place	is	to	create	convenience	for	students	where	they	do	not	have	to	
leave	campus	for	the	event	and	do	not	have	to	make	extra	trips	to	and	from	SDSU.	Each	
student	will	pay	at	the	door	with	a	check	or	cash.	The	first	20	minutes	of	the	event	is	
allotted	for	students	to	mingle	with	each	other,	grab	coffee	and	find	a	place	to	sit.	The	
next	hour	will	be	for	students	to	be	taught	step-by-step	how	to	paint	a	pre-decided	
scene	on	their	canvas.	Students	will	be	encouraged	to	move	around	the	room	for	more	
coffee,	and	to	interact	with	other	students	at	the	event.	Once	their	canvas	art	is	
completed,	they	will	be	able	to	take	their	canvas with	them. 	
	
Who	will	teach	the	class?	
Art	students	that	volunteer	to	teach	the	class	and	are	refreshments	and	their	canvas	
for	no	charge	in	return	for	teaching	the	event.	Art	professors	may	also	give	students	
extra-credit	in	return	for	volunteering	to	teach	the	class.		
	
	
Implementation
30
Engagement: Basketball	Tactic
Why	a	basketball	creative	pop-up	event?	
The	basketball	creative	pop-up	event	grabs	the	attention	of	the	student	population	
that	is	not	interested	in	the	conventional	idea	of	art.	It	allows	the	student	to	participate	
in	a	more	relaxed	artistic	environment	while	creating	something	that	pertains	to	their	
interest	in	sports.	Based	on	the	research,	most	students	aren’t	familiar	with	the	art	
students	and	this	event	allows	the	student	body	to	interact	with	artists	through	a	
hands-on	activity.	This	portrays	the	artists	and	the	idea	of	art	as	less	threatening	and	
more	approachable.	This	event	also	provides	a	service	to	students	who	will	use	the	
posters	and	flags	designed	outside	of	the	pop-up	event	to	use	at	games	over	and	over	
again.	
	
Why	collaborate	with	athletics?	
The	SDSU	Men’s	Basketball	team	evokes	a	sense	of	pride	in	Aztecs	everywhere.	
Channeling	the	emotion	and	spirit	of	student	basketball	fans	provides	an	excellent	
opportunity	for	Arts	Alive	to	help	students	find	their	artistic	side.		
	
Who	will	be	contacted	prior	to	the	event?	
We	would	contact	the	Director	of	Art	and	Design	to	ask	if	they	know	anyone	who	
would	be	interested	in	overseeing	the	event	and	interaction	between	artists	and	
students.	We	would	also	contact	faculty	of	the	Painting	and	Printmaking	department	
through	email	to	ask	if	they	have	any	who	would	be	interested	in	assisting	with	face	
painting	and	assisting	students	with	poster	making.	
	
Implementation
31
Engagement: Basketball	Tactic
Who	will	be	included	in	the	event?	
• Art	students	who	are	interested	in	running	the	event.	
• Students	who	are	interested	in	making	posters	and	getting	their	face	painted	
before	the	basketball	games.	
• Members	of	Arts	Alive	who	are	interested	in	assisting	with	face	paint	and	clean	
up.	
		
When	will	the	pop-up	events	occur?	
The	events	will	occur	the	day	of	every	highly	anticipated	home	game.	Exact	times	will	
vary	with	game	times	and	days.	
Implementation
32
Canvas	&	Coffee	
Canvas:	45	packs	of	16-by-20	inch	canvas	=	$79.96	
Craft	Accessory	Set:	(includes	1	paint	holder)	$1.99	for	20	sets	=	$39.80	
Brush	set:	10	piece	set	=	99.80	
Acrylic	paint:	$4.99	for	a	12	piece	assortment	$4.99	for	20	assortments	=	$49.90	
Starbucks	Coffee	Traveler:	$12.95	to	serve	12.	12.95	for2	travelers	=	$25.90	
Half-and-half:	1	quart	=	$2.98	
Half	Paper	Flyers:	500	flyers	=	$61.23		
Total:	$359.57	
Student	Price:	$15	per	student	
Nonstudent	price:	$20	per	person	
	
Basketball	Event	
Poster	paper:	500	blank	posters,	24-by-36	feet	=	$191	
Brochures:	100	print-outs	=	$60	
Thin	brush	kits:	Pack	of	3	brushes	(1	inch,	2	inch	and	3	inch)	=	$5.48		
Stubby	flat	paint	brushes:	A	set	of	10	brushes	=	$7.28	
Poster	paint:	Color	Splash	liquid	tempera	paint	(set	of	4,	[1	gallon]	containers)	=	
$45.99	
Face	Paint:	6-pack	of	assorted	2	ounce	colors	=	$13.29	
Total:	$323	
	
Drone	Project	
Drone:	Propel	Titanium	2.0	Sonic	Drone	with	camera	=	$79.99	
White	table	cloths:	28-by-84	inch	Round	White	Table	Covers	=	$125.72	
Paint:	7	sets	of	128	ounce	Liquid	Tempera	Paint	=	$76.93	
Paint	brushes:	28	Dynasty	Golden	Nylon	Brushes	=	$39.78	
Total:	322.42	
	
Budget
33
Campaign	Video	
Thank	you	notes:	100	thank	you	notes	=	$30	
	
General	Flyer	
4-by-6	inch	flyers,	500	flyers	=	$219	
	
Grand	total:	$1,253.99	
	
Vendors:		
Half	paper	flyers:	Vistaprint.com	
Poster	paper:	thepapermillstore.com	
Brush	kits:	Amazon.com	
Thank	you	notes:	postermywall.com		
General	flyer:	postermywall.com	
	
	
Budget
34
35
To	measure	the	success	of	our	events,	we	will	be	measuring	the	difference	in	
attendance	for	both	online	traffic	and	pop	up	events.	We	will	take	the	statistics	from	
the	fall	2016	semester	for	both	attendance	at	pop	up	events	and	online	traffic	for	Arts	
Alive	on	Facebook	and	Twitter	and	compare	them	to	the	spring	2017	semester.	Arts	
Alive	SDSU	currently	has	895	followers	on	Twitter	and	921	likes	on	their	Facebook	
page.	The	goal	is	to	increase	the	traffic	on	their	social	media	accounts	by	15	percent	at	
the	end	of	the	spring	2017	semester.	The	fall	2016	semester	will	be	the	baseline	for	
our	goals	for	the	spring	of	2017	where	we	plan	to	have	an	overall	increase	of	
awareness	for	15	percent.	This	will	be	measured	by	counting	the	number	of	people	
who	attend	pop-up	events	in	the	fall	compared	with	the	number	of	people	that	attend	
our	intended	events	in	the	spring.	We	propose	the	use	of	Google	Analytics,	which	will	
allow	Arts	Alive	SDSU	to	be	able	to	quantify	how	many	people	are	visiting	their	social	
media	and	websites.	This	will	also	allow	them	to	measure	where	the	online	traffic	is	
coming	from	and	for	how	long	viewers	are	staying	on	certain	pages.	This	information	
will	allow	Arts	Alive	to	be	better	informed	on	the	online	tactics	that	are	creating	a	
large	positive	influence	versus	the	things	that	get	little	attention.	This	information	
will	better	allow	them	to	grow	in	the	future	by	focusing	their	efforts	on	the	
tactics	that	are	successful.			
	
	
Evaluation
36
37
College	of	Arts	and	Letters	
Interview	Date:	March	18,	2016	
Name	of	Interviewer:	Ryan	Beal	
Name	of	Transcribers:	David	Hitzhusen,	Dylan	Grise	
Length	of	Interview:	14:00	
Link	to	Interview:	https://www.youtube.com/watch?v=BEqy_x9brQk	
	
I:						 Ready?	
		
P1:					 Yeah,	I	got	it.	
		
I:						 Awesome.	So,	thank	you	for	connecting	with	me	today.	I	hope	you	can	see	me	and	
hear	me	okay.	
		
P1:					 (Long	pause)	Sure,	can.	
									 (technology	ringing	sound	in	background)	
		
I:						 Alright,	maybe	I’ll	go	in	the	other	room.	Momentarily.	
									 (Interviewer	moves	locations)	(P1	laughs)	
Okay,	sorry	for	the	change.	Alright,	so,	my	name	is	=Ryan	Beal=	and	I’m	working	
with	a	program	at	San	Diego	State	focusing	on	art	in	everyday	life,	umm,	so	I	
appreciate	you	you	talking	with	me	and	doing	this	interview.	I	kinda	wanted	to	
share	the	things	that,	umm,	that	you	tell	me	with	my	team,	so	is	it	okay	if	I	record	
this	conversation?	
		
P1:					 Absolutely.	
		
I:						 Okay,	great.	Uh,	okay	so	we’ll	start	recording	in	a	second.	Okay,	are	you	ready?	
		
P1:					 (smiles	and	gives	thumbs	up)	
		
I:						 Good?	
		
P1:					 Good.	
	
Appendix A: Transcripts
Transcript	One
38
I:						 Okay	(clears	throat)	
[Inaudible	segment]	it’s	broadcasting	because	it	says…	it’s	broadcasting.	Okay,	so,	
can	you	tell	me	a	little	bit	about	your	major?	
		
P1:					 Uhhh,	my	major	is	international	business	with	an	emphasis	in	Asia	Pacific,	
specifically	Chinese.	
		
I:						 Okay,	and	what	kind	of	job	are	you	looking	to	have	after	that?	The	Chinese	minor	
as	well	as	business	major?	
		
P1:					 It’s	not	technically	a	minor.	It’s	incorporated	into	the	business,	international	
business.	Uhh,	collective.	But,	ummm...	basically	after	I	graduate	I’m…	planning	
on	technically	trying	to	have	a	job,	just	essentially,	where	I’m	flexible.	I	can	move	
between	Europe	and	Asia	because	I	know	Spanish	a	little	bit	too.	It’s	just	anything	
business	related	and	probably	I	want	to	get	into	media.	That	would	probably	be	
like	my	niche.	
		
I:						 Maybe	like,	PR	for	example.	
		
P1:					 Possibly.	
		
I:						 Cool.	You	should	take	=Sweetser’s=	class	if	you	do	PR.	She’s	a	professor	here	at,	
uh,	San	Diego	State	actually.	
		
P1:					 Excited	to	hear	it.	
		
I:						 (laughs)	Okay	so	switching	gears	a	little	bit.	Um,	what	type	of	events,	places	or																											
	 experiences	on	campus,	uh,	do	you	consider	art?	
	
	P1:					 Do	I	consider	art?	
	
I:						 Yeah.	So,	it	can	be	informal	art	beyond,	like,	you	know,	the	traditional	art	gallery,	
go	inside	a	museum	and	see	something.	It	can	be	like	a	mural,	a	flier,	painted	
benches,	a	painting.	
	
Appendix A: Transcripts
Transcript	One
39
1
P1:						 I	definitely	would	think	of	the	love	library.	The	mural	that	they	have	in	there.	Umm,	
as	well	as	a	lot	of	the,	ummm,	I	remember	like	in	the	bottom	part,	not	in	the	24	
hour	area,	but	in	the	library	where	they	have	the,	uh,	photographs	with	different,	
umm,	black	authors.	Like	the	kind	of	circle	around	the	bathroom	area.	I	thought	
that	was	a	really,	umm,	they	were	really	umm,	they	were	really	well	taken	photos.	
Umm...I	just	think	the	way	the	campus	is	setup	itself	is	kind	of	artistic.	It’s	kind	of…	
umm…very	natural.	I	know	when	I	think	of	the	campus	I	think	a	lot	of	the	koi	pond	
and	how…it’s	just	so	aesthetically	pleasing	to	just	be	around	that	area.	Which	is	
why	people	hang	out	there	so	often.	Ummm…and	just	the	general	layout	of	the	
campus	in	general	I	think	is	very	aesthetic.	Umm...kind	of	artistic	in	that	manner.	
		
I:							 Are	there	any	other	locations	on	campus	that	you	consider	kind	of	aesthetically	
pleasing,	specifically,	other	than	koi	pond	where	you	feel	like	you	can	kind	of	relax	
or	get	some	type	of,	like,	healing	from?	
		
P1:						 Uhh,	I	would	say	the	koi	pond	is	definitely	one	but	then	there’s...uhh...not,	I	think	
it’s	west	commons.	Uhh...where	it’s	kind	of	that	overlook,	ummm,	over,	it	kind	of	
just	overlooks,	really	the,	the	freeway,	but	it’s	still	just	a	very	aesthetically	pleasing	
view.	Just	sit	there	have	a	coffee	and	uhhh.	Yeah,	kind	of	do	that.	
	
I:						 Definitely.	Umm,	yeah	another	place	that	actually	has	that	if	you	didn’t	know,	
ummm,	was	the	art	and	design	department.	It	can	kind	of,	it	overlooks	the	8	
freeway	as	well	as	like	the	mountains	and	also,	ummm,	down	into	mission	valley,	
which	is	actually	pretty	peaceful	as	well.	I	discovered	it	maybe	I	think	a	year	ago.	
But	actually	went	back	there	last	week,	and	I	just	kind	of	was…taken	aback	and	it	
had	like	a	nice	bench	and	you	can	sit	there	and	it	kind	of	made	me	think	I	should	
come	back	here	as	well	just	in	terms	of	like	the	aesthetically	pleasing	part.	I	feel	like	
it’s,	like,	one	of	those	hidden	parts	of	campus	that	nobody	really	frequents	too	
much.	
	
P1:					 Yeah,	I	actually	uhh,	I	had	the	opp-	that’s	actually	where	my	Chinese	class	is	and	it	
uhh	[cross	talk].	
		
I:						 Oh,	perfect.	
		
Appendix A: Transcripts
Transcript	One	
2
40
P1:					 (continues)	overlooks	that	way.	We’re	in	that	art	building.	So	yeah,	I,	I	know	what	
your	talking	about	there	too.	
	
I:						 So	you’re	trying	to	keep	that	one	a	secret	you	didn’t	bring	that	one	up.	
		
P1:					 (laughs	and	shakes	head)	But	no,	it’s	just	uhh,	I	didn’t	really	think	of	it	at	first.	
		
I:						 Alright.	So,	what	interactions	have	you	had	with	art	on	campus.	Like,	what	inspires	
you	to	interact	with	art	or	what	are	some	barriers	that	you	think,	um,	limit	your	art	
interaction?	
	
P1:					 Ummm,	I	personally,	like	I	said,	I	do	media	myself.	So,	umm,	I’ve	gotten	involved	
with	the	campus	film	festival	when	it	came…	ummm…I	think	it	was	last	semester.	
So	um,	that’s	one	way	that	I	interacted	with	art	and	just,	really	seeing	a	lot	of	the	
same	kind	of	art	that	I’m	interested	in,	and	umm,	being	part	of	some	people’s	
projects	and	then	having	people	just	hop	on	and	be	part	of	our	projects	were,	was	
a	really	cool	collaborative	experience.	Apart	from	that,	I	don’t,	I	don’t	know	that	I	
see…	art	as	out	and	ready	and	present	as	some	other	things.	I	mean	it’s	in	the	
benches,	it’s	in	certain	wall,	you	know,	things.	But	I	don’t,	I	don’t	see	people	out	
and	doing	it	as,	as	much	as	I	think	I	would	like	to	see	it	interacted	with.	I	did	see	a	
couple	of	students	sketching	the	other	day,	in	from	of	the	koi	pond.	Umm,	but,	I	
think	that’s,	that’s	about	the	extent.	As	students	you	just	see	them	doing	it	but	you	
don’t	get	to	interact	with	that	kind	of	art,	umm,	per	se.	
	
I:						 Definitely,	definitely.	Umm…	so,	going	back	to	your	major.	Umm,	how	does	art	
relate	to	your	future	career?	You	talked	about	the	film	festival	so	I’m	kind	of	
wondering,	in	terms	of	art,	how	does	that	relate	to	your	future	plans?	
	
	
Appendix A: Transcripts
Transcript	One
41
P1:					 Well	I	chose	Chinese	because,	umm,	America	has	kind	of	a	glass	ceiling,	umm,	uhh,	
how	far,	how	big	you	can	develop	as	a	studio	and	film	and	that	kind	of	thing.	So	
China	is	such	a	large	market	and	Chinese	in	general	in	the	fact	that,	umm,	Chinese	
is	not	just	spoken	in	China.	It’s	spoken	in	Singapore,	Malaysia,	Taiwan.	Umm,	all	
these	other	countries	that	kind	of,	almost,	really,	compose	all	of	Asia.	So	I	think	that	
being	able	to	market	your	media	to	that	large	demographic	can	put	you	in	the	
position	to	be	a	large	studio	umm,	and	then	really	bring	that	expansion	back	to	the	
U.S.	if	you	so	choose.	So	that’s	kind	of	why	I	chose	it.	Umm,	media	and,	you	know,	
the	union	of	media	and	international	business	together,	because,	um,	I	feel	like	it’s	
just	where	it	needs	to	go	in	order	to,	to	get	as	big	as	I	want	it	to	get.	
	
I:	 Definitely.	So,	building	on	that	can	you	think	of	any	way	art	can	be	worked	into	
your	classroom?	
	
P1:	 How	it	can	be	worked	into	classroom...hmm,	I	think	that	if	the	students,	I	mean	I	
don’t	know	how	the	the	administration	would	feel	about	this,	but	I	think	if	the	
students	had	the	liberty	to	kind	of,	uh,	do	small	pieces	within	the	classroom	or	you	
know	kind	of	create	something	aesthetically	pleasing	within	the	hallways,	or	
something	along	those	lines,	it	might	uh,	kind	of	give	the	campus	its	own	unique	
vibe.	Um,	just	from	my	personal	experience	I’ve,	I’ve	stayed	in	a	lot	of	hostels	and,	
and	one	of	the	ratings	that	they	give	a	hostel	is	on	its,	um,	its	character,	its	personal	
own	uh,	kind	of	characteristics	that	make	it	unique	and	a	lot	of	that	has	to	do	with	
the	aesthetics	and	the	art	that’s	involved	and	I	think	that,	um,	having	San	Diego	
state	be	both	a	highly	um,	scholarly	campus	and	and	very	artistically	and	
aesthetically	pleasing	is	something	that	will	draw	a	lot	of	people	in,	you	know?	Like	
I’m	looking	at	you	right	now	and	you	have	the	the	light	above	your		head	
and...um...the	lamp	thing,	and	I	just	think	that,	you	know,	this	is	cool	but	that’s	not	
everywhere,	that’s	just	where	you’re	at	right	now	and	that…	
	
I:		 That’s	my	halo	that’s	above	me.	I’m	just	kidding.	I’m	just	kidding.	
	
P1:	 True.	Why	is	it	held	up	by	Devil	horns?	Anyway.	Um,	(both	laughing	together)	
anyway,	it	looks	good	on	you.	
	
	
Appendix A: Transcripts
Transcript	One
42
I:	 That	was	good.	That	was	good.	Um,	but	in	terms	of	the	art,	like,	how	could	it	be		 	
integrated	into	your	classes,	like	a	field	trip,	an	assignment	something	that	goes	
into	the	curriculum	of	what	you’re	studying	a	little	bit?	
	
P1:	 Uh,	I	mean	that’s	hard	to	say	as	a	business	major,	I	mean	you	kind	of	have	those	
two		separations	of	right	brain	left	brain	to	where	you	kind	of	don’t	think	that	those	
two	go	together.	So	it’s	hard	for	me	to	say	that	art	would	go	into	a	business	
curriculum,	it	would	go	into	um,	ya	know	finance	or	accounting	you	know	those	are	
very	kind	of	uh	left	brain	types	of,	types	of	things,	so,	I	guess	it’s	kind	of	a	hard	[for]	
me	to	to	to	kind	of	reiterate	or	to,	to	speak	on	what	could	make	that	more	artistic,	
uh,	I	just	wouldn’t,	I	really	wouldn’t	know	where	to	begin.	
	
I:	 Okay.	So	Arts	Alive	SDSU	works	on	campus	to	ensure	that	there	is	art	in	everyday	
life.	Um,	they	painted	the	benches	on	campus	and	there	is	also	jewelry	making	on	
Thursdays	at	farmer’s	market	as	well,	um,	so	knowing	that	what	appeals	to	you	
about	Arts	Alive	SDSU?	Is	it	the	connection	with	art	in	a	non-stuffier	exactly	like	
formal	kind	of	manner,	or	is	it	the	creative	things	they	do	with	the	benches,	uh,	film	
festival	for	example.	So	um	what	kinds	of	things	appeal	to	you	about	Arts	Alive	
[SDSU]?	
	
P1:		 Um,	I	think	that	what	appeals	to	me	about	Arts	Alive	[SDSU]	is	that,	you	know,	like	I	
said,	business	related	you	don’t	get	that	element	of	creativity	all	the	time	and	it’s	
nice	to…	be	on	campus	and	to	walk	by	it	and	it’s	kind	of	like	a	breath	of	fresh	air,	
you	know,	um,	cause	even	though	I’m	business	oriented	I’m	I’m	still	into	art	in	a	
sense	with	the	media	and	um	I	just	feel	like	giving	you	that	creative	breath	of	fresh	
air	to	go	and	look	at	somebody	create	something	from	a	totally	abstract	idea	and	
seeing	that	first	hand	is	really	refreshing	and,	and	to	have	it	on	campus	is	
something	that	uh…	I	think	is	really	important	and	valuable	um,	to	the	students.	
	
I:	 Definitely.	So	is	there	anything	that	keeps	you	from	participating	in	Arts	Alive	SDSU	
events?	Like,	or	enjoying	the	art	that	they	share?	
	
	
	
Appendix A: Transcripts
Transcript	One
43
P1:	 I	mean	it	would	just	have	to	be	something	I’m	interested	in.	Like	I’d	love	to	go	sit	at	
like	like	the	cooking	thing	I	just	mentioned,	I’d,	I’d	really	thoroughly	enjoy	just	
sitting	there	watching	people	cook	and	getting	to	taste	the	food	and	yeah	it	was	
just	an	awesome	experience	and…	you	know	I’m	not	going	to	be	interested	in	every	
single	piece	of…	art	artistic	thing	they	have	coming	out	um...but	I	definitely	would	
be	more	inclined	to	go	if	I	knew	what	they	had	going	on.	Um,	yeah,	I	definitely	be	
more	down	to	be	like,	yeah	this	is	awesome,	let	me	go	do	this	on	a	Friday	
afternoon	after	a	long	day	of	classes.	
	
I:	 So	is	there	anything	else	you’d	like	to	add	about	Arts	Alive	[SDSU]	or	art	in	general	
at	SDSU?	
	
P1:		 I’d	like	to	see	some	of	what,	uh,	the	students	create.	I	feel	like…	uh	sometimes	I	
don’t	feel	like,	I	mean	I	know	we	have	a	lot	of	arts	students	but	I	never	really	get	to	
see	where	their	art	is	displayed	at	or	if	I	have	I	haven’t	noticed.	Um...so	I’d	like	to,	
you	know,	see	them	more	at	the	forefront.	I	mean	I	walk	through	the	art,	like	I	said	
I’m	in	the	art	building	for	a	class	and…	even	in	that	building	I	don’t	think	I	see	that	
much	of	the	students’	art	or	their	work	being	displayed.	So	just	having	it	on	display	
I	think	would	be	a	cool,	uh,	cool	thing.	
	
I:	 Okay.	Well	I	really	appreciate	you	taking	the	time	to	talk	to	me	P1,	uhh,	I	seriously	
really	do.	Um,	so	I'll	definitely	take	your	suggestions	and	consideration	and	share	it	
with	Arts	Alive	SDSU.	Umm,	I	appreciate	your	time,	thank	you,	and	umm,	Happy	St.	
Patrick’s	Day.	I	hope	you	have	a	good	weekend.	[Inaudible	segment]	Alright,	thank	
you	man.	
	
P1:	 Alright.	Did	that	record?	
	
###END	OF	INTERVIEW###	
	
Appendix A: Transcripts
Transcript	One
44
College	of	Sciences	
Interview	Date:	March	22,	2016	
Name	of	Interviewer:	Nicole	Schneider	
Name	of	Transcriber:	Naseem	Kasraee	
Length	of	Interview:	04:49		
	
I:		 So	tell	me	a	little	about	your	major.	
	
P1.		 Umm,	I	am	in	the	psych	major…I	basically	just	learn	about	umm	about	the	mind	
and	people’s	behaviors.	Ummmm	I’m	taking,	right	now,	two	psych	courses,	
psychology	of	personality	and	psych	in	infant	child	development.	And	I	want	to	be	
an	occupational	therapist,	but	in	order	to	that	I	have	to	take	other	classes	like	
anatomy	and	physiology.	
	
I:	 Okay	great.	What	types	of	events,	places,	or	experiences	on	campus	do	you	
consider	art?	
	
P1:	 Umm….I	think	like	the	paintings	in	the	library.	There’s	definitely	a	lot	of	paintings	
on	the	walls	and	also…around	school	like	the	benches…are	painted.	So	that’s	pretty	
artsy.	
	
I:	 Alright-	
	
P1:	 That’s	about	it,	yeah.	
	
I:	 What	interactions	have	you	had	with	that	art	on	campus?	
	
P1:	 What’s	that	art?	
	
I:	 With	that	art	on	campus.	
	
P1:	 Ummmmm…not	really	much	interaction	I	would	say,	just	more	like	observing	and	
looking.	Not	much	umm	with	the…art.	
	
	
	
Appendix A: Transcripts
Transcript	Two
45
I:	 Okay.	Are	there	any	barriers?	
	
P1:	 Ummmm	I	wouldn’t	say	barriers	I	would	just	say	I	don’t	take	the	time	to	go	and	just	
like	appreciate	it	when	it’s	there	just	I’m	so	busy	and	stuff.	
	
I:	 Going	back	to	your	major,	how	does	art	relate	to	your	future	career?	
	
P1:	 I	feel	like	you	need	to	be	creative	in	my	career	like	you	need	to	have	different	
creative	ideas,	especially	with	working	with	children	and	just	like	a	lot	of	arts	and	
crafts	and	just	be	really	artsy.	So	that’s	how	it	relates	to	like	my	future	career.	
	
I:	 Building	on	that,	can	you	think	of	any	ways	art	can	be	built	into	any	of	your	classes?	
	
P1:	 Ummmm	hmmmm…trying	to	think.	Maybe	more,	I	don’t	how	they	would	do	that,	
but	maybe	more	like	creative	like	writing	instead	of	just	like	science	papers	all	the	
time	or	just	like	ummm	lets	see	like…my	psychology	of	children	class	we	can	talk	
about…like	ummm…	how	it	can	be	incorporated	with	art	and	how	it	has	to	do	with	
psychology	but		we	never	really	do	anything	with	art.	
	
I:	 Arts	Alive	SDSU	works	on	campus	to	ensure	that	there	is	art	in	everyday	life.	They	
paint	benches	on	campus	and	there’s	jewelry	making	at	the	farmers	market.	What	
appeals	to	you	most	about	Arts	Alive?	
	
P1:	 Ummmm…I	think	the	people	who	are	always…are	they	the	people	that	stand	in	the	
middle	of	the	school	and	like….do	whatever	they	do...I	haven’t	like	really	watched	
them…I’ll	admit	I	don’t	really	know	how	that	art…I	haven’t	taken	the	time	to	
actually	like	see	what	they’re	doing	and	why	that’s	considered	art….It’s	just	I	don’t	
really	know	what	they’re	doing.	
	
I:	 Okay.	What	keeping	you	from	participating	in	Arts	Alive	SDSU	or	enjoying	the	art	
they	share?	
	
P1:	 I	feel	like	I’m	always	busy	and	stuff.	I	don’t	really	make	time…so	I’m	like	always	in	
class	always	in	a	rush	to	get	somewhere	so	just	like	I	haven’t	had	any	time	but	
maybe	if	it	was	required	for	a	class	or	something	like	that	I	would	make	time.	
Appendix A: Transcripts
Transcript	Two
46
I:	 So	if	it	was	required,	do	du	think	that	would	convince	you	to	go	to	an	event	or	
enjoy	the	event?	
P1:		 Yeah.	Yeah	definitely.	
	
I:	 Okay.	And	is	there	anything	you	would	like	to	add	about	art	or	Arts	Alive	SDSU?	
	
P1:	 Ummm	no.	I	just	think	that	I	need	to	be	more	educated	on	it.	I	just	think	more	
people	need	to	be	educated	on	it.	I	definitely	look	forward	to	learning	more	
about	it.	
	
I:	 Okay.	Thank	you	for	your	time!	
	
P1:	 	Yeah,	no	problem!	
	
###END	OF	INTERVIEW###	
	
	
Appendix A: Transcripts
Transcript	Two
47
College	of	Engineering	
Interview	Date:	March	21,	2016	
Name	of	Interviewer:	Melanie	Arzouman	
Name	of	Transcriber:	Melanie	Arzouman	
Length	of	Interview:	05:15	
Link	to	Interview:	https://www.youtube.com/watch?v=c56O8mEixv0		
	
I:		 Hello!	How	are	you?	
	
P1:		 Good!	How	are	you?	
	
I:		 I’m	great,	so	can	you	tell	me	a	little	bit	about	your	major?	
	
P1:		 I	am	a	mechanical	engineering	major	and	essentially	uh	engineers	work	on	the	
design	uhm	products	and	as	well	as	the	design	of	processes	and	they	deal	with	the	
testing	of	products	and	processing,	so	like	manufacturing	like	you	know	uhm	things	
that	you	buy	and	have.	
	
I:	 So,	switching	gears,	what	type	of	events,	places,	or	experiences	on	campus	do	you	
consider	art?	
	
P1:		 Well	I	guess	uhm	everyday	I	see	uhm	the	benches	on	campus,	with	the	art	sign	that	
said	the	uh	with	the	art	on	it	you	know	I	heart,	I	love	you,	or	they	have	the	uhm	the	
different	paintings	on	it,	which	I	consider	art,	uhm	you	also	see	the	murals	and	
there	is	just	like	a	mural	up	in	the	library	which	I	consider	that	art	as	well.	
	
I:		 Have	you	had	any	interactions	with	art	on	campus?	
	
P1:		 Uhm,	not	directly.	I	mean	I’ve	seen	people	do	performances	outside	and	I’ve	seen	
people	painting	they	had	shows	for	the	mural	done	in	the	library	but	I	have	never	
had	direct	contact	with	it.	
	
I:		 So,	going	back	to	your	major,	does	art	relate	to	your	future	career	at	all?	
	
Appendix A: Transcripts
Transcript	Three
48
P1:		 Yah,	actually	art	uh	relates	pretty	directly	to	a	career	path	I	could	take	uhm	it’s	it’s	
not	art	and	design	that’s	critical	and	uhm	but	once	you	get	out	in	the	actually	
industry	a	lot	of	your	jobs	can	be	in	your	products	and	consumer	products	and	a	lot	
of	it	is	your	design	and	if	you	do	mechanical	engineering	then	it	is	your	whole	job	
essentially.	
	
I:		 So	could	you	think	it	it	beneficial	if	art	would	be	worked	into	your	classes?	
	
P1:		 Yah,	no	it	would	be	good	because,	as	of	now	mechanical	engineering	is	basically	
just	taught	how	to	make	something	not	fail	and	if	you	were	taught	and	if	you	had	a	
design	class	that	was	more	built	of	building	something	that	would	be	really	
beneficial	for	a	public	design	career	as	straight	mechanical	engineering.		
	
I:		 So	Arts	Alive	was	the	organization	that	painted	the	benches	on	campus	and	had	a	
jewelry	making	event	at	the	farmer’s	market,	is	there	anything	about	arts	alive	that	
appeals	to	you	at	SDSU?	
	
P1:		 Um,	yeah	I	guess	I	like	seeing	those	things	when	I	walk	around	so	it	definitely	
appeals	to	me	it	kinda	gives	life	to	the	campus.	I	mean,	it	would	be	boring	if	there	
wasn't	ya	know	people	doing	stuff	out-	outside	making	art	and	uhm	and	those	type	
of	things,	I	mean	I	guess	I	haven’t	been	directly	involved,	uh,	with	it	but	it	is	like	
nice	to	see.	
	
I:		 Is	there	anything	that	keeps	you	from	participating	in	Arts	Alive	SDSU	events?	
	
P1:		 Uhm,	I	guess,	I	guess,	maybe,	most	importantly	is,	uh,	I'm	kinda	just	I	feel	like	out	
of	the	loop.	I	might	get	emails	but	I	might,	just	completely	ignore	them	cause	it	
seems	like	something	that,	ya	know,	wouldn’t	apply	to	me	at	all,	but,	uhm,	but,	
yeah	I	guess	its	more	just	the	difference	between.	Just	so	you	know,	the	difference	
between	Art	and	you	know	mechanical	engineering,	my	major,	just	its	kinda	so	
different	were	um	committing	to	something	like	to	me	you	know	um	not	a	waste	
of	time	but	something	that	were	not	normally	focused	on.		
	
	
	
Appendix A: Transcripts
Transcript	Three
49
I:		 Um	so	do	you	think	any	one	can	say	anything	to	convince	you	to	go	to	an	event	or	
to	join	the	art	that	was	shared?	
	
P1:		 Yea	I	guess	if	there	were	more	events	that	were	directed	um	to	product	design	or	
be	like	simplistic	art	maybe	art	basics	or	you	know	maybe	going	to	see	an	art	show	
and	like	teaching	somebody	the	basics	um	for	me	it	might	make	me	want	to	go	um	
maybe	if	I	got	emails	through	the	department	than	the	school	wide	emails	because	
if	it	was	from	the	M.E	department	it	might	you	know	seem	more	applicable	to	me	
something	more	worth	while.	
	
I:		 Great	well	thank	you	so	much	for	your	time	Aaron.	
	
###END	OF	INTERVIEW###	
	
Appendix A: Transcripts
Transcript	Three
50
College	of	Education	
Interview	Date:	March	18,	2016	
Name	of	Interviewer:	Delaney	Heil	
Name	of	Transcribers:	Hilda	Chang,	Katherine	Gilman,	Wyatt	Guina,	Delaney	Heil,	Stephen	
Keck,	and	Ivan	Zora	
Length	of	Interview:	10:11	
Link	to	Interview:	http://youtu.be/pJbg_Rgr4NI	
	
I:	 Yeah!	Okay,	awesome.	So,	um…	
	
P1:	 Okay.		
	
I:	 Thank	you	so	much	for	meeting	with	me.	Uh,	my	name	is	Delaney,	uh,	and	I’m	
working	with	a	program	at	San	Diego	State,	uh,	focusing	on	art	in	everyday	life.		
	
P1:	 (nods)	Okay.	
	
I:	 So,	um,	thank	you	for	taking	the	time	to	talk	with	me,	aha,	um,	I	wanna	share	some	
things	with	you,	uh,	sorry,	excuse	me,	I	want	to	share	the	things	you	tell	me	about,	
uh,	with	the	class	that	I’m	in.	Is-is	that	alright?		
	
P1:		 Yes.	
	
I:		 Awesome.	Um…	so	tell	me	a	little	bit	about	your	major.	
	
P1:		 Um,	my	major	is,	um,	Child	and	Family	Development,	and	I’m	working	on	getting	a	
teaching	credential.	
	
I:		 Awesome.	
	
P1:		 And	what	I	like	about	my	major	is	that	we	get	a	lot	of	hands-on	experience…	and,	
um,	[inaudible	segment]	with	the	opportunity	to	go	internships	for	work,	and	I	
really	like	it.		
	
I:	 Cool!	Uh,	what	are	you,	um,	what	kind	of	classes	do	you	take?		
	
Appendix A: Transcripts
Transcript	Four
51
P1:	 Umm,	most	of	them	are	about	just	learning	about	theories	of	children…	umm…	
from	zero	months	all	the	way	to	adolescence	and,	um…	it	depends	if	you	want	to	
learn	about	older	people;	um,	my	focus	is	on	the	child	so…	we	do	a	lot	of…	um…	
volunteer	work	in	the	Children’s	Center	here	at	State.	And…	um,	we	implement	
curriculum,	and	stuff	like	that’s	very…	fun.	
	
I:		 Very	cool.	
	
P1:	 And	we	learn	lots	of	ideas.	
	
I:	 Awesome.	That	sounds	really	good;	that	sounds	really,	really	cool.	Um…	what,	uh—	
	
P1:	 And	the	opportunity	to	work	with	infants,	which	I	had	never	done	before	so	it’s	
interesting.		
	
I:	 You	got	to	work	with	infants?		
	
P1:	 Yes.	I	did	Children’s	Center	here	at	State.	(soft	giggle)		
	
I:	 Wow.	That’s	cool!	That’s	awesome.	What,	um,	forgive	me,	what	year	are	you	in?		
	
P1:	 Uh,	this	is,	next	year	is	my	last	year,	so	technic—	[inaudible	segment]	senior	next	
year.		
	
I:	 [inaudible	segment]	Awesome.	Congratulations;	that’s	going	to	be	fun.	
	
P1:	 Thank	you.	
	
I:	 Um…	cool!	So,	uh,	switching	gears	a	little	bit,	what	types	of	events,	places	or	
experiences	on	campus	do	you	consider	art?	And	it	could	be—	
	
P1:	 Art?	
	
I:	 Like,	informal	art	beyond,	uh,	beyond	the	traditional	sense	of,	like,	paintings	in	a	
gallery…	um…	just	something	that	you	consider	art,	um…	
Appendix A: Transcripts
Transcript	Four
52
P1:	 I	just	feel	like	bringing	in	different	people	from	different	cultures.	And	that’s	
something	that	SDSU	does	a	lot;	it	has	a	lot	of	events	with	various…	um…	parties	or	
just	get-together’s	or	reunions.	I	feel	like	that’s	art,	because	you	learn	from	other	
people	-	other	cultures.	
	
I:	 Mhm.	
	
P1:	 Um,	also,	um,	we	have	like	food	fairs	every	other	Thursday	or	something	like	
that—	
	
I:	 Mhm.	
	
P1:	 And	I	feel	like,	in	a	way,	we	get	to	learn	from	other	people	and	I	feel	like	that’s	art.		
	
I:		 Yeah,	yeah!		
	
P1:		 And	—	And	then	we	see	it	around	on	the	benches,	they	also	have	them,	like,	um,	
painted	and	with	a	message.	And,	I	mean,	it’s	something	that	everybody	can	look	
at	in	their	spare	time.		
	
I:		 Yeah,	oh	yeah!	The	benches	are	great!	Um...	
	
P1:		 Yeah…		
	
I:	 Yeah,	the	murals	are	everywhere,	there’s	flyers,	painted	benches,	those	are	all	
really	great…	Um,	so	now,	what	kind	of	interactions	have	you	had	with	art	on	
campus,	would	you	say?		
	
P1:		 With	art,	okay…?		
	
I:		 Like,	what-what	inspires	you	to	interact	with	art	and	are	there	any	barriers,	by	
chance?	
	
	
Appendix A: Transcripts
Transcript	Four
53
P1:		 I	feel	like...	I	mean,	just	people	out	there	engaging	you	and	telling	you	like,	“Oh,	
come	over	here”,	“You	wanna	look	at	this?”,	“You	wanna	try	something	new?”	Um,	
especially	when	we	come	back	and	we	have	that	welcome	week...	um...	thing,	they	
have	a	lot	of	events	where	we	can	participate	in,	then	they’re	very	inviting…	So	I	
feel	like	[inaudible	segment]	are	some	of	the	things	that	we...	we	can,	um,	get	
ourselves	involved	in.	
	
I:		 Mhm.	Do	you	ever	feel	like	there’s	any	barriers,	um,	to	interacting	with	art?	Or	do	
you	think	it’s	pretty	open?		
	
P1:		 Here	in	school?	Um,	I	feel	like	it’s	very	opened.	Just	because	it’s	very	diverse,	so…	I	
don’t	see,	like,	any	barriers.				
	
I:		 Mhm,	yeah,	cool!	So,	um,	so	now	going	back	to	your	major,	um,	how	—	how	does	
art	relate	to	your	future	career	by	chance?	Like,	thinking	of	art	in	a	tradi—	in	a	non-
traditional	sense?		
	
P1:		 I	feel	like	art	is	just	another	way	to	say	“creativity”	and	when	you’re	working	with	
children	you	have	to	be	very	creative,	just	because...	different	learning	styles.	And	
you	have	to	get	creative	with	the	way	you	teach	them	and	also	to	keep	things	fun	
and	out-of-the-normal.	And	just	create	an	environment	where	they…	don’t	get	
bored.	And	just	have	to	be	very	creative.	
	
I:		 Mhm,	yeah!	Oh,	absolutely,	I	agree.	Um...	so,	building	on	that,	uh,	can	you	think	of	
any	way	that	art	could	be	worked	into	your	classes	by	chance?	Or,	um,	maybe	as	
an	assignment	or	a	field	trip?	Like	—	like	what	do	you	think?		
	
P1:	 Uh,	in	terms	of	classrooms	I	feel	like	many	times	we...	read	stories,	but	I	think	that	
it’s	important	also	to	bring	those	stories	to	life.	Um,	for	example	we	were	learning	
about	Ros-I-I-	work	at	Rosa	Parks	Elementary.	
	
I:	 	Mhm.	
	
	
Appendix A: Transcripts
Transcript	Four
54
P1:		 And	we	read,	um,	about	her	story,	but	we	took	it	one	step	further	and	they	had…	
um...	uh,	art	teacher	come	in	and	actually	teach	them	some	drama	a-and	acting	
skills	and	had	them	(indistinct	noise	in	background)	act	and-and,	like,	create	a	play	
of	Rosa	Park’s	life	so,	that	was	very	fun	and	they	really	enjoyed	it.		
I:	 That’s	awesome.	
	
P1:	 And	it’s	different…	yeah.	
	
I:	 Cool!	Cool,	yeah…	um...	that’s	really,	really	cool.	That’s	awesome.		Um…	so	Arts	
Alive	SDSU,	um,	works	on	campus	to	ensure	that	art	is	in	everyday	life.	They	
painted	the	benches	actually	on	campus	and	they	have	a,	uh,	jewelry-making	
popup	at-at	the	farmer’s	market,	um...	So	like	what	do	you	think,	um,	what	do	you	
think	appeals	to	you,	uh,	about	Arts	Alive	SDSU?	(long	pause)	As	far	as	like...	
	
P1:	 What	appeals	to	me?	
	
I:	 Yeah,	like,	like	a	connection	with	art	in	a	non-stuffy,	like,	formal	manner,	or	like,	
creating	things,	how,	how	does	it	appeal	to	you,	personally?	
	
P1:	 I	just	feel	like	when	you’re	having	a	bad	day	or	something;	for	example,	the	other	
day	I	was	work,	I	was	sitting	on	the	bench	and	then	it	had	a	little	message	on	top	of	
it,	and	it	just	made	you	think	and	analyze	and,	I	don’t	know	it	just	brightened,	
brightened	up	my	day	actually.	Reading	what	that	art	meant	for	them	and	how	we	
interpret	it,	so.	It,	it...		
	
I:	 Yeah.	
	
P1:	 I	like,	um,	that	art	is	very	expressed	here	at,	at	SDSU.	
	
I:	 Mhm.	Now	like,	what	keeps	you	from	in,	in	some	cases,	what	keeps	you	from	
participating	in	Arts	Alive	events	or	enjoying	the	art	they	share?	Like,	is	it	
sometimes	that	you	don’t,	you	don’t	know	about	it,	or	you	don’t	see	it,	maybe	you	
don’t	like	it,	like,	what	are,	what	are	some	things?	
	
Appendix A: Transcripts
Transcript	Four
55
	
P1:	 I	feel	a	lot	of	the	times	we	don’t	know	about	it,	um...	because	we	have	busy	lives,	
and	sometimes	they’re	handing	out	fliers	and	you	don’t	even	have	time	to	pick	up	
a	flier.	So	I	feel	like,	um,	yeah	it	needs	to	be	promoted	a	little	bit	more	like	in	
multimedia	because	that’s	where	everybody	is.	Um,	so	yes,	I	feel	like	one	of	the	
problems	is	that	I	don’t	know	about	it	or	I	don’t	hear	about	it	(brief	giggle)	because	
I’m	busy	or	something.	
I:		 Yeah.	So	what	could	someone	say	or	show	you	to	convince	you,	uh,	to	go	to	an	
event	or	enjoy	the	art	shared?	
	
P1:		 Um...	maybe	just	create,	like,	an	event	where	you	can	bring,	like,	family	and	friends	
and	just...	I	don’t	know,	like	a	community	event?	
	
I:		 Mhm.	
	
P1:		 I	think	it’d	be	interesting;	I	mean,	when	I	was	a	freshman	I...	I	think	there	was	an	
event	where	they	had,	like,	a-a	fair	and	they	create--they,	they	provided	us	with,	
like,	different	materials	and	we	got	to	create	stuff	and	it	was	really	interesting	and	
it	was	a	family	event,	like,	I	bought	[/brought/]	my	family	and	they	enjoyed	it	so...		
	
I:		 Mhm.	
	
P1:		 I	think	j-just	opening	it	a	little	bit	more	for	the	community.	
	
I:		 Yeah,	that’d	be	cool.	Now,	like,	if-if	for	example,	like,	let’s	say	that	somebody...	uh,	
like,	l-let’s	say	that	there	was	a	play	going	on,	um,	in	the	theater…	
	
P1:		 Mhm.	
	
I:		 And...	you	know	someone	who’s	trying	to	get	your	attention	about	it,	like,	what	
would	you	literally	have	them	say	to	convince	you	to	go,	even	if	it,	you	know,	might	
not	be	of	interest	to	you;	like,	what-what	could	think,	um,	they	could	say	in	order	
to,	like,	convince	you,	um...to	do	it.	
	
Appendix A: Transcripts
Transcript	Four
56
P1:		 Umm...	it’s	free—no,	I’m	just	kidding.	
I:		 (Laughs)	
	
P1:		 (Laughs)	
	
I:	 Yeah,	that	would	be	a	pretty	good	convincing	point.	[cross	talk]	
	
P1:			 I'm	kidding.	Uh,	I	think...	I	--	I	just	feel	like...	maybe	just	creating,	like,	something	
that	would	catch	your	attention,	like,	instead	of	just	passing	out	flyers,	like,	put	up,	
uh,	like,	a	small	play	or	give	us,	like,	a	little...sneak	peak	of	what’s	going--what’s	it	
going	to	be;	and	that	way	it	capture	[/captures/]	our	attention.	
	
I:		 Mmm.	
	
P1:		 ‘Cause	a	lot	of	times	we’re	just	walking	by	and	we	don’t	even	notice	people	passing	
out	flyers	or	stuff	like	that.	
	
I:		 Yeah…	That’s	a	good	idea.	
	
P1:		 And	it’ll	be	like	a	little	sneak	peek.	(Giggles)	(Inaudible)	
	
I:		 Yeah!	Very	cool,	very	good.	So...	cool,	is	there	anything	else	you’d	like	to	add	about	
art	or	Arts	Alive	SDSU?	Anything	that’s	impacted	you	personally?	Anything	that	you	
would	like	to	share?	
	
P1:		 Uh,	I	just	feel	like	SDSU	does	a	good	job	at	promoting	art.	And-in-in	any	way,	just	
the	way	it’s	set	up	with	the	pond	and	the	trees;	I	think	that’s	a	way	of	art	as	well.	
And...	like	I	told	you	about	the	benches?	Eh,	eh,	they’re,	they’re	really	nice;	I	really	
like	that.	And,	yeah	that’s	it.	I	feel	like...	um...	I’ll	look,	I’ll	pay	more	attention	too	
(chuckles),	now,	when	I	see	people	passing	out	flyers	or	stuff	like	that.	
I:		 Mhm.	
	
P1:		 Um,	to	be	a	little	bit	more	involved.	
	
Appendix A: Transcripts
Transcript	Four
57
I:			 Awesome.	Well,	you’re	all	done!	Thank	you	so	much	for	your	time.	[cross	talk]	I,	I,	
really	appreciate	you	talking	with	me.	And	I-I’m	so	glad	that	you	took	out	the	time	
to	talk	with	me.	I	really	appreciate	it.	
P1:		 Ok	thank	you!	
	
I:		 [inaudible	segment]	So	much.	
	
P1:		 [inaudible	segment]	Thank	you!	Have	a	[inaudible	segment]	
	
I:		 [inaudible	segment]	ok?	Bye-bye,	thank	you.	
	
###	END	OF	INTERVIEW	###	
Appendix A: Transcripts
Transcript	Four
58
College	of	Business	
Interview	Date:	March	23,	2016	
Name	of	Interviewer:	Megan	Hyatt	
Name	of	Transcriber:	Tatiana	Rizo	
Length	of	Interview:	06:25	
Link	to	Interview:	https://www.youtube.com/watch?v=_pj1bmulbVg	
	
I:	 Alright,	Mario,	go	ahead	and	tell	me	a	little	bit	about	your	major.	Like	what	are	you	
studying?	
	
P1:	 Well	currently,	I’m	a	human	resource	major.	Um.	the	classes	that	I’m	taking	right	
now	are	organizational	behavior,	marketing,	and	um,	segment	management.	So	
basically	those	are,	you	know,	the	very	first	upper	division	classes	that	I	have	to	do.	
Um,	you	know,	for	my	major	hopefully	when	I	get	out	I	want	to	either	work	in,	um,		
you	know,	work	as	a	recruiter,	you	know,	how	the	companies	recruit	people,	or	
you	know,	equal	employment	opportunities	or	maybe	compensation	packages.	I	
know	there’s	a	lot,	you	know,	to	the	major,	and	there’s	a	lot	of	different	areas	that	
I	could	go	into,	but	um,	those	are	just	kind	of	a	primary	roles	that	I	want	to	work	in.		
	
I:	 Okay,	awesome.	Um.	So	your	major,	what	types	of	events,	places,	or	experiences	
on	campus,	do	you	consider	art?	
	
P1:	 Um,	well,	aside	from	your	traditional,	kind	of	like,	you	know,	art	work	on	paper,	or	
maybe,	you	know,	some	of	the	art	I	do	see	on	campus,	might	be,	you	know,	maybe	
murals.	I	walked	around	and	seen	a	few	sculptures.	But,	besides	that,	um,	I	also	
consider	music	to	be	art.	So,	um,	yeah	I	know	in	the	Student	Union	they’ll	have	
people	who	are,	you	know,	sometimes	playing	out	there,	and	it’s	just	always	nice	
to	go	into	the	Student	Union,	and	you	know,	have	a	seat	and	listen	to	the	music.	
	
I:	 Yeah,	definitely.	I	can	agree	with	that.	Uh,	okay,	okay.	So	kind	of	going	back	to	
major.	How	do	you	think	art	relates	to	your	future	career,	if	it	does	at	all?	
	
P1:	 Um,	so,	how	does	art	relate	to	my	major,	was	the	question?	
	
I:	 Yeah.	
	
Appendix A: Transcripts
Transcript	Five
59
P1:	 Oh,	um,	well,	you	know,	being	a	human	resource,	you	know,	major,	I	think,	you	
know,	a	way	that	something	can	be	incorporated,	um,	you	can	look	at	a,	just	at	the	
very	basic	business	function.	So	say,	you	know,	maybe	we	go	to	maybe	an	art	
gallery,	um.	Maybe,	just,	you	know,	take	a	field	trip.	This	is	bad,	can	we	redo	this?	
	
I:	 It’s	okay.	That’s	awesome.	
	
P1:	 Um,	yeah,	it’s	just	because	I	have	a	lag.	Like,	there’s	a	lag,	like,	so	where,	like,	I	
don’t	know	what	you’re	saying,	so	I	don’t	know	what	you’re	asking.	
	
I:	 Okay,	so,	sorry	about	that.	If	you	could	think	of	any	artwork	being	incorporated	in	
your	future	career.	What	do	you	think	it	could	be,	like,	how	could	it	relate	to	
human	resources?	
	
P1:	 Um,	I	think	art	can	be	incorporated	into	human	resources	you	know	maybe	as	a,	
um,	you	know,	maybe	through	recruitment	events	if	you,	or	say,	like,	in	an	art	
gallery	or	something	like	that	or	you	could	try	to	recruit	people	just	to	maybe	bring	
that	art	along.	You	know,	kind	of	show	them	what	you	guys	are	trying	to	do	or	you	
know,	you’re	at	an	art	gallery,	you’re	trying	to	sell	other	people’s	art.	You	know,	
maybe	you	could	bring	that	art	along.	I	think	that’s	a	way	you	could	attract	new	
people	or	you	know	maybe	you	could	have	a	recruitment	event,	where	you	maybe	
perhaps	have	a	concert,	and	you	know,	try	to	draw	people	in.	
	
I:	 Definitely.	So	Arts	Alive	SDSU	works	on	campus	to	put	art	in	everyday	life.	They	
painted	the	benches	on	campus,	there’s	jewelry	making	at	the	farmer’s	market,	so	
based	on	anything,	would	you	know	what	Arts	Alive	[inaudible	segment]	
	
P1:	 Could	you	repeat	that?	
	
I:	 What	appeals	to	you	about	Arts	Alive	SDSU	events?	
	
	
Appendix A: Transcripts
Transcript	Five
60
	
P1:	 What	really	appeals	to	me	is,	you	know,	to	be	able	to	kind	of	take	a	break	from	
school.	I’m	usually,	you	know,	we’re	students,	we	have	jobs,	we	work	a	lot,	we	
have	to	focus	on	school.	And	I	think	what	Arts	Alive	at	SDSU	offers	is,	um,	you	
know,	um,	just	being	able	to	take	a	break	from	you	know	our	busy	lives.	Uh,	since	it	
is	at	San	Diego	State	where	we	all	attend,	um,	it’s	always	nice	to	be	able	to,	like,	I	
said	before	go	to	the	Student	Union	have	a	seat,	take	a	look	around	the	gardens,	
take	a	look	around,	see	what	kind	of	artwork	um	you	know	San	Diego	State	has	to	
offer.		
	
I:	 Yeah.	So,	what	keeps	you	from	participating	in	Arts	Alive	SDSU	events,	or	the	art	
that	they	share?	
	
P1:	 You	know	I	just	think	some	of	it	is	not	having	enough	time,	because	of	my	busy	
work	schedule	and	maybe	different	people	maybe	have	the	same	problem.	Along	
with	that	maybe	not	hearing	about	the	events	you	know	when	they	happen.	I	
know	sometimes	there	are	like	flyers	or	posters	out	there	but,	um,	you	know,	I	
think	maybe	if	there	was	more	of	an	emphasis	through	like	social	media	or	
something	like	that	it	would	be	easier	to	you	know,	know	when	something	is	going	
on.	
	
I:	 Oh	definitely.	That	kind	of	I	guess	leads	into	my	next	question	of	what	could	
someone	say	or	show	you	to	convince	you	to	go	to	an	event?	I	mean	you	kind	of	
touched	the	concept,	but	I	mean,	if	someone	told	you	to	come	with	them,	would	
you	go?	Or	what	would	it	take	for	you	to	go	to	a	show	or	a	concert?		
	
P1:	 Um,	I	think	that	if	a	friend	came	up	to	me,	and	told	me,	you	know	hey	you	should	
come	check	out	this	event	it	looks	really	cool	looks	like	a	lot	of	fun,	I’d	be	more	
inclined	to	go,	um	you	know,	just	hearing	about	their	experiences	and	maybe	you	
know	if	they	had	a	good	time	why	wouldn’t	you	know	why	wouldn’t	you	want	to	
go.	
	
	
	
Appendix A: Transcripts
Transcript	Five
61
I:	 Yeah,	I	agree.	So	for	my	last	question,	Is	there	anything	else	that	you	would	like	to	
add	about	Arts	Alive	SDSU?	
	
P1:	 Uh,	no,	that’s	all.		
	
I:	 Okay	cool.	That’s	the	end	of	the	interview.		
	
###END	OF	INTERVIEW###	
	
	
Appendix A: Transcripts
Transcript	Five
62
College	of	Health	and	Sciences	
Interview	Date:	March	17,	2016	
Name	of	Interviewer:	Natalia	Xibille	
Name	of	Transcribers:	Elizabeth	Bradford,	Nikki	Nguyen,	David	Chi,	Arvin	Yazdan,	Baylee	
Akins,	Kaitlyn	Renison	and	Arianna	Rybkowksi	
Length	of	Interview:	08:34	
Link	to	Interview:	https://www.youtube.com/watch?v=h2zH-yRk7Q4	
	
I:		 Alright,	so	we	are	live,	so	just	to	start	off	the	interview,	um,	I	wanted	to	know,	if	
you	could	give	me,	uh,	just	a	little	bit	about	your	major,	what	you’re	studying.	
	
P1:		 Umm,	I’m	a	nursing	major,	so	basically	I’m	part	of	the	school	of	nursing	so	I	(long	
pause)	learn	everything	about	nursing	right	now,	like	I’m	going	to	hospitals	and	
stuff.		
	
I:		 Okay,	what	kind	of	classes	are	you	taking?	
	
P1:	 Uuuuuumm,	Fundamentals	of	Nursing,	Physical	Assessment,	there’s	also	(long	
pause)	as	well	as	some	GE’s	like	history	right	now.	
	
I:		 Well,	very	cool.	So,	switching	gears...what	type	of	events,	places	or	experiences	on	
campus	do	you	consider	to	be	art?	
	
P1:		 Wait,	I’m	sorry	-	what?	Say	that	again?	
	
I:		 What	types	of	events,	places	or	experiences	on	campus	do	you	consider	to	be	art?	
	
P1:		 [Cross	talk]	ummmm…	
	
I:		 [Cross	talk]	so	it	could…	
	
P1:		 Oh	yeah,	go	ahead.	
	
	
	
Appendix A: Transcripts
Transcript	Six
63
I:		 It	could	be	informal	art	such	as,	umm,	you	know,	aside	from	the	traditional	art	
gallery.	It	could	be	anything	from	like	painted	benches,	to	flyers,	anything	along	
those	lines	that	you	would	consider	art?	
	
P1:		 Okay.	Um	definitely	like	the	big	concerts	we	hold	…	even	like	the	open	mics.	Um	
I’ve	definitely,	I’ve	seen	lots	of	cultural	performances,	such	as	like	dancing	and	
stuff.	Um	and	like	the	the,	the	uh	benches	like	you	said	that	was	a	good	example.	
Um	I’ve	seen	(long	pause)	a	picture	of	a	mural	somewhere,	I	haven’t	seen	it	
actually	on	campus,	but	I	know	it’s	somewhere.	But	yeah,	stuff	like	that.	
	
I:		 And	(long	pause)	what	interactions	have	you	had	with	these	forms	of	art?	…	That	
you	just	explained	…	that	you	just	[inaudible	segment].	
	
P1:		 Um,	I’ve	seen	them	around	campus,	I’ve	attended	a	couple	of	things.	Um	I	haven’t	
partaken	nor	promoted	per	say,	but	I’ve	gone	and	enjoyed	them.	
	
I:		 Which	ones	have	you	attended?	
	
P1:		 Um	I	went	to	a	jazz	concert.	I’ve	been	to	a	couple	open	mics	…	and	then,	I’ve	heard	
some	of	the	concerts	from	outside	the	open	air	theater.		
	
I:		 Okay	so	definitely,	um,	you	know,	art	in	motion	seems	to	be	the	kind	of	…	
	
P1:		 Yeah	[cross	talk]	yeah	definitely.		
	
I:		 Alright,	and	um,	so	(long	pause)	what	inspires	you,	or	what,	what	motivated	you	to	
partake	in	those,	um,	experiences	and	forms	of	art?	
	
P1:		 Um,	it	just	sort	of	matched	with	stuff	I	was	interested	in.	Like	I’m,	I	like	music	so,	a	
lot	of	stuff	I	go	to	is	music	oriented.		
	
I:		 Okay	…	and,	what	are	some	barriers	you	would	say	that	you	have	when	
participating	in	these	events	or	that	prevent	you	from	par-participating	in	all	the	
events?	
Appendix A: Transcripts
Transcript	Six
64
P1:		 Uhhh	prevent	me	from	participating	in	all	the	events…	I	guess	if	I’m	not	familiar	
with	some	of	the	stuff	that’s	going	on	then,	I’m	not	as	inclined	to	uh	be	interested.		
	
I:		 Okay.	Soo,	going	back	to	your	major.	How	does	art	relate	to	your	future	career?	
Um	it	could,	once	again	in	a	nontraditional	way,	it	could	be,	um,	if	you’re	making	
things	with	your	hands	or	looking	at	a	s-,	like	diagram	or	a	design?	How,	how	would	
you	relate	it	to	your	future	career?		
	
P1:		 Art	and	nursing…	ummm.	
	
I:		 *freezes	on	interviewer	smiling*	
	
P1:	 Well	there	definitely	(long	pause)	as	a	therapy,	I	suppose?	Like	I	know	it’s	common	
for	music	therapy	to	be,	um,	implemented	and	I	s-,	maybe	even	like,	drawn,	like	art	
pfff	art,	like	paintings	and	stuff?	Possibly?	Other	than	that	I’m	not	too	sure.		
	
I:		 Okay..Alright	that’s	perfect.	Um..	so	building	on	that...can	you	think	of	any	way	
that	art	could	be	worked	into	the	classes	you’re	currently	taking	for	your	major?	
	
P1:		 Maybe	uh	like	building	off	the,	uh,	music	therapy,	maybe	a	class	that	discussed	the	
benefits	and	just	went	into	more	detail	about	that	kind	of	stuff.	
	
I:		 Okay,	so	more	theory	based?	
	
P1:		 Yeah.	
	
I:		 Okay.	Um,	what	about	thing	like	assignments	or	field	trips.	Do	you	have	any	other	
ideas?	
	
P1:		 To	um,	to	uh?	
	
I:		 To	incorporate	art	in.	(video	static)	
	
	
Appendix A: Transcripts
Transcript	Six
65
P1:		 Ummm	(long	pause)	maybe	like	a	uh	nursing,	to	a	nursing	museum	maybe	there	
would	be	some	interesting	exhibits	or	something.	
	
I:		 Okay.	And	so	Arts	Alive	SDS...	um,	have	you	heard	of	Arts	Alive	SDSU?	
	
P1:		 I	have	not,	no.	
	
I:		 Alright	well,	basically	it's	a	program	on	campus	that	works	to	ensure	that	there’s	
art	in	everyday	life.	So	as	I	mentioned	before	you	know,	the	murals,	um,	the	
different	pop-up	events	like	jewelry	making,	things	like	that.	
	
P1:		 Mhm	(head	shaking	up	and	down)	
	
I:		 So,	based	on	that	broad	concept…of	the	program,	what	about	it	appeals	to	you?	
	
P1:		 Uh,	just	the	opportunity	to	get	the	people	on	campus	involved,	I	suppose,	that’s	
kind	of	cool.	
	
I:		 Okay.	Alright,	so,	what	keeps	you	from	participating	in	Arts	Alive	SDSU	events,	or	
enjoying	the	art	they	share?	
	
P1:		 Not	knowing	about	it,	really.	
	
I:	 Okay,	so	just…	alright,	lack	of	knowledge.	Okay,	um,	but	do	you	see	these	events?	
Have	you	seen	any	events–	
	
P1:		 I’ve	seen,	like,	you	know,	snapchat	stories…uh,	but	I	haven’t	necessarily	seen	in	
person.	Like,	oh,	that’s	an	Arts	Alive	event.	
	
I:		 Mhm.	Okay,	so,	knowledge,	not,	um,	no	visibility.	But	you	have	seen	it	in	social	
media,	you	mentioned?	
	
P1:		 Yeah,	yeah.	
	
I:		 What	forms	of	social	media	aside	from	snapchat?	
Appendix A: Transcripts
Transcript	Six
66
P1:		 Mainly	just	snapchat,	I’d	say.	
	
I:		 Okay.	And	what	kind	of	events	have	you	seen	on	snapchat	from	Arts	Alive	SDSU?	
	
P1:		 Um…(sigh),	“mmmif”…	I	know	I’ve	seen	them,	let	me	think.	
	
I:		 Mhm.	
	
P1:		 They	host,	they’re	the	ones	who	host	some	of	the,	uh,	performances	and	stuff	in	
the,	uh,	theatre	too	right?	Like,	the	Montezuma	Hall...or	no?		
	
I:		 Um…	I	believe	they	do	host	some	of	those.	They	do	a	lot	of	events	at	the	farmers	
market,	they...	stuff	like	that.		
	
P1:		 Oh,	okay.		
	
I:		 They	did	um,	a	giant	puppet	that	was	walking	through	there.	They	do	a	lot	of	
hands-on	activity.	Have	you	seen	any	of	those	on	social	media?	
	
P1:		 Ummm,	I	guess	I	haven’t	um,	no.	
	
I:		 Oh,	okay.	Alright.	Perfect.	So	what	could	you	say,	what,	what	could	someone	say	or	
show	you	to	convince	you	to	go	to	an	event,	an	event	for	Arts	Alive	SDSU.	
	
P1:	 Uh,	just	let	me	know	what	(pause)	kind	of	event	it	would	be?	And	then	yeah	if	I’m	
interested	I	could	definitely	would	go	check	it	out.	
	
I:		 What	kind	of	events	would	you	be	interested	in	attending?		
	
P1:		 Uhmmm	…	That’s	a	good	question.	I’m	usually	kind	of	interested,	I’m	usually	pretty	
interested	in	a	lot	of	art,	stuff,	so	(long	pause)	maybe	like	a	(long	pause)	a	(long	
pause)	painting	thing,	or	like...	How	do	I	explain	this?	Like	you	just	show	up,	you	
paint	maybe	part	of	like	a	larger	mural	everyone’s	doing?	Or...	Uhhh	maybe	
impromptu	like	dance	lessons	for	a	quick	flash	mob	or	something?	I	don’t	know.		
Appendix A: Transcripts
Transcript	Six
67
I:		 Okay	so	hands	on	things?	
	
P1:		 Yeah.	
	
I:		 Alright	…	Okay	well	I	think	that’s	it	unless	there’s	anything	else	you’d	like	to	add?		
	
P1:		 Uhh	no!	
	
I:		 [Inaudible	segment]	...or	for	Arts	Alive?	No?	Nothing	else?	
	
P1:		 Nope!	
	
I:		 Alright	well	thank	you	so	much	for	your	time	and	I	hope	you	have	a	nice	day!	It	was	
nice	meeting	you!	
	
P1:		 Alright,	thank	you!	
	
I:		 Alright,	bye.	
	
P1:		 Buh-bye.	
	
###END	INTERVIEW###	
	
	
	
Appendix A: Transcripts
Transcript	Six
68
College	of	Business	Administration		
Interview	Date:	March	18,	2016	
Name	of	Interviewer:	Mikaela	Mikova	
Name	of	Transcribers:	Mikaela	Mikova	and	Leo	Sue	Jane		
Length	of	Interview:	11:19	
Link	to	Interview:	https://www.youtube.com/watch?v=IZT6kJ-7-VI	
	
I:		 Alright,	hi!		
	
P1:		 Hi.	
	
I:		 Okay	S-	(laughter)	
	
P1:		 (Laughter)	
	
I:		 Alright,	so	tell	me	a	little	bit	about	your	major.		
	
P1:		 Uhh,	I'm	in	the	business,	uh,	school	of	business.	Um,	my	major	is,	uh,	Business	
Administration	with	an	emphasis	in	management.	Um...	I	don't	know	what	else	to...	
It's	about	business	(short	laugh).	Which	includes	accounting,	uh,	there's	marketing…	
I	think	hospitality	is	another	one,	management,	that	kind	of	thing.		
	
I:		 Okay,	so	those	are	the	different	areas.	Um,	what	kind	of	like	specific	classes	do	you	
take?	
	
P1:		 Um,	it's	pretty	w-…	There's	a	wide	range	they	give	you…	There's	some	finance,	um	
math	is,	is	included	in	there	too,	um	like	sta-	statistics	and	things	like	that.	There's	
marketing	and	then	as	you	get	in	the	higher	levels	its	like,	uh,	like	right	now	I'm	in	an	
international	business	class.	There's	a	lot	of,	uh,	cultural	and	international	classes	to	
kind	of	get	you	to	understand	that,	you	know,	business	is	a	global	thing,	which	is	
kinda	[/kind	of/]	interesting.	Um,	there's	some	HR	stuff	you	gotta	learn,	um...	Uh,	I'm	
trying	to	think	what	else…	Th-	that's	pretty	much	it.	It's	like	all,	all	aspects.		
	
I:		 Okay.	
	
Appendix A: Transcripts
Transcript	Seven
69
P1:		 -Operations	management	too.	That	was…	fun	(laughter).		
	
I:		 And	uh,	with	all	those	different,	uh,	aspects,	what	kind	of	job	or	career	does	that	
field…	um,	that	major,	lead	into?		
	
P1:		 Um,	for	me	or	in	general?		
	
I:		 In	general…	[cross	talk]	or	what	you're	in	interested	in.	
	
P1:		 Well	so,	management	is…	you	know,	management	of	any	business.	It's	kind	of	why	I	
choose	it.	It's	uh...	wide	range	of	choices	cause	[/because/]	everything	is	a	business,	
so	you	have	that	and	then	management;	everything	needs	some	kind	of	
management	aspect.	Um…	So,	that’s	kinda	[/kind	of/]	why	I	choose	it	cause	I'm	still	a	
little…	umm…	undecided	on	what	I	wanna	[/want	to/]	do	so	I	figured	it	was	a	good	
way	to	go.	Which	is	true,	it	kinda	[/kind	of/]	teaches	you	the	ins	and	outs	of…	of	
business	and	everything,	you	know.	Everything	needs	management,	from	
budgeting…	to,	you	know,	marketing,	all	that	stuff.	So	it's,	it's	pretty,	um…	it's	
leaving	a	lot	of	options	open	which	is	cool.		
	
I:		 Okay,	cool.	So,	um,	switching	gears	a	little	bit…	Um,	what	types	of	events,	places	or	
experiences	on	campus	do	you	consider	art?	
	
P1:		 Art,	um,	I	would	say...	obviously	anything	in	the	arts	department	but	also	probably	
music,	um…	dance,	uh,	theatre.	Any	sort	of	like	singing,	theatrical	performances,	
um…	Even	like	design	or	like	interior	design…	Um,	I	could	see	architecture	as	
	 being	some	k-	form	of	art	even	though	its	a	little	bit	more	engineering.	Um,	but	
any,	any	kind	of	design	or...	Uh,	entertainment,	theatre,	drawing,	that	kind	of	thing.		
	
I:		 So,	so	all	those	that	you	mentioned	and	anything	that	would	go	beyond	the	
traditional	type	like,	uh…	a	gallery	experience	or	something	like	that.	You	would	
count	all	those	different	things	as	art?		
	
P1:		 Yeah,	I	see	that	as	art.	Yeah.		
	
	
Appendix A: Transcripts
Transcript	Seven
70
I:		 Okay…	So	um,	what	interactions	have	you	had	with,	uh,	art	on	campus?		
	
P1:		 Umm…	I've	been	to…	um,	you	know	Darrel,	so	I've	been	to	some	his	music,	um,	
when	he	was	doing	the	performances	they	have	like,	uh,	this	all	day	sort	of	electro-
acoustic	performance	thing	where	everybody	comes	in	and	just	does	something	
that’s	related	to,	to	their,	um…	their	focus.	And	that,	that	was	pretty	cool.	Um…	uhh,	
I	haven't	been	to	any	like	theatre	performances	here.	Um,	I	don't	do	a	lot	of	stuff,	
you	know,	on	campus.	I	kind	of	go	to	school	and	go	home	to	be	honest,	but	um…	
yeah,	I	think	that	was	basically	it.	It	was	just	the	music	stuff.		
	
I:		 So	you	said	that	you	just	go	to	school	and	go	home.		
	
P1:		 Mhm.		
	
I:		 Um,	what	are	the	barriers	that	keep	you	from	attending	more	events?		
	
P1:		 I	don't	have	time.	Work	full-time	and	then,	you	know,	after…	after	work	I	go	to	class	
at	night,	and	then	after	that	it’s	like	I'm-	it's	nighttime.	I	just	want	to	go	home	and	
eat	dinner	and	like	go	to	bed.		
	
I:		 (Laughter)	
	
P1:		 So	I	really	don't	have	time.	I	don't	know	how	anyone	has	time	(laughter).	But	um,	
yeah	then	on	the	weekends,	I	don't-	I	don't	really,	I'm	not	super	involved	with	any	of	
the	um...	um...	art	stuff,	so	I	don't	know	what	going	on	here	on	the	weekends…	but…		
	
I:		 Okay…	Th-	that's	understandable…	Um,	so	going	back	to	your	major,	how	does	art	
relate	to	your	future	career?	And	you	can	think	of	this	in,	in	the	non-traditional	way	
like	making	things	with	your	hands	or	looking	at	the	design	of	something…	
	
Appendix A: Transcripts
Transcript	Seven
71
P1:		 That's	interesting.	Um…	hm…	So	I	would	say…	uh-	you	know	I'm	not	really	sure	what	
my	future	career	is,	but	I	can	see	that	management	definitely	connects	to…	uh,	the	
art	field	because	every-	like	I	said,	everything	is	a	business.	Everything	needs	some	
sort	of	management,	so	if	you're,	you	need	to	be	able	to	manage,	you	know…	your…	
the	way	you	market	yourself,	um	supplies	for	your	art,	you	know…	um,	where	you're	
doing	your	performances	or	showing	your	art.	All	that	stuff	is,	is	technically	a	
business	and	you	can	learn	a	lot	of	ways	to	manage	it	and	ways	to	budget,	um,	in,	in	
the	art	classes-	or	in	the,	uh,	business	classes	that,	that	they	provide.	So	yeah,	I	
mean…	I	guess	I	could,	you	know,	you	could	relate	it	to	art	in	that	way,	I	guess.		
	
I:		 And	uh…	For	you,	would	you	want	to	have	like	an	artistic	aspect	of	your	career	in	
	 management?		
	
P1:		 Um	yeah.	I	mean	that	would	be	kinda...	That	would	be	interesting,	I	guess.	I	really	
haven't,	I	haven't	thought	about	what	I	wanna	do	really.	But	like	I	could	see	owning	
like	a	little	gallery	here	would	be	pretty	cool.	Um…	um...	even,	even	like	a	coffee	
shop,	you	know	has	little	events	like,	you	know,	musical	performances	or	a	gallery	in	
the	back	and	stuff	like	that.	I	could	see	that,	yeah.	That	would	be	fun-	
	
I:		 That	would-	(noise	interference)		
	
P1:		 -in	this	area.			
	
I:		 -that	would	be	very	cool.		
	
P1:		 Yeah.		
	
I:		 Alright,	so	building	on	that,	can	you	think	of	any	way	that	art	could	be	worked	into	
your	classes	as	an	assignment	or	a	project…	
	
	
Appendix A: Transcripts
Transcript	Seven
72
P1:		 Um…	Actually,	I’m,	uh,	doing-	So	one	of	my…	Um…	It’s	the	upper,	upper	division	
general	ed	requirements.	It’s-	it’s	a	women’s	studies	class.	So,	not	necessarily	
business	but,	but	they,	they	tie	in	art,	um,	in	this	class	cause	we	have	to	do	an	
interview	with,	uh,	female	relative	then	we	have	to	write	a	history	like	a	short	story	
of	the	relative	mixed	in	with	the	history	of	the	time	period.	So	it’s	uh,	I	think-	I	
see…	Writing	as	art	as	well,	so	that’s	kind	of-	if,	if	we	did	more…	Maybe…creative	
writing…	Um,	creative	writing	projects	would	be	some	kind	of	artistic	expression.	
Um…	tsk,	I’m	trying	to	think…	Business	is	not	artsy,	at	all.	You	know,	it’s	kinda	
[/kind	of/]	dry,	so…	Uh,	and	one	of	my	classes	we’re	actually	making	a,	a	film.	We	
have	to	make	a	movie	about,	you	know,	some	uh-	using	a	creative	concept	and	
then	mixing	in	a	different,	um,	country’s	business	values.	So	that’s	kind	of	an	
artistic	expression	right	there,	is	doing	a,	a	video.	I	don’t	know	how	to	we’re	gonna	
[/going	to/]	do	it	but,	you	know…	we’ll	find	out	(short	laugh)(pause).	
	
I:		 Ok,	so	Arts	Alive	SDSU	works	on	campus	to	ensure	that	there’s	art	in	everyday	life.	
Umm,	they	painted	the	benches	that	are	on,	uh…	on	the	walk	between	Hepner	Hall	
and	Hardy	Tower.	And	they	also	host	a	jewelry-making	booth	at	the	farmers	
market	on	Thursday.		
	
P1:		 Nice.	
	
I:		 Um,	what	appeals	to	you	about	Arts	Alive	SDSU?		
	
P1:		 I	like	that	jewelry	making	idea.	I	had	no	idea.	That’s,	that’s	cool.	Umm…	tsk,	it	
sounds	fun.	It	sounds	like	um…	if,	you	know,	if	I	had	like	extra	time,	that’d	be	
something	that	I	would	definitely	want	to	look	into.	It	sounds	nice-	Like,	I	think	it’s	
important	to,	sort	of,	you	know,	the	beautification	of	the	campus…	It’s-	it's	
important	um…	so	it’s	nice	that	they’re	contributing	to	that,	um	(long	pause).	Yeah,	
that’s	exciting.	I	had	no	idea,	I	think	they	need	to	maybe	widen	their-	their	scope.	I	
didn’t,	I	didn’t	know	anything	about	it.		
	
I:		 Heh	heh,	that’s	funny.	That-	that	was	actually	my	next	question	that	I	was	gonna	
[/going	to/]	ask:	what	keeps	you	from	participating	in	Arts	Alive	SDSU	events	or	
enjoying	the	arts	they	share,	and	it’s	because	you	don’t	see	it-		
	
P1:		 (Laughter)	
	
Appendix A: Transcripts
Transcript	Seven
73
I:	 -and	you	don’t	know	enough	about	it.		
	
P1:		 No,	I	didn’t	know	about	it.	Maybe,	I…	I	don’t	know.	Do	they	send	emails	or	
something	like	that?	I	haven’t,	I	haven’t	seen	any	emails…	Umm…	I	don’t	really	
know	about	it.	It’s	interesting.	Also	the	business,	I	feel	like	the	College	of	Business	
is	kind	of	on	the	other	side	of	campus	from	like,	you	know…	the	arts	stuff	too,	so	
we’re	kind	of	far	removed…	in	a	sense.		
	
I:		 Yeah,	you	guys	are	a	bit…	off	(short	laugh),	off	to	the	side-	[crosstalk]	
	
P1:		 Way	off…	Ahah	yeah.		
	
I:		 So,	so	do	you	think	if	they	did	more	things	around	the	business	area	on	campus,	
would,	would	you	take	notice?	
	
P1:		 Yeah,	definitely…	and,	and	it’s	different	because,	you	know…	You	have	a	group	
	 of,	you	know…	artistic	people	in	the	arts	program	and	business	people	
aren’t	necessarily	gonna	[/going	to/]	be	the	same	people	who	are	gonna	[/going	
to/]	uh,	you	know,	participate	in	that	kind	of	stuff.	But	I	think	it’s	worthwhile	to	
make	it	um…	known,	you	know,	and	there’s	a	lot	of	entrepreneur-	cause	the	
business	program	also	has	entrepreneur,	um…	classes.	So	you	have	a	lot	of	
entrepreneurs	that	might	be	interested	in,	in	the	arts	aspect	too.	That’s	a	good	
idea.	Make	it	known.	Get	it	out	there.	
	
I:		 Definitely.	So	what	could	someone	say	or	show	you	to	convince	you	to	go	to	an	art	
event	or	enjoy	the	art	shared?	
	
P1:		 Hmm…	Um,	I	would	say…	it	would	have	to	be	within	the	time	frame	that	I	can	go.	
It,	you	know…	A	lot	of	us	would	who	work	full-time.	So	it’s	like,	Monday	through	
Friday	I’m	not	usually,	um,	available.	U-	unless	it’s	at	night	when	I’m	taking	classes,	
you	know.	So	maybe	if	it	was	something	going	on	the	weekends	maybe,		 then	I’d	
actually	be	able	to	go.	But,	a	lot	of	times	if	it	conflicts	with	class	then	I’m	probably	
not	gonna	[/going	to/]	go.	You	know…		
	
Appendix A: Transcripts
Transcript	Seven
74
I:		 What’s	interesting	is,	uh,	Arts	Alive	actually	has	a	gallery	in	Downtown…	
	
P1:		 Oh.	
	
I:		 And	a	lot	of	students	don’t	know	about	that.	But,	I	believe	it’s	in,	in	Balboa	Park.	
So…	
	
P1:		 Oh,	that’s	cool!	
	
I:		 Would	you	consider	attending	that	on	the	weekends	or	something?	
	
P1:	 Yeah,	definitely…	[noise	interference]	[inaudible	segment]	
	
I:		 Ok…	(short	laugh	from	both)	[inaudible	segment]	Um…	So,	is	there	anything,	uh,	
you’d	like	to	add	about	art	or	[noise	interference]	Arts	Alive,	in	general?	[noise	
interference]	
	
P1:		 Mmm…	no.	I	mean	well,	I’ll	look	it	up	now	(laughter).	Now	that	I	know	about	it,	I	
didn’t	know	anything	about	it.	So,	um…	yeah,	it	sounds	interesting.		
	
I:		 Ok,	well…	um,	thank	you!	I,	I	appreciate	you	participating	in	this	interview	and,	um,	
I	guess	we’re	done!	
	
P1:		 Alright,	thank	you!	See	you	later.	
	
I:		 Mhm,	Bye!	
	
###END	OF	INTERVIEW###	
	
	
	
Appendix A: Transcripts
Transcript	Seven
75
College	of	Engineering	
Interview	Date:	March	24,	2016		
Name	of	Interviewer:	Jordan	Wilkinson	
Name	of	transcribers:	Michele	Chapman	and	Vanessa	Berentsen	
Length	of	interview:	08:34	
Link	to	interview:	http://youtu.be/LdNuksszb5Q		
	
I:	 All	right	so	can	you	tell	me	a	little	bit	about	your	major	please?	
	
PI:	 Uh	yes	I’m	a	mechanical	engineer	major.	(Long	pause)	
	
I:	 K	and	uh	what	are	you	studying	and	what	kinda	[/kind	of/]	you	know	what	kinda	
[/kind	of/]	classes	do	you	take?	(short	sniffle)	
	
PI:	 So	just	a	lot	of	math	classes	right	now	so	like	the	calculus’s,	calc	[/calculus/]	2,	calc	
[/calculus/]	3	(claps	once)	uh	[cross	talk]	
	
I:	 Physics	classes?	
	
PI:	 Uh	yeah	uh	physics	uh	195	and	196	and	there’s	also	some	programming	classes	like	
uh	uh	yeah	just	general	programming.		
	
I:	 OK.	Uh	what	job	or	career	field	does	this	major	lead	to?	(Long	pause)	
	
PI:	 Uh	something	dealing	with	(stomping	noise)	robotics.	Hopefully	maybe	like	
building	robots	of	some	sort.	That’d	be	pretty	cool.	
	
I:	 That	does	sound	really	cool.	OK	so	switching	gears	a	little	bit.	What	type	of	events,	
places	or	experiences	on	SDSU	campus	do	you	consider	art?	(Long	pause)	
	
PI:	 Like	wha-where	is	art	in	SDSU	is	[cross	talk]?	
	
I:	 Yeah.	
	
	
Appendix A: Transcripts
Transcript	Eight
Arts Alive Campaign
Arts Alive Campaign
Arts Alive Campaign
Arts Alive Campaign
Arts Alive Campaign
Arts Alive Campaign
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Arts Alive Campaign
Arts Alive Campaign
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