GEC Work

1. Plan presentation by Milestone

2. Create curiosity among the consumers
to watch the show
Objective

3. Static Ideas

4. Idea1
Skeleton dressed man walking on the road
after 11 pm, just after the late night movie

5. Back side will have the
show name, time and
channel mentioned

6. Idea-2
Planting dummy bats on the trees
which will glow in the night

8. Idea-3
Women dressed in white with candel
moving over the bridge

9. This will get activated after 7 pm

10. Idea-4
Promo will be shown in the theater, during that time
dummy glowing bats will be made to move from one wall
to the other wall using string

12. Idea-5
Toilets will be planted with dummy bats.
On opening the door, the bats will come out
and will sit on the poster of “Bhoot aaya”, which
will be pasted on the opposite wall

14. Thank you