Are you an SME owner navigating the complexities of scaling your business? This slide deck, adapted from our recent YouTube Mini-Masterclass, provides a comprehensive framework for achieving unprecedented growth in small and medium-sized enterprises. Utilizing the PROMISE Methodology, this presentation explores actionable strategies in organizational strategy, innovation, leadership, and employee engagement to equip SME owners with the tools they need to thrive. Discover how to: Define a clear Strategic Future for your business Foster Innovation and Critical Thinking Implement an effective Management Operating System Develop key Professional Skills and build superior Employee Experiences Utilize Rewards & Recognition to motivate your team Don't miss this roadmap to exponential growth. Learn how to align your business strategies, operations, and employee experiences to achieve the success your SME deserves.

1. Unlocking 10x Growth
Accelerating SME Growth through
High-Performance Operating
Model Framework

2. About Fifth Chrome
• Established 2013, headquartered in the Netherlands
• Business strategy advisory and training company specializing in scaling businesses, M&A,
internationalization and restructuring
• Developed innovative solutions that unlocks people’s capabilities and organizational
structure, builds high-performance culture and drive super-sized business growth
• Business footprint in US, UK, Europe, India, Singapore, Malaysia, China, Kenya, South
Africa and the UAE
• Our clients and trainees have included SMEs, mid-cap companies as well as large
companies including General Electric, ABB, TMF Group, Akzo Nobel, Kuehne-Nagel and
Stryker

3. Scalability of Small and
Medium Sized
Enterprises
Understanding SMEs predicaments
and growth constraints

4. Most SMEs struggle to scale
Insufficient strategic firepower
Inability to harness full market potential
Low scalability of business model
Limited mechanism to unlock people’s
capabilities
Incoherent culture focused on performance
 Disjointed operating model
10/30/2023
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5. Execution pressure
higher than ever
• Relentless pressure from competition
• Pressing planning cycles
• Demanding Customers
• Challenging costs
• Stubborn talent challenges
• Continuous fire-fighting
• 24 hours in a day, too less for CEOs
10/30/2023
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6. Understanding Small and
Medium Sized Enterprises
Providing clarity on organizational
maturity

7. SME Strategic Predicament
G R O U P 1 - L I F E S T Y L E B U S I N E S S
• Capped revenue generation
• Adequate profitability for owners
• Aligned with owner’s ambitions
 Challenges with talent
 Long term business sustainability
G R O U P 2 - S C A L I N G U P G R O W T H
• Increased revenue generation
• Transformed operating model
• Systemization
 Growth pangs
 Business risks
Maintain Status Quo Brace for Growth

8. Contrast of constraints and dependencies
S M A L L A N D M E D I U M S I Z E D
E N T E R P R I S E S
• Over reliance on owners
• Decision making primarily with owners
• Constrained by owner’s availability
• Dependent on owner’s ambition,
managerial capabilities, strategic outlook
and operational acumen
• Primarily owners operate as managers
• Owners central to organizational
governance
S C A L E D A N D L A R G E
B U S I N E S S E S
• Managed by structures
• Delegated and distributed decision making
• Systemized organization
• Focused talent development
• Emphasized strategic focus
• Extensive usage of tools and technology
• Well-defined processes and procedures
• Specialized roles and responsibilities

9. Journey of Growth
S M A L L A N D M E D I U M S I Z E D
E N T E R P R I S E S
S C A L E D A N D L A R G E
B U S I N E S S E S

10. Unlocking
Scalability
Understanding shackling constraints,
unravelling opportunities for building
high-performance and creating
super sized growth

11. Unlocking Scalability
through
the High-Performance
Culture
Great Companies have great culture. In
order to build a high-performance team,
organizations must create the right
operating model that can foster growth,
innovation, collaboration and future
thinking.
High-Performance is
an outcome
Result of underlying
structures, practices and
artifacts that form an
organizational culture
Constraints
To change operating model
and culture, constraints
need to be adapted.
Opportunities
Understand the
catalytic effects of
underlying
structures and
constraints
Our Method
Unlocking seven most critical factors
that has over-sized impact on growth
Balanced Approach
Building a system-of-systems based on
seven factors for developing operating
model

12. 1. Strategic Future
• What are the strategic capabilities that an SME aspires
for?
• How defined and characterized is the future state of
the SME and strategic capabilities?
• How aligned are the leadership teams of the SME on
purpose and clarity of the future state?
• How invested are the leadership teams on innovation
and developing the right talent for strategic
capabilities?
• How articulate and evolved are the vision, future
missions and objectives for the future state?
© 2023 Fifth Chrome B.V. All rights reserved. Proprietary and Restricted

13. 2. Innovation and Critical
Thinking
• How critical is innovation for the success of an SME?
• How strongly should critical thinking be encouraged to
unleash specific competitive capabilities?
• How much of innovation need to happen beyond the
R&D teams?
• What structures, rituals and artifacts will be required to
pursue innovation and experimentation?
• What specific practices and leadership behaviors need
to be supported and encouraged the company?
© 2023 Fifth Chrome B.V. All rights reserved. Proprietary and Restricted

14. 3. Organizational Hierarchy and
Leadership Style
• What hierarchy and organization structure will impede future
capabilities and what specific structure will unleash
significant growth opportunities?
• What leadership styles will foster the right work environment
and employee behavior to benefit from the growth?
• What strategic and leadership decision-making need to be
restructured for growth, and accountability distributed?
• What organizational structure, procedures and artifacts need
to implemented to enforce new ways of doing things?
• What hierarchy protocols and organizational rituals need to
be stopped and retired?
© 2023 Fifth Chrome B.V. All rights reserved. Proprietary and Restricted

15. 4. Management System
• What performance measurement and management is
required for the future organization and growth?
• What will be the management reporting structure and
governance of the future organization?
• How will be tactical decision-making be converted into
specific roles and responsibilities and distributed
• What decision-making will be managed through
policies and procedures?
• How will the daily operational and tactical interactions
and communications be conducted?
© 2023 Fifth Chrome B.V. All rights reserved. Proprietary and Restricted

16. 5. People and Professional
Development
• On future state and strategic capabilities, go beyond
technical and functional skills, and identify specific
professional and power skills
• Map current skills from the existing employees and identify
the gaps
• Identify activities that need teamwork and collaboration, and
enable team skills
• Extra focus on innovation and new solution development
• Instill Cross-cultural sensitivity skills
• Attend to communication, executive and corporate skills
© 2023 Fifth Chrome B.V. All rights reserved. Proprietary and Restricted

17. 6. Employee Experience
• Identify and compare key factors that drive employee
engagement
• Conduct organizational influence mapping and analyze
impact
• Recognize workplace environment irritants and
catalysts
• Distinguish and visibly converge career development
• Respect diversified need and yet drive the importance
of workforce for growth

18. 7. Rewards and Recognition
• Understand and characterize the impact on employees
of rewards and recognition
• Identify both the negative reinforcement and force-
multipliers on:
– Compensation and Benefits Focus
– Rewards and Recognition Focus
– Negative Behavior and Consequence Management
– Perks and Benefits Management
• Create a rewards and recognition specific program,
and hand-hold relevant employees through transition.
• Reiterate and reinforce
© 2023 Fifth Chrome B.V. All rights reserved. Proprietary and Restricted

19. Converge
Factors for
Final Culture
and Values

20. P.R.O.M.I.S.E.
High-Performance Operating Model
10x
Growth
Operating
Model
People &
Professional
Development
Rewards,
Recognition
& Incentives
Organization
Hierarchy and
Leadership
Styles
Management
System
Innovation
and Critical
Thinking
Strategic
Future
Employee
Experience
✓ Based on seven most impactful
factors
✓ System of system thinking
approach
✓ Unlocking each factor for
maximum impact
✓ Based on people, leadership,
operating model and
organizational structure
✓ Amplifying focus on systemization,
structures, processes and
technology
✓ Revenue accelerator to drive 10x
plus growth for SMEs

21. Force Multiplier Operating Model
Once all catalysts and structures are unlocked and activated, feel the power of force-multiplication of the framework. To continue engagement
and sustainability of changes, force multipliers need to be highlighted and converted into new and specific culture values, behaviors and beliefs
10x Growth Operating Model
Unlocksuper-sized sustainable growth through
structuresand organizational culture
Values
Redefine values for the high-performance
organization that reflectaspiration and future
capabilities
Behaviors
Respect difference,have patienceon transformation,
encourage positivebehaviors and containnegative
behaviors
Adoption
Construct and evolvethe adoption through
constant reinforcementsand leadership
engagement
Managing PROMISE
Use Agileapproach to manage and
continuouslyreiterateas per changing needs

22. PROMISE
Advantage
The PROMISE framework is a
well-structured approach
designed to unlock
opportunities for scaling and
help organizations create a
culture of growth and
innovation
Flexible
Can be tailored to the
unique needs and
challenges of each
organization
Simple
Simple to understand,
explain and drive
consensus logically
Comprehensive
Covers all the key
aspects of
organizational culture
Employee-Centric
Strong emphasis on
employee, leadership
and organizational
structure
Force-Multiplier
Each constraint can be
converted into a catalyst to
accelerate achieving
strategic goals
AlignedLeadership
Align, synchronize and
mobilize leadership actions
and accountabilities

23. High-Performance
Journey Overview

24. Life-Cycle Transformation Approach
6 months 2 years 3 years
Future
Visualization
Goals, Cycles and Sprints
Twelve 90-day Cycles
Four phases of 3x 90-day Cycles
Now
Problem/SolutionFit
Next
Product/Market Fit
Later
Scale
SF I&C
T
OS
&L
MS P&
PD
EE R&
R
SF I&C
T
OS
&L
MS P&
PD
EE R&
R
SF I&C
T
OS
&L
MS P&
PD
EE R&
R
SF I&C
T
OS
&L
MS P&
PD
EE R&
R
SF Strategic Future
I&CT Innovation and Critical Thinking
OS&L Organization Structure and Leadership
MS Management Systems
P&PD People and Professional Development
EE Employee Experience
R&R Rewards and Recognition
Phase 1
Phase 2
Phase 3
Phase 4

25. 90-Day
Plan

26. 1st 90-day Sprint Cycle
Week Sprint # Area Activities Outcome
0 Sprint 0 Preparation 90-day plan discussed and finalized 90-days plan discussed and agreed
1-2 Sprint 1 Problem
Discovery
Persona Evaluation
Problem / Jobs to be Done
LEAN Canvas
Persona Focus
Specific Jobs to focus
Visualized LEAN canvasses - user groups
3-4 Sprint 2 Problem
Discovery
Constraints (Desirability, Viability, Feasibility)
As-Is Strategy Mapping (Blue-Ocean)
Customers & Non-customers mapping (Blue-
Ocean)
List and prioritized Constraints
Competition strategy comparison
New customer opportunities
5-6 Sprint 3 Solution
Design
Unlocking PROMISE
Solution Fit-for-Purpose (Channels)
Visualized PROMISE canvas
Existing gaps and potential design
7-8 Sprint 4 Offer Delivery New solutions, packages, products, channels
Approach, Offers
Hypothesis, success criteria
Package creation by persona group
Attract-Activate-Revenue Approach
Initiate market reach
9-10 Sprint 5 Offer Delivery Validation
Redefine/refine
Solicit market feedback
Redefine/refine next steps
11-12 Sprint 6 Buffer Overrun and backlogs Next cycle of sprints

27. Want to discuss
further?
We offer innovative, bespoke
solutions based on unique
requirements of our clients

28. Watch the Mini-Masterclass
• https://youtu.be/eo1GiUr0aB0?si=RLsxgwyqW6bhoPOi
Contact Us
• info@fifthchrome.com
• +31 (0) 649 133170 | +60 12 234 3348
Or book a 30-minute discussion:
• https://calendly.com/anirvan-sen/30-minute

29. Our Solutions and Services
10x Growth driving
Operating Model
Advisory
Organization
Structure and
Model
Operating Model
Design Training
10x Business
Growth Enabling
Workshop
High-Performance
Culture
Development
Building a strong foundation for high-performance culture and operating model
Organizational
Performance
Assessment
10x Business
Growth Mentorship
and Coaching

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