Presentation on 'Sitecore Goals – Why, What & How' by Gopikrishna Gujjula in Sitecore User Group Bangalore's meetup on 27 May 2017 at Indegene

1. Sitecore Goals – What, Why & How | May 27, 2017 Gopikrishna Gujjula

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SITECORE GOALS : WHAT, WHY & HOW
Gopikrishna Gujjula
@gopikreddy
www.gopigujjula.com

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AGENDA
1. Sitecore XP
2. Sitecore Experience Analytics
3. What is Engagement Value?
4. About Goal and Categories
5. Goal Configuration (Demo)

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SITECORE EXPERIENCE PLATFORM
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Sitecore XP
“Sitecore XP is a ‘blended’ solution – it combines web content management with a
marketing platform.”
Sitecore's Experience Marketing
allows you to interact with prospects and
customers through an unified marketing strategy
that provides powerful, actionable insights to help
you to improve conversion rates.

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Sitecore Experience Analytics

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ENGAGEMENT VALUE
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Engagement Value
It is a measure of “Value of Customer Experience Impact on Strategic Objective”.

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DIGITAL GOALS
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Digital Goals
“A digital goal is where the customer takes
action on the website to show Commitment and
Engagement.”
Goal Categories
• Transactional Goal
• Referential Goal

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DEMO
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Demo
1. Creating a goal
2. Triggering a goal on page view
3. Triggering a goal from server side
event
4. Triggering a goal from client side event
(Button Click)

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DEMO
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Code to trigger goal
if (Sitecore.Analytics.Tracker.IsActive &&
Sitecore.Analytics.Tracker.Current.CurrentPage != null)
{
var goalItem = Sitecore.Context.Database.GetItem(goalId);
var goalEvent = new PageEventItem(goalItem);
var pageEvent =
Tracker.Current.Interaction.CurrentPage.Register(goalEvent);
pageEvent.Text = goalItem.Name + " has been fired.";
pageEvent.Data = data; // data want to save with the event
pageEvent.ItemId = Sitecore.Context.Item.ID.Guid;
pageEvent.DataKey = Sitecore.Context.Item.Paths.Path;
}

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CONTACT
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www.gopigujjula.com
@gopigujjula
www.linkedin.com/in/gopikrishnagujjula/
gopikreddy.gn@gmail.com
+91-9740471918
Bangalore
Reach out….

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REFERENCES
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References
• https://www.youtube.com/watch?v=lUaMeemm404
• http://www.slideshare.net/edynamic1999/sitecore-8-xp-a-dream-for-digital-
marketers
• http://www.awareweb.com/sitecore-experience-marketing
• http://education.arke.com/2013/07/sitecore-dms-how-to-create-goals.html
• http://www.nonlinearcreations.com/Digital/how-we-
think/articles/2016/04/Google-Analytics-and-Sitecore-Analytics-a-side-by-side-
approach.aspx
• https://mhwelander.net/2014/07/04/sitecores-marketing-features-for-
developers-what-is-engagement-value/
• https://kb.sitecore.net/articles/977445

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THANK YOU!