1. VIP Industries : An Overview
Sudipayan Basu
PGDM 2015 – 2017
Calcutta Business School
2. Introduction
• VIP Industries Limited was incorporated in 1968. The first VIP
suitcase was manufactured in 1971. Since then VIP industries
has sold over 60 million pieces of luggage world wide.
• VIP Industries is the largest luggage brand in INDIA and ASIA. It
is the 2nd largest luggage brand, globally.
• It has got more than 8000 retail outlets across INDIA and over
1300 retailers across 27 countries.
• Is the parent company of renowned brands like VIP, Skybags,
ALFA, Aristocrat, Footloose, Carlton and Caprese
3. Vision
“To be the global leaders in the travel production business.
To manufacture and provide travel utilities which are of
high eminence, innovative and unique and enlighten our
consumers to the joys of travelling”
5. Core Competencies
• Entrepreneurship: Freedom to act and ownership of
actions.
• Innovation: Successful creation, development and
execution of new ideas.
• Meritocracy: A culture where performance matters.
• Youthfulness: Energy, fun and undying enthusiasm.
13. Blue Ocean Strategy
• Constant R & D, trend analysis and innovation
• Introduction of price category and target market specific
brands
• Introduction of trendy, light weight and efficient
products
14. Global Footprint
• VIP is now a global brand with presence in multiple
countries
• VIP has registered offices abroad, in Dubai, Singapore
and England
• Brands that VIP is competing against on the global
frontier are Samsonite, American Tourister, Giordano,
Delsey and many more
• VIP acts as marketing partner and franchise for global
brands like Carlton and Caprese
