3. KOL Guideline
IMAGE
Dos:
● The photo must be original - no plagiarism or infringement
issues
● For Family Photo: taken in natural, fun, engaging way so that
its not forcing into the situation of the photo taken. Showing
togetherness and enjoyment of the moments
● Has to capture the home interior, gives a clear view of chosen
area and gives inspiration to people. Best to capture in
natural light.
● Clearly showcase both the room decoration and the
KOL/family activity in the photo.
● Make sure there’s no object which blocks the main set-up.
● For Family photos, best to be captured in Festive clothing
● Can include home deco elements such as Jars or Festive
cookies.
● Tag @letscolourid in the photo.
Don’ts:
● Taking photo from an angle that is too tight.
● Take photos outdoor/any rooms where there is no wall on
display.
● Use too much religious attributes other than clothing.
● Use sleeveless clothes, low cut neck, etc.
● Use too much pattern in the wardrobe, it will make the visual
too busy and the surrounding will be less prominent.
● Show other brands in the visual.
KOL Guideline
Image Dos & Don’ts
7. KOL Guideline
COPYWRITING
Keywords that link to Dulux WWK Festive:
1. Meriahkan kebersamaan
2. Warnai hari raya dengan penuh
kehangatan
3. Cat dengan kualitas terbaik
4. Inspirasi
Mandatories:
Give inspiration by highlighting certain rooms in KOL’s
house. The chosen area has to be:
1. Their Favorites room to spend time with friends and
family to celebrate #MeriahkanKebersamaan
2. What they did, decoratively, which made the room
an ideal place to spend time with loved ones.
3. Use hashtag: #MeriahkanKebersamaan
#LetsColourID dan tag @letscolourid on the photo
Key Message: Only Dulux Can bring the most for my festive moment with Family at home
8. KOL Guideline
Caption Dos & Don’ts
Dos:
● KOL must choose a favorite room to spend time with
friends and family to celebrate
#MeriahkanKebersamaan.
● Explain what kind of moments they like to spend in
that room. The more related to Ramadhan or
Lebaran the moments are, the better.
● Explain what they did decoratively to make that
room an ideal place to spend time with family.
● The decorative explanation better be related to the
colours used in that room.
● Use hashtag #MeriahkanKebersamaan seamlessly in
the caption and #letscolourid at the end of the
caption.
Don’ts:
● Skip explaining about the decoration elements & story of
moments. Both must be present in the caption.
● Skip explaining how the colour contributes in making
#MeriahkanKebersamaan moments.
