Company Presentation

1. Angela Zhang (angzhang)

2. Problems

3. Solution

4. Solution

5. Persona

6. Growth in Sales

7. Business Model
● Bulk Purchasing + Samples
● Pricing (< 15% markup)
● Membership Cards

8. History
1954
1976
1983
Jeffrey Brotman
&
James Sinegal 1993
1997
PriceCostco

9. Leadership
● Craig Jelinek
● Since Fedmart, CEO since 2012
● “You know what? People will
always have to eat, I never forgot that.
You always know there's going to be
work."

10. What’s Hot?

11. What’s Hot?

12. Secret Sauce
● Exclusive Club
● Return Policy
● Employee Treatment

13. Competition
Wholesale Goods
Membership $60 $45 $119
Instant Services
Food Court

14. Prediction - Success
● 91% renewal rate
● 98.5 million total membership, 1.3 million new members
● ~762 stores total, UK/China openings

15. References
https://finance.yahoo.com/news/costco-announces-7-4-growth-163810189.html
https://goodcheapeats.com/8-reasons-to-shop-at-costco/
https://www.cheatsheet.com/money-career/went-to-costco-first-time-and-loved-it.html/
https://www.forbes.com/sites/glennllopis/2011/01/31/the-costco-factor-to-win-the-business-game-you-need-to-change-how-you-think/#2
efd53f6626d
https://www.businessinsider.com/costco-first-store-opened-vintage-photos-2019-2#at-that-point-the-chain-boasted-17-locations-13-milli
on-members-and-3740-employees-according-to-costcos-website-24
https://www.britannica.com/topic/Costco