Dashboards analytics for the people public
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Google Analytics is a powerful tool, but it can be unwieldy and inscrutable to the uninitiated. The interface offers a ton of information, but how do you know where to quickly find what you need? How do you share a snapshot of a certain metric with stakeholders? And, how do you make sure that everyone’s looking at the same data – particularly when that data is actively changing? To address these problems, Google has developed a product called Data Studio, that turns analytics data into informational, easy-to-understand reports through data visualization. GDS is steadily gaining in popularity, particularly because access to this previously paid premium feature is now free. It also can pull in data from other sources like Facebook
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Dashboards analytics for the people public
- 1. Andrew Mallis CEO & co-founder mallis@kalamuna.com DASHBOARDS Analytics for the People
- 2. Let me share a story about sharing
- 3. Emails = Lag Metrics
- 4. Analytics UI is daunting
- 9. vs
- 10. demo
- 11. Something free
- 12. About me twitter @andrew_mallis d.o. andrew_mallis email mallis@kalamuna.com etc andrewmallisAndrew Mallis CEO & co-founder
- 13. About Us Kalamuna makes the Internet for mission-driven institutions. We specialize indesign, strategy, user experience, and development.
- 14. Stanford
- 15. (mostly) Oakland
- 17. We build great websites, but are they making a difference?
- 18. Measure the right things
- 21. June 2, 2016 - US public beta
- 22. FREE
- 23. sharing
- 24. Interactive reports with viewer filters and date range controls
- 26. Connector gallery (launched April 5)
- 27. Analytics Tour
- 28. demo
- 29. Custom fields
- 32. Example
- 33. DATABOX
- 34. Templates
- 37. Twitter
Editor's Notes
- Google has let you set up dashboards for a long time, but sharing the information requires access to the account. That isn’t always possible, or sometimes people get lost finding the reports. You can PDF the reports and even send them out monthly. But, what if your recipient wants specific information. You’re inevitably emailing screenshots back and forth. Data gets stale, and is less actionable.
- Sending someone to GA can be scary. Overwhelming. Confusing.
- The interface keeps changing and so does the logo. (note: change is good, and the product keeps improving, but it can be disorienting for c-level people)
- Enter: GDS
- https://datastudio.google.com/u/0/reporting/13JGuQRVdAWceF7ybF9G54rrL4LZMsEL8/page/B1xK
- I first got hooked on data visualizations in building http://directory.occupy.net to tell a story of how we were all connected in this struggle beyond borders. It was a huge international data project and volunteer run team project.
- If you are an .EDU we’re giving away a free GDS report template. Visit https://blog.kalamuna.com/news/edu-site-managers-understand-analytics-free-google-data-studio-report
- It is as easy to share a GDS report as any other doc – to an individual, to the world, to all members of your organization, or to a group.
- Dynamic filters let you load new data sets into a given report, or apply date filters dynamically
- Reports can be stylized to match your brand to show that you are the boss of your data
- GDS has a ecosystem of free and paid connectors to many services, and an API you can use to build you own.
- https://datastudio.google.com/u/0/reporting/13JGuQRVdAWceF7ybF9G54rrL4LZMsEL8/page/B1xK
- You can create extra fields to merge and process data into a format that better suits your reporting needs Here, we normalize the self-reported location data from Twitter profiles to better understand who is local vs not in our report.
- Dimensions and Metrics are the building blocks of GDS report widgets
- Here’s an example that uses a google spreadsheet to generate dynamic reports https://datastudio.google.com/u/0/reporting/1FzACAskLEzrYU2LcyzNjN4OGH1FjfTBi/page/Q47F
- If GDS isn’t your thing, take a look at Databox (http://databox.com), you can do a lot on the free tier and there are many groovy templates to choose from. These are responsive too, unlike GDS reports, and will go full-screen to create peaceroom displays that can motivate your team’s performance.
- Example analytics dashboard template from databox
- Another example analytics dashboard template from databox
- Example Twitter dashboard. You can password protect a report, like this one: https://app.databox.com/datawall/0c1ee5c278557389ce15e8a7ede6275005a8d2dcc And that doesn’t require a google powered email to access