2. Start with Why
• What's the problem?
• What are we trying to solve?
• There is a need for…?
Follow with Who
• Are we doing this for:
• Ourselves?
• Our clients & customers?
• Parkers?
End with How
• Do we need to invent the solution?
• Adapt existing technology?
• Trial installations or complete rollout?

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5. Owners &
Operators
Manufacturers
& Suppliers
Engineers, Planners,
Consultants, Architects
You

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17. 50s Cadillac Eldorado 60s Dodge Charger
80s Dodge Minivan70s Dodge Charger
90s Ford Expedition
We love our cars!
Some of us might even have more than one.

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