Make Your Events More Eventful in 2015 Data Connect has solutions to suit every kind of event. We can also customize a solution that’s just right for you.

1. Trade Show Lead Services
Presented by Data Connect

2. Our Stats
Speak for Themselves
 Registered over 2.5 million attendees
 Generated $3.1 billion in customer revenue
 Managed $1million in real time POS transactions
Since 2008, our Show Expert Systems TM event software has:

3.  Event websites for registration and promotion
 New Express Registration using iPads and smartphones
 Attendee-driven smartphone web app for lead generation
 Exhibitor-driven iPad app for lead generation
 Exhibitor-driven iPad app for ordering and lead generation
Make Your Events
More Eventful in 2015
Data Connect has solutions to suit every kind of event.
We can also customize a solution that’s just right for you.

4. Data Connect has two options for trade show lead retrieval:
Show Expert Mobile Leads (SEML) for Attendees and Exhibitors
LeadValu for Exhibitors
Lead Generation to
Fit Your Event

5. SEML “Attendees”
• Web Application: Requires an internet
connection
• Attendees can scan a QR code to collect POS
materials, or an exhibitor can share materials
via an email push from their phone
• Can be utilized at either item or manufacturer-
level
• Allows attendees to set appointments with
exhibitors or enter contests
• Can host item-level voting for market research
• Great for seminars and attendance verification
• Native Application: Works offline. Only uses
the internet to sync data
• Exhibitor scans badge or business card to
collect attendee information
• Uses surveys to qualify leads
• Allows an exhibitor to select which POS
materials will be emailed post-event to
attendee
• Coordinated attendee list retrieval from
major show companies such as
CompuSystems, Data Connect, and Experient
(additional fee)
The Systems
LeadValu “Exhibitors”

6. LeadValu “Exhibitors”
The Systems

7. Data Capture
• Camera Scanner: Most exhibitors use this option
• Bluetooth Scanner: Socket Mobile 7Xi
o LV rents scanners for $150/event + shipping
o Purchase scanners for $475
• Business Card Transcription
o Human-transcribed in 20 to 30 minutes
o $0.50 per card
o English only
• Pre-show Attendee Lists
o Type a few characters of last name to see listings
o Normally not all contact information is provided
LeadValu Features

8. Surveys
• Numerous Question Types
o Radio buttons, checkboxes, sliders, multiple radio or
slider tables, spinners, date wheels, formatted numeric
entry, text boxes
o Radio (pick one), Checkboxes (pick many) are most
common
• Branching / Hidden Questions
o Previous responses can branch to a specific set of
questions
o Hidden questions can be displayed (“If other, please
specify”)
• Scoring
o Question responses can be assigned a score
o Scores can be used to rank the quality of the lead
o Scores can be used to determine if the lead goes to
CRM, receives a specific email, etc.
LeadValu Features

9. eLiterature
• LeadValu can deliver a client’s eLiterature via email to
attendees
o Deliver any digital files or URLs
o View literature directly in LeadValu while engaging with
attendee
o Email delivery eliminates the need to ship literature
o Email is branded to the client
o MIME encoded to allow both HTML & Text version in a
single email
o Get reports via LeadValu admin portal to track who has
read which documents and the last time the document
was read
LeadValu Features

10. CRM / Marketing Automation Integration
• LeadValu can integrate with a variety of CRM or Marketing
Automation Systems
o Salesforce, Pardot and Eloqua are currently supported
o Any system that allows third-party connectivity via a
REST API is eligible for integration
o Marketing Automation integrations tend to be straight-
forward, CRM integrations are more complex. Call
LeadValu for a quote
• Rules-based updates determine how information flows from
LeadValu to the target system
o Update existing entries, or create a new entry
o Control field updating (update only if blank, for
example)
o Complex updates are supported via programming for
custom applications
o Scoring can be used to filter non-qualified leads
LeadValu Features

11. Email Automation
• In addition to eLit emails, LeadValu can send other email
during or post-event
o Send ‘Thank-you’ emails to all booth visitors, or just
those that do not receive eLit
o Send event notification emails – announce prize
drawings, party invitations, etc.
• Thank you messages, drawing notifications and other emails
give you a chance to re-engage with attendees and reinforce
your messaging
LeadValu Features

12. The Systems
SEML “Attendees and Exhibitors”

13. • From scanning a QR code at registration or on the show floor,
attendees link to the event’s mobile app, which is configured pre-
show
• Retrieve marketing collateral to viewing a map of the show floor.
The calls-to-action within the app are entirely configurable
<< LIVE QR CODE
Scan Me!
SEML Features

14. Schedule a meeting Enter a drawing View web links
SEML Features
Share POS

15. • Quick reporting is available on
the dashboard of the show host
web portal
• View activity by day and by
vendor, and narrow results by
defining a date range
SEML Features

16. Seminar Check-In
• Attendees scan the seminar QR
code to check in and retrieve
materials
• Each speaker has his or her own
section in the app, which can
include presentations, contact
information, web links, etc.
SEML Features

17. Data Connect Corporation
We make your data more accessible, meaningful, and actionable.
www.dataconnectcorp.com
303-840-7477 ext. 1151
anaudin@dataconnectcorp.com
Get In Touch