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Tablets and Hybrids Need Mobile-Optimized Websites, Too!

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It takes extra work to deliver a truly responsive website. Since larger tablets and hybrids such as iPad Pros and Windows Surface devices can fit the full size of a standard laptop/desktop website, a tempting thought is to deliver to them the exact same experience. Why spend extra effort providing different navigation or content since their screen resolutions equal, or exceed, that of many monitors?

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Tablets and Hybrids Need Mobile-Optimized Websites, Too!

  1. 1. Tablets and Hybrids Need Mobile-Optimized Websites, Too! Andrew Malek @malekontheweb http://malektips.com/
  2. 2. Who Uses Tablets?
  3. 3. “As a real estate agent, I am expected to have a lot of information in my head, and I do but I have a constant need to look things up, especially when I am out with clients. The screen on my phone just isn’t big enough to poke through tax records and other information on websites that are still not optimized for mobile devices.” - Teresa Boardman, Inman http://www.inman.com/2015/05/01/ipads-are-5-years-old- heres-how-i-learned-to-use-mine-for-real-estate/
  4. 4. “We needed to connect mothers to their babies’ care when they couldn’t physically be there. This technology proved the best solution,” Caceres said. “When doctors and nurses are treating a newborn in the NICU, mom now can be right there asking questions and getting updates, even if she’s on a different floor.” - https://www.cedars-sinai.edu/About-Us/HH-Landing- Pages/iPads-Help-New-Moms-Connect-With-Their-Infants- in-the-Neonatal-Intensive-Care-Unit.aspx
  5. 5. •Maximizing the Effectiveness of the iPad for People with Autism •“Using Your iPad for Encouraging Communication” •“Using Your iPad for Daily Activities” •“Using Your iPad as a Reward” -Autism Speaks https://www.autismspeaks.org/family- services/technology/maximizing-use-ipad
  6. 6. “The fourth quarter of 2016 (4Q16) marked the ninth consecutive quarter that tablet shipments have declined.” Vendors “shipped 52.9 million tablets in the fourth quarter, which was a decline of 20.1% from the same quarter one year ago.” - IDC Research http://www.idc.com/getdoc.jsp?containerId=prUS42272117
  7. 7. “The iPad 2 is still in use today,” IDC Senior Analyst Jitesh Ubrani tells TechCrunch. “The [original] iPad Minis and Air are all still in use today. They were being supported by Apple until very recently. People have been hanging onto these devices and they’re finding that they work just as well as they did when they were released.” - Brian Heater, TechCrunch https://techcrunch.com/2017/03/21/what-happened-to- tablet-sales/
  8. 8. http://www.pewinternet.org/fact-sheet/mobile/
  9. 9. So Many Screens…
  10. 10. Just Use the Desktop Website? •Tablet resolutions usually >=1024 pixel width (with a catch…) •More room for text & graphics than cell phones; sites designed for those may result in too much whitespace on tablets •Reduce development time – concentrate on desktop/laptop and cell phone users
  11. 11. Unoptimized experience…
  12. 12. No Plugin Support
  13. 13. Desktop / Laptop Websites, Too… “Microsoft's Windows 10 Edge browser automatically pauses Flash content not central to a webpage. Google's Chrome browser will block Flash on virtually all websites. And Mozilla's Firefox blocks any old and potentially unsecure version of Flash and offers a "click to play" option that requires you to manually activate Flash should you need it.” - Lance Whitney, CNET http://www.cnet.com/news/apple-to-neutralize-adobe-flash-by-default- in-next-version-of-safari/
  14. 14. Landscape AND Portrait
  15. 15. Fixed Width / Fixed Grid •Shrunken text and images •Manually pan through website, or pinch-and- zoom •Text / images reach outside containers
  16. 16. Picture and Text Blocks Don’t Fit Onscreen
  17. 17. Notice the “Transportation” Button
  18. 18. Responsive Grids •Unsemantic http://unsemantic.com/ •Pure.css, supporting regular and responsive grids https://purecss.io/ •Bootstrap framework, supporting a 12-column grid system (columns can stack on tablets and below) http://getbootstrap.com/
  19. 19. “Illusion of Completeness” •User cannot tell there is more to scroll •Often due to whitespace between elements (but whitespace is good?) •Two different tablet orientations to test - Kim Flaherty, Nielsen Norman Group https://www.nngroup.com/articles/illusion-of- completeness/
  20. 20. Smart App Banner examples
  21. 21. Fonts and Whitespace
  22. 22. Font sizes may need to be a little larger. …maybe not that large, but larger.
  23. 23. •Example: Gill Sans MT vs. Gill Sans MT Condensed •“Avoid horizontally-condensed fonts, especially in small sizes” http://ux.stackexchange.com/questions/56125/ •“As a general rule, condensed fonts do not lend themselves to readability.” http://tympanus.net/codrops/2012/03/20/conde nsed-fonts-the-good-the-bad-the-ugly/
  24. 24. The Serif vs. Sans Serif Debate “Letterforms that are too intricate and thin are not only hard to read, especially for those with dyslexia or visual disabilities but also tend to break down at smaller sizes… To avoid this problem, many designers have opted to use sans-serif fonts… The simple, straightforward letterforms of sans-serifs tend to scale better and make for a more readable presentation…” http://www.creativebloq.com/web-design/how-choose-right-fonts- small-screens-91516966
  25. 25. The Serif vs. Sans Serif Debate “While the average reading speed was 9% faster for the group that read the sans serif passage, that difference was not statistically significant.” “The only notable difference between the two groups was that the serif group complained about the text twice as often as the sans serif group.“ - Hannah Alvarez https://www.usertesting.com/blog/2014/08/06/choosing-the-right- font-a-guide-to-typography-and-user-experience/
  26. 26. •1 Ill ocean (Bauhaus 93) •1 Ill ocean (Rockwell) •1 Ill ocean (Gill Sans® Monotype) •1 Ill ocean (Source Sans Pro) - ‘5 Faces for UI Design’ - Dan Eden http://typecast.com/blog/type-on-screen-5-faces-for- ui-design
  27. 27. Consider using device system font in Safari for iOS body { font-family: -apple-system, "Arial", sans-serif } - Using the System Font in Web Content https://webkit.org/blog/3709/using-the-system- font-in-web-content/
  28. 28. •For other devices, call out system font names: •“Segoe UI” - Surface/Edge •“Roboto” then “Droid Sans” - Android -Marcin Wichary, Smashing Magazine https://www.smashingmagazine.com/2015/11/usi ng-system-ui-fonts-practical-guide/
  29. 29. Hover Support
  30. 30. •Cannot guarantee reliable hover support •Animation on hover? •Popup text or details on hover? •Is a finger press meant to activate the hover event, or the click event?
  31. 31. •Long press works on some devices / browsers to show alt text – if people know… •Could recognize a tap as a press / click and a long press to show “hover” details •Pressure.js to perform other actions on long press or support Apple’s Force Touch / 3D Touch
  32. 32. Pressure.js example - http://pressurejs.com/
  33. 33. Tocca.JS - http://gianlucaguarini.github.io/Tocca.js/
  34. 34. Text Entry
  35. 35. Show password option (i.e. eBay)
  36. 36. Toggle Password JavaScript •Bootstrap Show Password https://github.com/wenzhixin/bootstrap-show- password •hideShowPassword - jQuery https://github.com/cloudfour/hideShowPassword
  37. 37. <input type="number">
  38. 38. <input type="url">
  39. 39. •Other input types – date, email, time, week, etc. •Support not universal – but should degrade to <input type="text"> •Is particular type supported? http://caniuse.com/ http://www.wufoo.com/html5/
  40. 40. •Toggle auto capitalization <input type="text" autocapitalize="on/off" ... > •Turn off autocorrect for proper noun input <input type="text" autocorrect="off" ... > •Reduce number of fields •Don’t abuse dropdowns - http://www.lukew.com/ff/entry.asp?1950
  41. 41. There are other options besides dropdowns
  42. 42. Touch Targets
  43. 43. <label><input type="checkbox" name="checkbox" value="value"> Option1</label>
  44. 44. Higher Precision with Mice •Whitespace separation between touch points to prevent accidental press of wrong touchpoint •Avoid UI interfering with swiping motions (i.e. sliders)
  45. 45. I’m trying to adjust the brightness…
  46. 46. But now I get the volume control instead…
  47. 47. How Large Should Touch Points Be? •“Give tappable controls a hit target of about 44 x 44 points.” - iOS Human Interface Guidelines •“[T]ouch targets should be at least 48 x 48 dp. In most cases, there should be 8dp or more space between them.” - Google Material Design guidelines
  48. 48. Color Contrast
  49. 49. Cannot Assume Optimum Lighting •Not all tablet use at office or desk •Coffee shop •Hotel room •Kitchen •Outdoors in bright sunlight
  50. 50. “Imagine trying to read low-contrast text on a mobile device while walking in bright sun. Even high-contrast text is hard to read when there is glare, but low-contrast text is nearly impossible.” -Katie Sherwin, Nielsen Norman Group https://www.nngroup.com/articles/low-contrast/
  51. 51. Increase Color Contrast for Tablets •Increases legibility – don’t do this •Focuses user attention •Color contrast between pressable and non- pressable areas to determine what is a button Popup
  52. 52. Color Safe - http://colorsafe.co/
  53. 53. WebAIM - http://webaim.org/resources/contrastchecker/
  54. 54. •Higher color contrast may make website easier to use for everyone, not just for those with disabilities… •Good practice for desktop / laptop websites too, not just sites dedicated for tablet or smartphone users
  55. 55. Performance
  56. 56. Generally speaking… •Tablets are slower •Tablets have less RAM •Tablets may be older
  57. 57. Obvious Performance Tricks… •Minify / Compress JavaScript •Optimize Images •Reduce Background Tasks •Reduce DOM and CSS Complexity •Minimize Repaint and Reflow •Optimize JavaScript
  58. 58. Repaint and Reflow •Sitepoint - 10 Ways to Minimize Reflows and Improve Performance https://www.sitepoint.com/10-ways-minimize- reflows-improve-performance/ •Google PageSpeed - Minimizing Browser Reflow https://developers.google.com/speed/articles/reflow
  59. 59. JavaScript Optimization • Google - https://developers.google.com/speed/articles/optimizing- javascript • Cubiq (maker of iScroll component) – Performance tricks “First of all. Don’t believe “performance tricks” posts. Yes, including this one.” http://cubiq.org/performance-tricks-for-mobile-web- development
  60. 60. Perceived Performance •Show button / link down state •May not be visible for small buttons, however •Show spinner for longer operations
  61. 61. Conclusion
  62. 62. •Avoid plugins •Landscape and portrait •Easy-to-read fonts •Handle hover actions •Ease text entry •Mobile-optimized touch targets •High color contrast •Focus on performance
  63. 63. •“You’re designing a product for people, and it doesn’t matter if it’s on Android or iPhone or Windows Phone.” -Joey Flynn, former product designer, Facebook
  64. 64. “You never know where the next order will come from, the next newsletter signup, the next word-of-mouth recommendation or critical review.” @malekontheweb

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