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BEARCATS MARKETING
REVOLUTION
#ROARWithUs
AGENDA
• Jr. Bearcats Club Reassessment
• PRIDE APP Initiative
• Attendance Maximization
#ROARWithUs
JR. BEARCATS CLUB REASSESSMENT
IMAGINE…
#ROARWithUs
EXCLUSIVE ITEMS
#ROARWithUs
SEPARATE FOOD OPTIONS
#ROARWithUs
ONLINE REGISTRATION
#ROARWithUs
BAXTER ACCESS
#ROARWithUs
NEW ADMISSION PROTOCOL
#ROARWithUs
TRAINING DAY
Jr. Bearcats team up with their favorite athlete
#ROARWithUs
PRIDE POINTS INITIATIVE
IMAGINE…
#ROARWithUs
NEW SLOGAN
SIGN IN & SCORE
#ROARWithUs
PRIDE PROMO VIDEO
#ROARWithUs
APPAREL
#ROARWithUs
SCRIPT ENRICHMENT
#ROARWithUs
GRAND PRIZE
#ROARWithUs
APP-GAME INTEGRATION
Everything through PRIDE
#ROARWithUs
ATTENDANCE MAXIMIZATION
IMAGINE…
#ROARWithUs
MUSIC
MARKETING CAMPAIGN
#TogetherWeROAR
#ROARWithUs
CROWD INTERACTION/ENTERTAINMENT
Live MC
New In-Game Promotions
#ROARWithUs
THEMED EVENTS
Potluck Dinner
Ugly Sweater Contest
Score Some Sweets
PRIDE Pot-O-Gold
#ROARWithUs
WOMEN’S GAMES
•Pink Game (Breast Cancer Awareness)
•Women’s games are worth more on Pride
#ROARWithUs
QUESTIONS?
#ROARWithUs

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Bearcats Marketing Revolution Final

Editor's Notes

  1. Jersey of favorite sport Customizable t-shirt
  2. Jr. Den
  3. Online form and payment through software (example: Paypal)
  4. Halftime access in the jr. den
  5. Free Basketball and soccer, but they have the option to choose 8 sporting events of their choice
  6. Saturday event Jr. Bearcats team up with their favorite athlete Play 1 on 1 Skills academy Huge lunch Autograph session Picture opp with Baxter
  7. Marketing push
  8. Sign up and score incorporated Dave on the voiceover Value added= prizes Baxter wearing all the items Social Media, Around campus everywhere
  9. Baxter wears customized Pride Points gear Interns wear the gear
  10. PRIDE in the script
  11. Tickets to a Knicks or Nets game
  12. All student signups through the app Notifications if chosen
  13. *Guest Student DJ’s *Live pump up music during play *Student’s could pick songs through the Pride app
  14. Like tradition starts now Brings together the entire bearcats community Be on twitter, on Zoo t-shirts, behind the hoops, etc Inclusive marketing campaign Roar meter during games
  15. Live MC in crowd during game (Trivia, etc) Mascot battle Example- Donut vs coffee dance off (crowd gets to choose who wins) Winner gets free coupon Musical Bean Bags chairs (timeout contest) -Winner gets a bean bag Blowup Mascots
  16. Theme Days Thanksgiving time Potluck diner Holiday season Ugly Bearcats holiday sweater contest Score Some Sweets St. Patty’s Day PRIDE Pot-o-Gold
  17. A pink body suit for Mr. Green Free pink shirts on every chair Girls where pink jerseys