The 2022 Guide to Internet Marketing for Exterior Cleaning Companies

RE CLEA N
MARKETING
REV UP YOUR CLEANING BUSINESS
Who am I and
Why Should you
Listen to me?
ANDREWHART
Founder ofRevCleanMarketing
Host ofThePressure WashersPodcast
• WeonlyworkwithExteriorcleaningcompanies
• W
eonlyworkwithonecompanyperregion.
• Wehavegeneratedhundredsof thousandsof dollarsforourcustomers
throughdigitalmarketin.
g

THISISWHATW
EDO.
OURMISSION IS
TO TRIPLE THE SALES
OF100 EXTERIOR CLEAN/NC
COMPANIES INTHENEXT5YEARS.

MARKETING
Overview
• The2022UltimateGuideto marketingyour Exterior
CleaningBusiness
• Whyyour marketing efforts arefailing
• Our sixpronged approachto generating leads
for your business

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RE CLEA N
MARKETING
Har var d Study
• 1979 InterviewofGrads
• 84% NoSpecificGoals
• 13%hadgoals but notwritten down
•3% hadclear,writtengoals& planstoaccomplish them
Results:
• The13%oftheclasswhohadgoalswere
earning, onaverage, twiceas muchasthe
84%whohad nogoalsat all
•Even morestaggering- the3%who had
clear,writtengoalswereearning,
onaverage, tentimesas muchasthe
other97%puttogether.

MARKETING
Goal Setting Framevvork
• Y
ouneedto havewritten goalsandplans
• Y
ouneedto setat aminimum:
• 1 Y
earGoal
• Quarterly Goals
• Monthly Goals
•Y
ouMUSThaveastoppingpoint at the
beginning of eachnewyear& endof each
quarter to reflect(howdidyoudobasedon
what yousetfor yourgoal& what areyou
goingto dogoingforward)

RE CLEA N
MARKETING
What are your
Goals for 2022?
• Whatisyour revenuetarget?
• Howmuchisthat monthly?
• Howmanycallswillthat require?
• Whatisyour averagetransaction value?

RE CLEA N
MARKETING
What are your
Goals for 2022?
Example:
• Whatisyour revenuetarget? $1Million
• Howmuchisthat monthly? $83,000
• Whatisyour averagetransaction value? $800
• Howmanycallswillthat require? 104/month
(divide monthly target byaveragetransaction value)

MARKETING
Hovv m a n y Leads
vvill you need?
• Whatisyour average conversion rate from
caller to booked call?
• Divide yourcalltargetbyyour conversion rate

MARKETING
Hovv m a n y Leads
vvill you need?
• Whatis your average conversion rate from
caller to booked call?50%
• Divide your calltarget by your conversion rate:
104calls/ .5=208Leads per month

RE
WHEEL •
SocialMediaAdvertising
Facebook& lnstagramAds
CustomAudiences
Retargeting
YOUR
XTERI
O
LEANIN
COMPANY
SearchEngineMarketing
Goog
le Adwords/Pay·Per·Click
LocalServiceAds

IS YOUR WEBSITE OPTIMIZED
F O R CONVERSION
(VISITOR TO CALLER)?

R E C L E A N
M A RK ETING
REV UP YO UR CLEANING B USI NESS
YOUR WEBSITE IS
THE HUB
< W
E
B
S
I
T
E >

W H Y ?
...is getting your website built
to convert important to you?

RE CLEA N
MARKETING
Why is conversion so important?
SCENARIO1:
1,500Visitors perMonth
5%Conversion
75Calls / Leads
30%CloseRate
22BookedJobs
$450AverageTransaction
$10,125
SCENARIO2:
1,500Visitorsper Month
15%Conversion
225Calls / Leads
30%CloseRate
67BookedJobs
$450AverageTransaction
$30,150
Triple the Leads
& Revenue

DO YOU HAVE THE P H O N E
N U M B E R IN T H E TO P RIGHT
CORNER ON EVERY PAGE?

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Soft Woshing: The Alternative to
Pressure Washing

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*
Our Services e
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Roof Cleaning
Roofcleaningrequiresa specialized soft washmgtechnique. Thfsis the onlysafe
aodeffectivemethod to remove algae,mossandother buildupwithoutdamaging
theshingles
learn More 0
Siding Cleaning
Gettingyourhomeexteriorprofessionally deaned c3n help preventthe
spread ofhatmful bact,ma,1mped1ngcostlyrep.au'$ andkeepingyourhome
beautiful.Gulf2Bayprovideshousewash i1
lg servicesthatwillensureyour
homeIsleft lookinglikenew
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4.8 B I L L I O N PEOPLE N O W O W N
M O B I L E PHONES
3 OUT OF 5 CONSUMERS
SEARCH FOR LOCAL
BUSINESSES ON T H E I R
S M A RT P H O N E
GOOGLE REPORTS T H AT
40% PERCENT OF M O B I L E
CONSUMERS TURNED TO A
C OM P ET ITO R'S SITE AFTER A
BAD M O B I L E W E B EXPERIENCE

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How fast does your website load?
Find out with GTmetrix
See how yoor siteperforms,reveal whyIt'sslowandd1srover
optimizationopportunities.
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loadingspeedis

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Latest Performance Report for:
http://gulf2baysoftwash.com/
Reportgenerated: Man, Aug 9, 202110 35AM-0700
Test Serverlocallon: M Vant:rANer, Canada
Us,ng: G) Chmme (De!lctcp) 9004430212. l.Jghthouse 74.0
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IS YOUR WEBSITE
O P T I M I Z E D F O R SEARCH
ENGINE RANKINGS?

• • lsfip SoftWash
ing +
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AboutUs lo,cotions Services Commercia
l Blog Conrod Us
J] Islip Soft Washing: A Powerful
Approach to Cleaning Exterior

Eco-Friendly Solutions
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The New Standard for Exte rnal Cleaning Products.
• limited or No Use of Fossil Fuels • low VOC Emissions

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(42)· Pl'ess-.nwa&tllr,g &ervlce
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Say Snore , NY (631)532-8191
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AboutU
s locorions Services Commercial &log ConladUs
Blog
Get those dark streaks off your
gutter!
MiylS,Nll byguim:i.y
Oo)'Ouhavedtililstau,mgon yoof
gu-tte ?Takealookatthegutten
wtrounding)'Ou(ho-me.DoyounObCe
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WhyClean YourPovers?
li&b!thUi,202
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Sealingandcleaningyourpavenislhe
verybestwaytop r o t theinve'$1;ment
you'vemadeinyourwalk$,pttOS,
driveways, pooldecks,otherhardscapes.

DO YOU HAVE THE
TRACKING IN PLACE TO
GAUGE YOUR ROI?

RE CLEA N
M A RK ETING
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Dominate your Service Area
Y
oumusthaveaphysicalofficeinorder toverify yourlocation.
P
.O.Boxesandhomeaddresses willgetflagged.
pres sure washing near me .,, 22,200 D $10.2a X
Powered by C SU RF ER
ft Super Clean
T MachineI Power &.•.
•

Church st "
Bunker/ V a l l e y
Manufactured Home T
•
9Noble Power Washing Ctiurchs1
9 saddle Rock Apartments
rs e 'rl
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p data0 2021
Rating • Hours •
Noble Power Washing
5.0 (305) · Pressure washing service
1430 Church St Unit A-1 · (631} 589-7900
Open · Closes 4PM
"Cameron did an excellent job at pressure washing my home."
Super Clean Machine I Power & Pressure Washing
4.8 (192) · Pressure washing service
Holbrook. NY· (631) 987-5357
Website Directions

RE CLEA N
M A RK ETING
Verify & complete your
Google My Business
Account
Gotohttps://www.google.com/business/
1. Createa Profile
2. FollowthestepstoV
erifyyourlocation.
3. Completeyourprofilewithservices,
products,hoursofoperation,photos.

Gulf2Bay SoftWash Long Island
f- See all products
. (631) 239-7110
Pave
r Cleaningin Long Island, NY
Getting your exterior brick and pavers
professionally cleaned in Long Island will not
only protect your investment but brighten and
refresh your outdoor space. Gulf2Bay uses a
lower pressure soft wash technique that will
thoroughly clean the area without the risk of
damaging the pavers as normal pressure
washing or power washing would. All
chemicals used with soft wash d eaning are
100%biod egrada
ble, low voe
. water-based,
and bleach stable.
X

Not only does cleaning your guners help protect the integrity of your roof.but gutter brightening
also greatly enhances your overall curb appeal. Dust, dirt, pollen, and mildew buildup on the lip of
your gutter can cause tiger striping or black lines. Including this service with your roof and house
washing is a valuable option to enhance the beauty of your home and preserve your investment.
Learnmore
<

Pme St
1-loridSt
Peter·s Pressure w
· ashing
Savo Call
Website Directions
4.9 *** 617,Google reviews
Pressure washing service fnBrandon, Florida

Determining ROI
GoogleMyBusinessDashboard
Customer actions
The most common actions that customers takeon your hsling
1 quarter •
Total actions 383
16
■ Visit your website
242
■ Request directions
43
■ . Callyou
98

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W h a t is SEO?
Organicresults orunpaidrankings area resultofoptimizing
your websitefor searchengines, hence thetermSEO.
pressure washing near me .- 22,200 D s10.23 X
Powered by I::!:SURFER
https://www.nspowerwash.com, pressur washin,g bo...
Bohemia, NY I (631) 277-5509 - Pressure Washing
)-, 0 UJ1,113 r O [ Title changed ]
Natural Settings Powerwash is a pressure washing and deck care company locatedin Islip, NY.
Weserveall Immediate areas. Calltoday for a freequote !
http:// www.noblepowerwashing.com
Long Island's Power Washing Company
J-, 505 UJ931 Ji 0
LongIslandPower Washing& Pressure Cleaning services. House andRoof Washingin Suffolk &
NassauCounty. Cedar Shake Cleaning andRestoration specialists ...
https://www.yellowpages.com >LongIsland, NY
Best 30 Power Washing in Long Island, NY with Reviews
;.., 45,274,a30UJ 2,027 ;; o [Title changed]
Pressure WashingEquipment & Suppliesis terrific and always seems to havethe exact partI'm looking for at thebest pricearound.Highly._
http s:// www.spotlesspaint.co,m power_washing
Hot Water Power Washing - Spotless Paint of Long Island
;.., 7 7 U 1,42 5 ;" 0 [Title changed]
SpotlessPaintIs your local Residenii al Power Washing and Commercial Power ... Power

MARKETING
SEO (organic) vs Paid
S
E
Oischeaper thanpaidinthelongrun.
Whenyoucreatecontentthat ranksanddrives traffic to your
website,you no longerhaveto keepspendingmoneyto makeyour
target customers seeit.
S
E
Otakestimetoshowresults.
If your website or domainis new,it's unlikely that you'll enjoy
immediateresults from SEO.Thereasonis that manyfactors
affect howGooglerankswebsites.
Searchtrafficismorestable.
Onceyou rank onGoogle,you canbesureof freetraffic
to your websiteor webpagesaslong asyoukeep
optimizingthem.

RE CLEA N
M A RK ETING
The NeN SEO Formula
• Figureoutwhat themostimportant keywordsarebased
onyourservice,servicearea& searchvolume
• GoogleKeywordTool,Wordstream,Spyfu,GoogleAdWords
• Setupagreat websitewithuniquepagestargetingthosekeywords
• Pagesfor eachservice & eachcity
• Optimizeyour websiteforUserExperience
• OptimizeyoursiteforS
E
O- OnSiteOptimization
• Buildyourauthority - OffSiteOptimization
• Trackyourresults

1
Rank I 1d 1 7d Life I Search Vol. 1 SearchLocation 1
0 13® window cleaning 135,000 New York, NY
, USA
0 • 13@ gutter cleaning 110,000 New York, NY
, USA
0 IIY13@ deckstaining t:: Q 49,500 New York, NY,USA
0 l!!U13@ roofclean
ing 42 + 2 + 58 22,200 New York,NY, USA
0 !11113@ concrete cleaning 22,200 New York,NY, USA
0 • 13@ deck cleaning 18,100 New York,NY, USA
0 • 13® paver sealing 69 + 31 18,100 New York,NY, USA
0 13@ housewash
ing 76 .. 8 + 24 14,800 New York,NY, USA
0 13@ commercialpressure wash
ing 12,100 New York,NY, USA
0 l!!U13@soft washing 52 51 + 1 + 1 8,100 New York,NY,USA
0 !!U13@ siding cleaning 43 + 57 4,400 New York, NY
, USA
!!U{;3@ paver cleaning 80 61 + 5 + 1 + 19 4,400 New York,NY, USA

M A RK ETING
What Used to Work
• Mostexterior cleaningcompaniesservea25- 50mileradius
(lotsoflittle cities& towns)
• It usedtobecommonplacetosetuppagesforeachcity &
keepeverythingthesamebutchangeonlythecity.
• Lotsofguyssetupmultiplemicro-sitestargetingdifferent cities
withthesamecontent onlychangingthecitiesoneeachpage.
• Y
ourcontentmustbeUNIQUEfromonepageto thenext&
fromonesitetothenext.

M A RK ETING
What Works Novv
• C
T
RisK
E
Y
(ClickThroughRate)
• ScrollRateisessential(Aretheyscrollingdownoncethey
gettoyourhomepageorwebsite)?
• Timeonpageisa bigdeal
• Bouncerateissomethingtowatchveryclosely
• # ofcitations,reviews&relevantlinks

Connect ion is secure
YourInformation (tor example, passwordsorcredit
cardnumbers) Is private when it Is sent to this
site
. Learn = •
Iii Certificate (Valldl
• Cookies(70Inuse)
Site settings

The Fundamentals:
Site Speed
Visitgtmetrix.com
tofindouthowfastyourwebsite'sloadingspeedis
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*
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How fast does your website load?
Find out with GTmetrix
See how your site performs, revealwhyit's slow and discover
optimizatio
n opportunit
e
is.
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latest News
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Join thousands of people andcompanies around the world
committed tomaking the web consistently fast.

R E C L E A N
M A RK E TIN G
Remember Facebook
Organic Reach
WyrU!f Farmer .. AT&T
OClober 14 &l l l Clprn • ill
Hello AT&T. My name ls Wynter Farmer. I have be.en a loyal customer for nearly 10 yu rs .
When you released the original iPhone I bought It. I have had one ever s ince . Irec,enttv
purchased the IPhone - Iwas so excited to t1YFaceTlme without using WIFI. That particular
fe.1t1,1re one of l d i n g re;J ns to upgnrde to the !Phone S,
I'm sure you can imagine my disappointment when I tried and it failed. I caJled customer
service and discovered it isn•t 1>0ssib le because I have the unlimited data plan. In order for
t=aceTime to be used witho ut WIFi a Famllv Share Plan rsrequired. That plan has limlted data.
It took me a second to wrap my head around that. I am e.xpee:ted to uade my unlimited data
plan to a limited one to use a feature that requires d,u;a usage. That makes no senJ.e. WeI.I,
v,eah,it does. If you ar@the company benefiting from the.c:han_ge.Noc the customer trying co
avoid lt.
Ifeel a_s though lnS-teadof rewarding vour loyal c:'-!stomers. that have been iPhone usen. the
longut you are 1rv1ng to shortchange us. It seems to me an underhanded, unfair and
despicable way to treat your loyal custo mers.
If AT&T doesn't delete this po$t plt>ase lilce it to show them you also think ItIs an
unde,rhanded, unfair and despicable way to treat their loyal customers.
Uke Comment

Organic Reach
Dying
•
IS
Facebook Page Organic Reach
20%
15%
10%
5%
0%
-
,-
,-
- - -

Facebook Stock
is Growing
DEC
$7000
$6000
$5000
JAN FEB
OCT NOV
o Average Organic PagoReach
$4000
■ Facebook. tne. (FB)StockPrice
This chart we made shows Facebook's declining organic reach (according to a
from Social@Ogllvy) charted against Facebook's stock price
during the same period. As organic reach dropped from approximately 12% to 6%
{and now often at 1%), Facebook's stock price moved from nearly $50 to nearly
$70, adding billions of dollars in market capitalization.

R E C L E A N
MARKETING
•
W h a t IS a
Boosted
Post?
C) 5
r/:Jlike 0 Comment Share
136 people reached >
Gulf28ay SoftWash Long Island
· Posted by Abby Marinescu
M a y 1 1 • 0 - '
Havina vour home oft washe
d will areatlv
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MARKETING
() 12
rfJUke CJ Comment p Share
Get more Likes, Comments and Shares
hispostisperforming better than 90% of other posts
11
n your Page. Boost It to show it to morepeople.
for this

Your customer is
on Facebook
Percentage of U.S. adults who use Facebook as of February 2021, by age group
100%
80% 77%
J(l 60%
i
0
i 40%
If>
20%
0%
18· 29 30.49 50-64 65+
Source
Pew Roso·rch Centor
Q Stabsla 2021
Addllonal Information:
Untlod Stales Pw, Re oar '1Center January 25 lo February 8, 2021 18 yonrs and older Telophono 11torv1ew

R E C L E A N
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A Oracle NetSuite O
9 Sponsored · 0
Reason #1,000,003 to ditc h QuickBooks:
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R E C L E A N
M A RK ETING
There are three
Types of Ad Formats
1. ST
A
TIC
2. VIDEO
3. CAROUSEL

Getyour backyard looking new with.a f ull- serviceexterior home
cleaning. Contact us for a troo estimate.
GULF2BAYSOFTWASl1.CO>
Brighten up your backyard
Contact us for ;i free estimat.:i
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Lo.am Mor&
Sha re

Gulf2Bay SoHWash Long sland
Sponsored•
Le-avethe heavy-duty outdoor ctean ng to the professfollals.
HomoEn orrior
Clea ning
r/:J Like CJ Commont
!Br ighton Ytiu r Siding
{';) Share
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Gulf2Bay SoftWash long Island
Sporsored •
Exterior home cloanf1
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We have th,
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Ovc, 2,000 jobs complotcd
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R E C L E A N
M A RK ETING
There are
Three Types of
Campaigns
1. CONVERSIONCAMP
AIGN
2. LEADGENCAMP
AIGN
3. MESSENGERCAMP
AIGN

Conversion Campaign
_a. Gulf2Bay SoftWash Long Island
...,,_l_.,, Sponsored •0
"Working with Gulf2Bay was one of the best experiences I had fixing
up my home. Professional and polite communication, transparent
pricing, and incredible work." - Jeff M.
GULF2BAYSOFTWASH.COM
We provide safer and longer lasting
results
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2 Shares
Share

Landing Page
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guests•nd ,.,•xlng..but like MYe1ti.rior space.theyare ex:posed
to d'l&ngin.gweat her and ot htt natura l10,ces,rn•klngthem highly
prone to get.tlng dirty.

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Lead Generation
Themaindifference between a leadgencampaignand
a conversion campaign isthat usersdon't havetoleave
Facebookinorder to convertto a lead.Thismakesthe
barriertoentry much lower.This resultsina higher
quantityofleads howeverthe qualityofthe leads can
tend to bea bitlowerthan a conversion campaign.

Lead Generation
Campaign
8.., Gulf2Bay SoftWash Long Island
"i ·• Sponsored•0
Get your backyar d looking new with a full-service exterior home
cleaning. Contact us for a free estimate.
GULF2BAYSOFTWAS.HCOM
Brighten up your backyard
Contact us for a free estimate
rfJ Like 0 Comment
Learn More
Share

Lead Generation
Content Card
More Volume - Form Preview
Custom Questions 1 of 4 ◄
Gulf2Bay SoftWash Long Is...
The safer alternative to
pressure washing
We clean and restore roofs, decks,
exteriors and pavers using safe and
environmentally friendly products. Fill in
the form and we'll get in touch to
understand your needs and provide you
with a free quote.

2of 4 4
Contact Information 0
We'll exclusively use the informa tion you
provide us to get in touch with your free quote.
Full name
Enter your answer.
Phone number
Enter your answer.
Email
Enter your answer.

3of 4 ◄
D
d View Facebook Data Policy. View
Y. softWashLongIsland'sPrivacy
Policy,
Submit

Gulf2Bay SoftWash Long Is...
Thank you, you're all set.
We'll get in touch as soon as possible to
understand your needs and provide you
with a free softwashing quote. In the
meantime you may visit our website to
learn more about us.
i You successfully submrtted your responses.
Visit Website

Lead Generation:
Lead Center
+ AddLeads • !!J, Audience Tools •
All Unread Raw leads 84 ► In-Progress Leads 0 ► Interested Leads 0 ► Converted Leads 0
+ Add filters Select Dates . All Labels . X Clear Filters
Created u Name u Email u
All Forms . All Owners .
Phone Stage SourcE Lead Contact Info
5
Sep7 ValerieBa... valerieba xtero
... +16313173891 Raw l eads LeadC: Select a lead to review andmanage contact details or
click Create Lead to manually add a new lead.
Sep4 dennis_m... dennismiller@... +1516413 7279 Raw l eads Lead C:
Aug31 LisaBren... lbren710@gma... +15169933483 Raw leads Lead C:
Aug29 Rick Chior... rick @austin•wil... +15166691914 RawLeads Lead (:
Aug22 Nadin
eB.. lamorte78@ao... +16318056443 RawLeads Lead C:
Aug19 JasonBal... Jbald325 @yah... +16314451408 Raw l eads Lead C:
Aug19 TomHoef... Torn .hoefferle
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Messenger Campaign
Themain difference in amessenger campaign is
that theC
T
A(CalltoAction)sendsusersto Facebook
messenger whereyoucanthen
conversationally convert them.Also think of
this asbuilding a subscriber list.
Evenif they don't convert:
1.youhaveallof their information.
2.youcanmessagethemat anytime.

Messenger Campaign
Creative
Gulf2Bay SoftWash LongIsland
Sponsored •0
4000 sqft of 17 year old pavers ··
Restored and Sealedlike they're brand new!
Get in touch with us today for a free estimate.
MESSENGER
Chat in Messenger
0 SendMessage
2 Comments 1 Share
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Assign Conversation •
What services are you
interested in?
Paver Cedar Restoration
Errol Powell replied to an ad. View Ad
Hi Errol! Please let us know
how we can help you.
5167295339

R E C L E A N
MARKETING
•13 billionpeople
use Facebook
Messenger each
month.
•FacebookMessenger
userssend8 billion
messagesaday.

R E C L E A N
MARKETING
LandingPage
ConversionRate=15%
Messenger
ConversionRate=100%

RE CLEA N
MARKETING
•Only1%ofbusinesses
automatically engagewiththeir
customersviachatbotmessaging.
•Businesses are earning a
60-70% average open
rate withinthefirsthour.

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R E C L E A N
M A RK ETING
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/' VISIT R '
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Ad Ref res hes
Repetitionisthekeybutafterawhileyouneedtorefreshyourads.
Eventhebestperformingadshaveashelflife.Lookatwhatworked
andwhatdidn't,andrefineyouradsbasedonthedata.

R E C L E A N
M A RK ETING
Data Driven
Decisions
Mal<eDataDrivenDecisions!
Doubledownonwhatsworkingand
eliminatewhatisnot.
REFINE. REFINE. REFINE.

09/0112021 12:15:18 PM PDT 0 All time @ Last 12 months Sep Oct Nov Feb Mar Apr May Jun Ju l Aug Sep Llfelime
Totalspend $1,892 .79 $1,446 .08 $1,410 .79 $1.318,68 $1,313.29 $1,662.09 $38.41 $9,082.13
Reach 32,102 24,424 25,245 25.933 30,156 37,376 1,698 176,934
Impressions 105.18 4 78,766 66,486 53.859 56,268 75,365 1,818 437,746
FrequerK:y 3.28 3.22 2.63 2.08 1.87 2.02 1.07 2.47
Link Clicks 1,934 1,317 1.045 907 1,283 1,573 27 8,086
CTR (Link) 1.84% 1.67% 1.57% 1.68% 228% 2.09% 1.49% 1.85%
CPC (Link) $0,98 $1,10 $1,35 $1.45 St.02 $1,06 $1.42 $1.12
l.Dads 84 42 46 11 39 34 0 256
Cost/lead $22.53 $34.43 $30.67 $119.88 $33.67 S48.89 $0.00 $35.48
CPM $18.00 $18.36 $21.22 $24.48 $23.34 S22.05 $21.13 $20.75
AMOUNTSPENT
:$9,082:13
AMOUNTOFLEADS:256
C
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S
TPERLEAD:$35.48

Lead Source Accounts
Facebook 132
Home Advisor 130
Accounts Referral 113
G o o g 82
Yard Sign/Truck Sighting 44
Referral 29
Your Home Magazine 26
Instagram 22
Angie's list 18
Unknown 14
Past Customer 14
Customer 6
Red Door 3
Web Search/Goog 2
YelQ 1
Direct Advantagg 1
637
Revenue
Accounts by Lead Source (Summary)
3/1/2021 - 9/11/2021

Recap
AMOUNTSPENT:$9,082:13 256LEADS
152JOBS
60%C
L
O
S
ER
A
T
E
A
V
E
R
A
G
ETICKETPRICE:$1000
TOTALROI:$152,000

R E C L E A N
M A RK ETING
Free Facebook
Advertising
Audit
Signupforafree
FacebookAdvertisingAuditbyemailing
andrew@revcleanmarketing.com

Go gle window cleaningcompanies near me 590 D $12.59 X
Poweredby @
. SURF
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About 1,800,000,000 results(0.67 seconds)
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(, GOOGLEGUARANTEED
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Opennow
10+ window cleaners nearby
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5.0 · Seereviews
ServesPatchogue
Opennow
Tools
Super CleanMachine
4.8 · Seereviews
ServesPatchogue
Opennow
Morewindow cleanersin Patchogue
LocalService Adsarenowthe "topofGoogle"
Theyliveaboveadwordsresults.

Go gle windowdeaning companiesnearme
@ News ; More
Q. All (;) Shopoing Maps [g Images
About1,800,000,000 resut.s (0.67se-conds)
10+ window cleaners nearby
Shine of Long Island
4.7 · See reviews
nr,1 F lJ4RA
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ServesPatch ue
Op,en now
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• 590 D S12.59
Prime Windo w Cleaning
5.0 · See re-,iews
Se
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O n now
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Powe red tJy :; u FER
Sponsored
SupBrClean Mac hine
4.B · See re-,iews
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Open now
Tools

RE CLEA N
M A RK ETING
Google
Guaranteed
Googleverifiesyourcompanybyrunningabackground checkand
requiredproofofinsurance.Y
oucanonlyverifyinoneindustry.
GooglecallsthisaGoogleGuaranteed Result.
Dependingonyourregion,LocalServiceAds
mayormaynotbeavailable.
Y
oucanseeif LocalServiceAdsare
availableinyourarea.
Googlewillalsogiveyouanestimated
costperleadbasedonyourserviceandregion.
Justgotoads.google.com/local-service/ads

RE CLEA N
M A RK ETING
Pay Per Lead
Costisverysimilar toHomeAdvisor.
Y
ousetaweeklybudget andyouPay-Per-Lead
Googlegivesyouadashboard where
youcanmanageyourleads
Theyrecordthecallsthatcomeinand
onlybillyouforqualifiedleads

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eadvisorisnotconcernedwiththequalityofthe
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Theyneedtochargeyousotheycanfundtheir
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continuethecycle.

• •
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itsusersattention.
Googledoesntneedtofinancetheironlinemarl<eting
budgetonthebacksofsmallbusinesses.
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#1Power Wi'.lshlng company- Lowest Price· open 8AMto BPM

Pay - Per - Click
Bidagainstother companiesfor relevant l<eywords
Payeachtimesomeoneclicksyour ador callsfromyour ad
pressure washing near me .- 22,200 D $10.23
Q. All () Shopplng 0 Maps c;J Images 0 Videos : More
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Ad · https :// www.choicecleaningli.com/ power_washing/locaLcompany : (631) 47 8900
Long Island's Power Washing - Premiere Power Washing...
121 u 1,62s r o
We are one of Long Island's highest rated power washingcompany. 100% Happiness guaranteed
Tools

Hovv much
is a Click?
RE CLEA N
MARKETING
ManyFactorsdetermineyourcostperclickincluding.
Geography
You'll seehigherclick ratesin majormarketslike NewY
orkor
SanF
rancisco. Morepeoplemeansmorecompetition.
Industry
Googleknows what the potential return is for a given indust ry.
Forexample a personal injury attorney can generate thousands
fromanewclient.
QualityScore
Thinkof thislikeyour credit score.Whenmorepeople who
seeyour adclick it,that'sastrongindication to Googlethat
your adsarerelevantandhelpful to users.Accordingly,
Googlerewardsyou with:
-Higheradrankings
-Lowercosts
Dependingonthecampaign, company
,region
we'reseeing$5-$10costperclickinmajormarkets.

First Name·
Request a Quote
Last Name• Zipcode'
Phone· Emait•
Service(s) Needed (che<kall that apply) Bundle Any 3 and Save10%!
0 SidingCleaning
0 PaverSealing
D Other
B<!stTime to Contact?
0 Moming
0 Afternoon
0 Evening
0 RoofCleaning
0 DrivewayorPatio
0 GutterCleaning
0 Commercial
AdditionalProject Details
0 DeckStain orClean
0 HolidayLighting

G powe r washi ng near me
All Maps Shopping Books News
Ad • https:flwww.koscleaing,c:o
m/
Power Washing Long Island - Exterior
Cleaning Service
Comp lete Exterior Cleaning. We cle an siding, roofs,
driveways, patios & decks. Long Island. Deck, patio& roof
washing. Truck mounted system for the most thorough...
'-., C a
ll (631) 560 -8999
13 mi • Mastic Beach • Madison St
Open 24 hours
Ad • https:{/www.drdrizzle.coms/ervices_ancf/pricing
#1 L.I. Powe r Washing Service - Lowest
Price - Open 8AM to 8PM
Talk To An Expert Over ThePhone For Free • Voted #1
2016,2017& 2019 - Free Estimates. Our Specialized,
Commercial -grade Equipment Safely Washes Any Type of
Exterior Surface.
5.8 mi •Centereach • WoodRd
Open24 hours
Pressure Washing Services
• near you • Choose area
Ava
ilab
leonline
<
W
i thin 1 mi Sort by distance
>
'-------
'1

M A RK ETING
Determinin g R O I
ROIExample:
MonthlyBudget=$1500
AverageCostperclick=$8
Aamount ofclicks=187
15%conversionrate=28leads
Costperlead=$54
50%closerate=14jobs
Averageticketprice=$800
TotalRevenue=$11,200
RO
AS(ReturnonAdSpend=) 8:1

RE CLEA N
MARKETING
Negative Keyvvords
and Click Fraud
NegativeKeywordscaneatupyourbudget
- Pressurewashingjobopenings
- Pressurewashingequipment
- pressure washingDIV
ClickFraud
Competitors or bots maymaliciously click onyour
adsandburn through your budget. W
euseasoftware
calledClickCeaseto mitigate malicious clicks.

RE CLEA N
M A RK ETING
Here is the problem
• 50-60%ofinboundleadsareunconverted

RE CLEA N
M A RK ETING
Here is vvhy
• Leadsthatarenot followedupwithin
15minsgocold
• Theaveragecustomermustbefollowed
upwith5-7timesbeforebooking
• T
oday'sconsumerpreferstointeract via
text messagevs.phonecallor email

RE CLEA N
M A RK ETING
Here is the solution
• Leveragemarketingautomationtofollow
upwithwebformswithinthefirst2minutesof
submissionviaPhone,eMail& T
extMessage
• Automatethe followupsothat every
prospectis touched5+timesandable
toengagevia2-waytextmessaging

RE CLEA N
M A RK ETING
What can be automated?
HotLeadfollowup
• email
• text

RE CLEA N
M A RK ETING
Appointments
• appointment confirmation
• appointment reschedule

RE CLEA N
M A RK ETING
W h a t c a n b e automated?
Estimatefollowup
• Wouldyouliketomoveforward?
• Didyouhaveanyquestions?
• EndofMonth/seasonSpecial

230 pm 555-475-5555
Today at 2:15 pm
Hi, Blaine. Were you able to review
the proposal I emailed you last week?
Let me know if you'd like my help
going over it. Happy to walk you
through it and answer your questions
along the way.
Sure thing. Just sent it over. Shoot me
a text or call me if you need anyt hing.

RE CLEA N
M A RK ETING
Request GoogleReviews

Recipients
Your feedback
Dear [first name],
As one of our preferred customers, your feedback is of the utmost
importance to [business name]. We are constantly striving to provide the
ideal experience for our customers, and your input helps us to define that
experience. That being said, ifyou could take a minute to post a review on
[review platform], we would so appreciate it.
We hope to see you again soon!
Best regards,
[Your name]
ct
Send •

R E C L E A N
M A RK ETING
MAKES EVERY LEAD YOU
GENERATE M O R E VALUABLE

MARKETING
# of Leads - 100
Conversion Rate - 30%
NO FOLLOW UP
Jobs Booked - 30
100 Leads X 30°/o = 30 Booked Jobs
Average Ticket - $650
30 Jobs X $650 = $19,500
# of Leads - 100
Conversion Rate - 70%
Automated Follow Up
Jobs Booked - 70
100 Leads X 70% = 70 Booked Jobs
Average Ticket - $650
70 Jobs X $650 = $45,500

RE CLEA N
M A RK ETING
50% of people are
not ready to buy
• NutureCampaign
• Stayfrontofmindwitheducational
emailfollowup
• TargetedDirectMail

SOFT
W
EJUSTW
A
N
TT
O
Check-in!
Our records show that w e gave you an
estimate this summer so we wanted to
remind you about our annual
E
n
dof theSeasonSpecials.

RE CLEA N
M A RK ETING
POPULAR CRMS
(CUSTOMER RELATIONSHIP MANAGEMENT)
• Responsibid
• Jobber
• HouseCallPro
• Markate
• ServiceTitan
• TheCustomer Factor

RE CLEA N
M A RK ETING
W h a t vve vvill cover today
• Howtousevideotogenerateleads
• Howtocreatevideosfor
different socialplatforms
•Different topicsto engageyourcustomer
• Examplesofeffectivevideosfrom
ourcustomers

Consumers have Short
Attention Spans
I Don't Have
A Short
Attention Span,
I Just ••• Oh, Look
A Squirrel!

About the Founder
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• •

RE CLEA N
M A RK ETING
Why video is
i•
mportant:
•Makesyoulookprofessional
• Canassistin
converting leadsto
customers
• Caneducateapotential
customer onyourservi•
ce

RE CLEA N
M A RK ETING
Start Documenting
•Document your work
• Buildyourassetlibrary
• ContentisEverywhere

Build your
Asset Library
Makeit easilyaccessible
•
+ Create .., :ii Follow
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Have Several
Narratives
- Issoft washingecofriendly
- Howto restore CedarSiding
- Howto restore & preserveyour pavers
- Protectingyourdeckfromtheelements
- What isoxidation
-Tourthefacility/ Truck
- EmployeeSpotlight
- DailyCheckIn
- Drivingtoan Estimate
- Onthe job
- Inthetruck
-A
ttheoffice
- OurMission
- BeforeandAfter
- Customer Testimonial
- Uniquecasestudy

Micro Video
CellPhone
GoPro
•
TimeLapse
slideshowof photos / beforeandafter
Doityourself.
Minorediting:Post it Immediately

Go,..gle Q.
stock photo power washing logo
C All GIImages O Shopping !'JINews 0 Videos ; MO<e Tools jl Colleeoons feSearc •
stockmusttation vector design carwashinggun
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Pressure WashinglogoOeisgnCleanL
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Pressure washing logoL
$?lvtterstod .com
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Power Washing Ptess ure Watef Blaster...
depo.sitphoto.c•om
Pressure Washing Logo Te...
droo;m.s1imecom
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vector Illustration
logo Template Cleaning Vector...
deposltphotos com
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depostphoto,com $l0ck,edobt com
PressureCleaningStocklllustradons...
dream.time.com
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PressureWashing Logo T_
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1,253BESTPtessureWashlogoIMAGES•.
$!Ock.•do bo oom

RE CLEA N
MARKETING
W H AT IS BRAND?
Brand=Theperception of your business
through the customer's eyes.Regardless of
your op1
•
n1
•
on.
• Reputation
• Opinion
• Perception
• Emotion

RE CLEA N
MARKETING
W H AT IS MARKETING?
Marketing= any customer
communication touchpoint.
• Promotion
• Connection
• Interaction
• Transaction

RE CLEA N
MARKETING
W H AT IS BRAND
MARKETING?
BrandMarketing= Acommunication strategy
with the goal of changingor solidifying how
customers perceive your business.
• Emotion
• Reaction
• Loyalty

"PRODUCTS ARE M A D E IN
A FACTORY. BRANDS ARE
CREATED IN THE MIND."

"YOUR B R A N D IS YOUR
INSURANCE POLICY
AGAINST BUSINESS FACTORS
YOU CANNOT CONTROL."

"BRANDING IS H O W
PEOPLE DESCRIBE YOU
W H E N YOU'RE NOT IN
THE ROOM."

'"YOUR B R A N D IS T H E
STORY T H A T UNFOLDS
ACROSS ALL CUSTOMER
TOUCH POINTS."

RE CLEA N
MARKETING
LOOK AT YOUR BUSINESS
T H R OU GH A N E W LENS
Visuals
Professional Image(Logo, Website, Truck Wrap,Uniform)
Messaging
$99Driveway CleaningVS.PaverRestoration Services
CustomerService
Responsive and polite VS.nonresponsive and abrupt
Sales
Pushyandtone deafVS.consultative and helpful

The 2022 Guide to Internet Marketing for Exterior Cleaning Companies

The 2022 Guide to Internet Marketing for Exterior Cleaning Companies

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