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The Detroit Pistons ADV 420
- 1. THE DETROIT PISTONS BY ANDRESE COCKROFT
- 2. BACKGROUND ON BRAND • Founded in Fort Wayne Indiana • Joined the NBL in 1941 • Moved to Detroit in 1957 • Moved to current arena in 2017
- 3. GLORY YEARS • 3 NBA Championship in Detroit • 11 Hall of fame players • 3 Hall of fame coaches • 2 Hall of fame owners
- 4. THE DETROIT ATTITUDE • Hardworking • Never say never • Fight until the last breath
- 5. CURRENT STATE OF DIGITAL PLATFORMS • Facebook • Instagram • Twitter • Online Advertising • Website • For the older generations (31+) with a key focus on family • For the younger generation with a key focus on exciting plays • Shows more of a business side • Prime focus to sell tickets • Just like the rest of the NBA websites
- 6. PLAN FOR WEBSITE • Interactive videos • Exciting Content • Hooper • Community service • Display Detroit Attiutde
- 7. PLANS FOR • Family Focus • Hooper / Players • Community service • Exciting plays • Hustle Plays • Comical Moments Facebook Instagram
- 8. PLANS FOR • Younger Generation • More Comical Content • Show more than bottom line • Interactive ads • Better connections to app Twitter Online Advertising
- 9. HOW TO HELP THE BOTTOM LINE Changes More Users More Visitors More tickets purchased
- 10. THANK YOU FOR YOUR TIME
Editor's Notes
- Greetins everyone my name is Andrese D Cockroft. I am here to talk to you about the Detroit Pistons Brand.
- First for those who don’t know the pistons here is a little background. Founded in Fort Wayne, the Fort Wayne (Zollner) Pistons joined the national Basketball league the moved to Detroit well aurbor Hills in 1957 shortly after the NBA was formed. Now they currently play in LCA in the heart of Detroit.
- Since Coming to Detroit they have won 3 NBA Championships in 1989, 1990, and 2004. Also have helped 11 players reach the hall of fame 3 couches and two owners
- My reason for picking the pistons was simple it’s a team that truly embodies their city attitude. Growing up in Detroit you have no choice but to adopt the Detroit attiudte. This attitude is a blue collor hardworking, never give up, never say never attitude,
- With now knowing a little about Detroit you can see how our current digital platform doe don’t display that attitude that the city wears ohh so well. For example the social medias, website, and online ads are all trying to push tickets sales on you instead of showing you the value of buying the ticket and coming out.
- The Website can be emproved by simply adding interactive videos that shows the hustle of the team and the city. Showing more exciting things dunks are fun but those hustle plays are the things that will be talked about for years! Also by using hopper to get fans excited about games and to show how we have one of the best mascouts in the NBA. Dsiplaying community service can never hurt. And by doing this you will have no problem with showing fans this is the team that still has that Detroit attitude.
- The plans for facebook are simple, Keep the target on the family by showing kids and parents having fun at games. However show the fans interacting with the players or with Hooper. Also show how the team helps the communities around it to make people feel good about buying a ticket. For Instagram keep the focus on the younger generations. However show more exciting hustle plays show Andre Dummond diving on the floor for a loose ball or jumping into a crowd. Which should capture all three of the show bullet points and catch the view attentions.
- For Twitter do not change the target audience. However show the comical side of the brand show players joking around and the coaches laughing for once. For Online Ads by show the potential buyer the value of the game the tickets will sell itself. So by making the ads more about what a person can experience at the game you'll help your bottom line.
- To show how this can help the bottom line I came up with a simple equation. Implementing these changes will help get more users which means more visitors to ticket sites and box offices which mean more tickets purchased and more revenue.
- Thank you any questions.