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ART 2030 presentation – identity and wireframe
- 2. Goals 01) 02) 03) Introduce Art 2030 to the world. Establish what Art 2030 is, and it’s connection to the UN 2030 goals. Get funding – give sponsors meaningful reasons to contribute. Inspire artists to become part of Art 2030. hello@hellomonday.com
- 3. Agenda 01) 02) 03) 04) Brand Strategy Identity Design (2 directions) Wireframes Next Steps hello@hellomonday.com
- 5. Brand Approach: We are a movement of visionary artists and influencers in the art world, who are determined to reinstate the role for art in a bigger world context and make their contributions visible for sustainable development. hello@hellomonday.com
- 6. Brand Philosophy: We believe art, technology, and science can have a positive impact on our future and we are motivated to push this notion forward through everything we do. hello@hellomonday.com
- 7. ART 2030 sets a bold vision to unite art as a game-changer for sustainable development. Our mission is to unite the universal language of art as the key to open people’s hearts, minds and imagination for the world we want. Brand Mission: hello@hellomonday.com
- 8. Design Directions Direction1 Direction2 Classic / Democratic Iconic / Bold hello@hellomonday.com
- 10. Direction 1 — Connecting art This direction is about connecting art with the Global Goals. It’s about creating a democratic place for art working with one or more of the Global Goals. hello@hellomonday.com
- 11. Design Direction 1 Design Direction hello@hellomonday.com
- 15. Brand signature with additional tagline hello@hellomonday.com
- 16. Brand signature with additional tagline hello@hellomonday.com
- 17. Simplon BP By Swiss Typefaces hello@hellomonday.com
- 19. Graphic inspiration Filling out the negative space between the gaps creates a minimalistic interpretation. hello@hellomonday.com
- 21. Graphic element + Logo hello@hellomonday.com
- 22. Graphic element + Logo hello@hellomonday.com
- 29. Direction 2 – ART + the 17 Global Goals This direction is about combining ART and the 17 UN Global Goals, in a subtle and underlying way. You might not see it, but if you see it, you can’t un-see it. hello@hellomonday.com
- 45. Getting Art2030 introduced Phase 1 Phase 2 Focus on Art2030 - what it is and what it does Once there is a larger amount of projects - we should put less focus on Art2030 and more focus on the projects hello@hellomonday.com
- 46. Home Projects UN Goals About Contact Project template Link: Project website Link: Official site Social media links hello@hellomonday.com Sitemap
- 47. Making a strong first impression by connecting Art 2030 with the UN 2030 goals and adding the celebrity factor from the current Global Goals video to the mix. This would only be shown to first time visitors. (first 25 seconds of this video - start at 5 seconds - and then end at 25s) We connect the UN Global Goals... ...with art The UN has a plan. We take action through art. These are our projects. (animation of the Global Goals circle that turns into the word “art”) Homepage intro idea hello@hellomonday.com
- 49. Intro to Art 2030 Animated / video introduction that connects Art 2030 with the UN 2030 goals, and shows the vision of this project. Art 2030 projects Logo UN 2030 Goals Ai Weiwei Soleil Levant hello@hellomonday.com Homepage concept
- 50. When more projects are added it might make sense to only show the latest or biggest projects on the homepage, and show all the rest on the projects page. Here we highlight the latest projects and have an archive of all the previous projects. Current projects Logo Previous projects hello@hellomonday.com Projects
- 51. Project title Logo To be able to describe each project in a consistent manner, and give a better description of them we suggest a module based template: - Full width hero image - Text block - Small image - Big image (with slide option) - Video (thumbnail: small or big image) - Quotes - Artist biography Content: - Images and videos from the exhibition - Project description - Quotes by relevant persons/reviews - Artist bio - Artist quotes “ Quote from the Artist ” hello@hellomonday.com Project template
- 52. Content: - Description of each of the 17 goals. - Links to relevant art projects. - Links to learn more about each goal. - Artist ambassadors for each goal (?) - Video from “globalgoals.org” (?) Logo 2 - Zero Hunger Logo Goal 2: Zero Hunger X ›‹ hello@hellomonday.com UN Global Goals (interactive)
- 53. Content: - The purpose and vision of Art 2030 - Statements from “project ambassadors” (include images if possible to make the messaging stronger (if possible)) - Behind Art 2030 (people and sponsors) - Add list of supporters (list of names) - Add sponsors / partners list (logo names) Purpose & Vision Logo “Quote lorem ipsum dolor sit amet lorem” CONNECTING ART AND THE UN GLOBAL GOALS Behind Art 2030 hello@hellomonday.com About
- 54. Content: - Press and contact information Logo Contact hello@hellomonday.com Contact
- 56. Project phases Visual Directions Website Overall Design Website Design Sub pages Development Launch 1 2 3 4 5 Sub-pages designed Development of the site begins QA and testingBased on selected ID we create the overall website design 2 ID concepts and wireframe presentation Client to choose direction
Editor's Notes
- Homepage that introduces Art 2030 and shows the latest/featured projects. Perhaps it includes the 2030 goals as well? Projects page that shows all Art 2030 projects. Project subpage that showcase each individual project + links out. UN Goals page that shows the 17 goals in an interesting way, and links to related art projects. About page which goes more into detail about Art 2030. The people, quotes, more information, etc. Contact page with contact information.
- 2 udfordringer - folk kender ikke Art2030 og de kender sandsynligvis heller ikke UN Global Goals (2 fortællinger der skal kobles sammen). Videoen er med til at give projektet kredibilitet Copyright på videoen (så folk ved den er fra UN)