Why should a B2B marketer choose a B2B agency: The top 10 reasons. Including buyer sophistication, higher stakes and more complex topics.

1. TOP TEN REASONS WHY B2B
MARKETERS NEED A B2B AGENCY
ERIN MICHALAK

2. They are a considered purchase.
With multiple stages, players
and layers of distribution.
1. B2B PURCHASES ARE NOT IMPULSE BUYS

3. You’re not selling toothpaste.
You’re selling technical
products to really smart people.
2. B2B BUYERS ARE SOPHISTICATED

4. No one ever got fired for
bringing home a Pepsi.
B2B? Not so much.
3. THE STAKES ARE HIGHER

5. B2B buyers go deep. Successful
B2B marketers do too.
4. B2B TOPICS, CONCERNS AND
HOT BUTTONS ARE MORE COMPLEX

6. B2B is boring? Is it boring to
save lives, build stadiums,
explore outer space?
.
5. B2B IS IMPORTANT

7. Distributors, reps and
many more. Way more
complicated than hitting
“purchase” on Amazon.
6. B2B BUYING CHANNELS ARE COMPLEX

8. B2B agencies get this. And
make technical products
easy to understand.
7. B2B PRODUCTS AND SERVICES
ARE SOPHISTICATED

9. They don’t all live in the
same ZIP codes or watch
the same TV shows.
8. B2B BUYERS ARE HARDER TO FIND

10. Long-term commitment.
Having a conversation.
Being patient.
9. B2B MARKETING REQUIRES
RELATIONSHIP-BUILDING

11. Did I say that? Oops.
Maybe not harder than B2C.
But definitely different.
10. B2B MARKETING IS ACTUALLY HARDER

12. MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE
03. WHAT ENGINEERS LIKE TO TALK ABOUT
SUBHEAD
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam
id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere
pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum
congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada
blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam
feugiat vel risus quis lobortis.
Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel
odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mªecenas sagittis convallis felis tincidunt vulputate.
Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.
Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.
Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.
YOU NEED AN AGENCY THAT
UNDERSTANDS B2B. THAT CAN
TAKE THAT COMPLEXITY AND
TURN IT INTO SOMETHING.

13. MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE
03. WHAT ENGINEERS LIKE TO TALK ABOUT
SUBHEAD
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam
id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere
pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum
congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada
blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam
feugiat vel risus quis lobortis.
Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel
odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mªecenas sagittis convallis felis tincidunt vulputate.
Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.
Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.
Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.
YOU NEED A B2B AGENCY THAT
IS PASSIONATE ABOUT THE
INDUSTRIES YOU SERVE. THAT
CAN TALK LIKE AN ENGINEER.

14. MARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDEMARKETING TO AUTOMATION & CONTROLS ENGINEERS: YOUR ESSENTIAL GUIDE
03. WHAT ENGINEERS LIKE TO TALK ABOUT
SUBHEAD
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sit amet pellentesque ligula. Nam sagittis non orci eget iaculis. Nam
id justo ut neque commodo maximus in ac dolor. Donec interdum sapien lectus, quis dignissim sapien malesuada ut. Sed posuere
pharetra est, vel accumsan massa sagittis id. Curabitur urna tellus, dictum sit amet consequat at, aliquet vel augue. Ut condimentum
congue ex vel vestibulum. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum. Cras a dolor interdum massa malesuada
blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque at ipsum. Ut consectetur massa in lacus gravida feugiat. Etiam
feugiat vel risus quis lobortis.
Duis eleifend sollicitudin massa et tempus. Etiam non dictum nibh. Curabitur sed tempus ex, a molestie lorem. Morbi pulvinar est vel
odio gravida feugiat. Nunc eleifend aliquam purus, eu varius urna porttitor ac. Mªecenas sagittis convallis felis tincidunt vulputate.
Nunc nec elementum libero, quis semper velit. Duis pharetra lobortis tincidunt.
Suspendisse leo lorem, vehicula ut ipsum sed, porta ornare tortor. Sed non pharetra felis. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos. interdum mi. Sed nisi nisi, tincidunt nec quam sit amet, congue lobortis ipsum.
Cras a dolor interdum massa malesuada blandit. Nunc nunc est, posuere imperdiet pulvinar a, scelerisque.
THAT’S NOT FOR EVERY AGENCY.
BUT IT’S DEFINITELY FOR US.

15. ®
Godfrey is more than a global B2B marketing agency. We’re an engine
– one that drives industry knowledge, audience insight and strategic
creativity through a broad landscape of marketing tactics. Godfrey
has the industry knowledge and hands-on experience to help you
create and sustain productive conversations with the automation and
controls audience.
www.godfrey.com