2. The Interactive Effect
Boosting Video Performance
Erika Trautman — CEO Rapt Media
Andrea Scott — Director Digital Marketing Gaiam TV
3. Andrea Scott
Director of Digital Marketing for Gaiam TV
• 15 years experience in digital marketing
• Specialize in user acquisition for consumer
brands
• Direct response for driving revenue
4. Who is Gaiam TV?
YOGA & FITNESS
SEEKING
TRUTH
SPIRITUAL GROWTH
13. Erika Trautman
CEO & Founder, Rapt Media
• Founded Emmy-winning video production
company
• Expert in innovative storytelling
• Published in Entrepreneur, Wired,
AdExchanger, Adotas
29. TOP 10 THINGS TO CONSIDER WHEN
PLANNING YOUR INTERACTIVE VIDEO
1. Define success
2. Plan ahead
3. Consider Audience
4. Add value
5. Design
6. Think Action
7. Plan Distribution