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THE A4
         METAPHOR
An A4 paper pack
An A4 paper pack

    and You
An A4 paper pack

             and You

are exactly alike.
Open a pack.
Pull out 10 sheets.
And then…
Pull out another 10…
Howzat???
Easier…
by 10 sheets’
Easier… worth of space,
        right?
From then onwards…
You needn’t even pull
       hard.
Smoking…
Crack…
It all starts the same.
“It’s easier to hold to your principles 100% of the
time than it is to hold to them 98% of the time. If
you give in to “just this once,” based on a
marginal cost analysis, as some of my former
classmates have done, you’ll regret where you
end up. You’ve got to define for yourself what
you stand for and draw the line in a safe place.”
                                  Barrett Garese
Or
Or
YOUR CHOICE.

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The A4 Metaphor