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By Anand Chatterjee
Pre Sales Activity- Cold Call
Launching Reality Input
Research on new prospect
using Social Media and
surf engines.
Calling to new prospects.
Calling existing contacts.
Calling market links.
Launching Reality Outcome
Landed to receptionist who think they are
the decision maker in case it is a cold
call.
Sorry Sir! But we already
have insurance. Drop
your company profile at
INFO@**********.COM
Team players….activity
What should I
do for more
qualified leads?
Anand! Try to get connected with
decision maker over LinkedIn and other
social media. It works !
Thanks Makram
Pre Sales Activity- Smart Call
 Connecting to the decision makers
of the companies over LinkedIn and
other ways. Hi Mr. X, I hope I'm not
bothering you. Could you please
refer me to the person in charge
of handling and managing your
company’s insurance matters in
UAE?
You can
speak to
Mr. Y for
the same.
Thanks !
Hi Mr. A.
How are
you ? This
time I
have more
options
for your
insurance
needs.
Great!
Connect
me at the
time of
renewal.
Thanks
Anand.
Action Time !
Dialog 1- Hi Mr. Y! How are
you? Mr. X ask me to call you
for insurance matter of your
company. Is it right time to
speak?
Yes of course!
I am always
free for you.
Tell me how
can I help?
Hi Mr. A.
This side
Anand.
Can you
please
share the
details so
that I can
start
working
on it?
Hi Anand!
Sure, I will
forward it
to you by
end of the
day.
Thanks.
Great! Thank you for giving us an
opportunity. Can you please share the
details related your insurance
requirement so that we can do the initial
study and get back to with best options
as per your need and budget.
Wait begins
Oh! I hope client will send me all the details I
asked for.
What if they do not share BOR?
What if we can not offer exactly what client is
looking for? Although I have asked for all the
requirements. Hmmmm.
Partial Details received
ALERT NO BOR FOUND
Reconnecting…………….
Hi! This side
Anand.
Unfortunately I
did not received
BOR from your
side. It is very
important to get
special price and
terms.
Really ?
Ok ! I will send it to
you. Kindly see if
you can offer
something better in
lesser cost. You
know we in process
of cost cutting and I
know you from long
time, you can help
me. Right?
Sorry ! We do not give BOR
to anyone. Its our company
policy. If you have good
relation with the insurance
company (As you said)
Give me something that
suits my company need.
Heating up Engines……
Hmm! Let me
forward the details
to Mr. Dani and ask
him to get some
options for the
client.
Sending all the related documents to Mr. Dani and brief
him about the clients requirements i.e TOB, Expiry and
all.
Wait begins………….
Mr. Anand ! When you gonna
send us the quotes that we
asked for? We have already
received some quotes within 2
days from other people. In
your case it is almost a week
now.
GOD
knows
Mr. Anand. We have
approached the
market and we will
receive something by
7 to 10 working days.
We are trying our
best.
Options received
Thanks ! We will get
back to you.
Hi Mr. X. I have
some options
ready with me.
Kindly let me
know your best
time for a short
presentation on
the options.
Oh !Finally
received
options.
Let me
send it to
client.
Quote sent by mail from HO
Waiting for Feed Back
God knows what will
happen?
I wish I could have visited
him with the options and
asked for feedback in
person.
Feedback Call
Hi ! I just
called to know
about your
feedback on
our quotes.
Yes! I found
it OK, but
we need
some
changes and
we would
also like to
request for
split
payment
option. Can
you help?
Yes ! But we found something
cheaper and more
competitive.
Mind Whirlpool…….1
Oh ! In case of Mr. Y, I need to be more fast in
terms of TAT and I must have more options
(At least 70% of market). And I must present
him the options in persons not over mail.
More coverage + Fast response = Conversion
Mind Whirlpool……. 2
In case of Mr. A, I need to speak with Mr. Dani
and Mr. Ayham for split payment and the options
that client is asking for.
I want this client on-board anyhow. As he seems
to be serious and can be converted if we manage
to help him in his terms (But within company
limitations)
On the way to closure …..
Hi Mr. Dani! How are you. I hope
you have received client’s
confirmation. Kindly process it.
And do let me know about the
split payment request.
Hi ! Sure. For split payment I will
forward the request. But the rates are
not confirmed. I have to recheck with
insurer.
I will get back to you.
WHAT! Rates are
not confirmed?
But we have given
official quote.
Waiting……….
When I will get
response. It
almost 2 days.
And now it is
almost 10 day in
total
Let me speak with
Mr. Ayham and
finalize the
business
Anand! Don’t worry I
will speak with Mr.
Dani get the things
fixed. Focus on the
requirement and tell
me if you need
anything.
Mr. Ayham
Refurbishing ………
Yesssss! Finally everything is done.
Now just policy has to be issued.
Policy inception request sent to HO.
Some additional details are required. Send
the underwritten details to proceed.
A.
B.
C.
D.
Looking forward to your
response.
Oh No!
More delay?
Final Documentation…
Ohk. Let me send the final
documents to HO and ask
them to issue the policy in
best possible time.
Thanks Anand! It will take 7 to
10 days to issue the policy.
Conclusion
Where is problem? It took 10 to 15 days to issue a policy and this
is too much time. I have lost some clients due this much long
turn around time. Clients are getting much faster response from
other Brokers in market with more options then us.
FAINTED
.
Initial Call
Hi Mr. Y! How are you? Mr. X ask
me to call you for insurance matter
of your company. Is it right time to
speak? Can you please share the
details related your insurance
requirement so that we can do the
initial study and get back to with
best options as per your need and
budget.
Sure! Why not?
You will receive it by
evening.
Details received
Details received
Received all the
documents. Let me
send it to HO
Quote generated
Mr. Anand.
I have sent you 4 options with
comparison chart. Kindly let
me know how you want to
proceed. I will send some more
options by 2 days
Thanks
Wow! It is only 2 days past and Mr. Dani
sent me 4 options. I can meet the client
with this options now and ask his
feedback. Great !
Quotes sent within 2 to 3 days
Basic plan quote sent same day with options
Client meet
Let me go to client and discuss the options. If
likes it then BRAVO!!!!!
And if not I am sure we will be ready with 4
more options by next 2 days. It will help me to
gain confidence of client and close the
business.
Negotiation
I liked the options
but why should I
hire your broking
firm. I am getting
less rate from
others
We can help you out with
your desired cover in your
budget if you can provide us
BOR . And I am promising
you that we can offer you
best deal in market.
I am happy with your
offer and ready to go with
it as you delivered the
quote very fast as
promised and given all
the best options available
in market. And you always
keep visiting us.
We have already given
BOR to you and ready to
go with you guys.
Closure…..
See sir. Due to our strong
relations with insurers in market ,
we have managed to get best deal
for you . Now give BOR and I will
make sure your policy will be
issued in next 2 days.
Deal Done!
I am really happy to
work with Guardian
Insurance Brokers as
they are fastest and
they have given me
best option for my
insurance need.
I am
impressed
Wow from client
Thank you Anand and Guardian Insurance
Brokers for suggesting me the right cover for
my company insurance needs.
More empowered …..
I will be more empowered if I have…
A. Fixed Plan rates ready with me in Excel sheet.
B. More options to offer to my clients.
C. Fastest TAT in market.
D. Pre laid plans ready with me.
Thanks and regards,
Anand
By Anand

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Sales life cycle

  • 2. Pre Sales Activity- Cold Call Launching Reality Input Research on new prospect using Social Media and surf engines. Calling to new prospects. Calling existing contacts. Calling market links. Launching Reality Outcome Landed to receptionist who think they are the decision maker in case it is a cold call. Sorry Sir! But we already have insurance. Drop your company profile at INFO@**********.COM
  • 3. Team players….activity What should I do for more qualified leads? Anand! Try to get connected with decision maker over LinkedIn and other social media. It works ! Thanks Makram
  • 4. Pre Sales Activity- Smart Call  Connecting to the decision makers of the companies over LinkedIn and other ways. Hi Mr. X, I hope I'm not bothering you. Could you please refer me to the person in charge of handling and managing your company’s insurance matters in UAE? You can speak to Mr. Y for the same. Thanks ! Hi Mr. A. How are you ? This time I have more options for your insurance needs. Great! Connect me at the time of renewal. Thanks Anand.
  • 5. Action Time ! Dialog 1- Hi Mr. Y! How are you? Mr. X ask me to call you for insurance matter of your company. Is it right time to speak? Yes of course! I am always free for you. Tell me how can I help? Hi Mr. A. This side Anand. Can you please share the details so that I can start working on it? Hi Anand! Sure, I will forward it to you by end of the day. Thanks. Great! Thank you for giving us an opportunity. Can you please share the details related your insurance requirement so that we can do the initial study and get back to with best options as per your need and budget.
  • 6. Wait begins Oh! I hope client will send me all the details I asked for. What if they do not share BOR? What if we can not offer exactly what client is looking for? Although I have asked for all the requirements. Hmmmm. Partial Details received ALERT NO BOR FOUND
  • 7. Reconnecting……………. Hi! This side Anand. Unfortunately I did not received BOR from your side. It is very important to get special price and terms. Really ? Ok ! I will send it to you. Kindly see if you can offer something better in lesser cost. You know we in process of cost cutting and I know you from long time, you can help me. Right? Sorry ! We do not give BOR to anyone. Its our company policy. If you have good relation with the insurance company (As you said) Give me something that suits my company need.
  • 8. Heating up Engines…… Hmm! Let me forward the details to Mr. Dani and ask him to get some options for the client. Sending all the related documents to Mr. Dani and brief him about the clients requirements i.e TOB, Expiry and all.
  • 9. Wait begins…………. Mr. Anand ! When you gonna send us the quotes that we asked for? We have already received some quotes within 2 days from other people. In your case it is almost a week now. GOD knows Mr. Anand. We have approached the market and we will receive something by 7 to 10 working days. We are trying our best.
  • 10. Options received Thanks ! We will get back to you. Hi Mr. X. I have some options ready with me. Kindly let me know your best time for a short presentation on the options. Oh !Finally received options. Let me send it to client. Quote sent by mail from HO
  • 11. Waiting for Feed Back God knows what will happen? I wish I could have visited him with the options and asked for feedback in person.
  • 12. Feedback Call Hi ! I just called to know about your feedback on our quotes. Yes! I found it OK, but we need some changes and we would also like to request for split payment option. Can you help? Yes ! But we found something cheaper and more competitive.
  • 13. Mind Whirlpool…….1 Oh ! In case of Mr. Y, I need to be more fast in terms of TAT and I must have more options (At least 70% of market). And I must present him the options in persons not over mail. More coverage + Fast response = Conversion
  • 14. Mind Whirlpool……. 2 In case of Mr. A, I need to speak with Mr. Dani and Mr. Ayham for split payment and the options that client is asking for. I want this client on-board anyhow. As he seems to be serious and can be converted if we manage to help him in his terms (But within company limitations)
  • 15. On the way to closure ….. Hi Mr. Dani! How are you. I hope you have received client’s confirmation. Kindly process it. And do let me know about the split payment request. Hi ! Sure. For split payment I will forward the request. But the rates are not confirmed. I have to recheck with insurer. I will get back to you. WHAT! Rates are not confirmed? But we have given official quote.
  • 16. Waiting………. When I will get response. It almost 2 days. And now it is almost 10 day in total Let me speak with Mr. Ayham and finalize the business Anand! Don’t worry I will speak with Mr. Dani get the things fixed. Focus on the requirement and tell me if you need anything. Mr. Ayham
  • 17. Refurbishing ……… Yesssss! Finally everything is done. Now just policy has to be issued. Policy inception request sent to HO. Some additional details are required. Send the underwritten details to proceed. A. B. C. D. Looking forward to your response. Oh No! More delay?
  • 18. Final Documentation… Ohk. Let me send the final documents to HO and ask them to issue the policy in best possible time. Thanks Anand! It will take 7 to 10 days to issue the policy.
  • 19. Conclusion Where is problem? It took 10 to 15 days to issue a policy and this is too much time. I have lost some clients due this much long turn around time. Clients are getting much faster response from other Brokers in market with more options then us. FAINTED
  • 20. .
  • 21. Initial Call Hi Mr. Y! How are you? Mr. X ask me to call you for insurance matter of your company. Is it right time to speak? Can you please share the details related your insurance requirement so that we can do the initial study and get back to with best options as per your need and budget. Sure! Why not? You will receive it by evening.
  • 22. Details received Details received Received all the documents. Let me send it to HO
  • 23. Quote generated Mr. Anand. I have sent you 4 options with comparison chart. Kindly let me know how you want to proceed. I will send some more options by 2 days Thanks Wow! It is only 2 days past and Mr. Dani sent me 4 options. I can meet the client with this options now and ask his feedback. Great ! Quotes sent within 2 to 3 days Basic plan quote sent same day with options
  • 24. Client meet Let me go to client and discuss the options. If likes it then BRAVO!!!!! And if not I am sure we will be ready with 4 more options by next 2 days. It will help me to gain confidence of client and close the business.
  • 25. Negotiation I liked the options but why should I hire your broking firm. I am getting less rate from others We can help you out with your desired cover in your budget if you can provide us BOR . And I am promising you that we can offer you best deal in market. I am happy with your offer and ready to go with it as you delivered the quote very fast as promised and given all the best options available in market. And you always keep visiting us. We have already given BOR to you and ready to go with you guys.
  • 26. Closure….. See sir. Due to our strong relations with insurers in market , we have managed to get best deal for you . Now give BOR and I will make sure your policy will be issued in next 2 days. Deal Done! I am really happy to work with Guardian Insurance Brokers as they are fastest and they have given me best option for my insurance need. I am impressed
  • 27. Wow from client Thank you Anand and Guardian Insurance Brokers for suggesting me the right cover for my company insurance needs.
  • 28. More empowered ….. I will be more empowered if I have… A. Fixed Plan rates ready with me in Excel sheet. B. More options to offer to my clients. C. Fastest TAT in market. D. Pre laid plans ready with me. Thanks and regards, Anand