As each year progresses, the Digital marketing landscape witnesses a dramatic shift. New digital marketing trends appear in the internet helping digital marketers to improve their marketing strategy and succeed in their efforts.

1. Top 6 digital marketing
trends for 2018
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2. Every day internet is inundated with new
announcements from a social network or search engine
which could have some impact on digital marketing.
This leads marketers to spend vast amount of time
searching for and checking the latest trends and then
trying to work out how they conduct their marketing.
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3. Personalized Online
Presence
In this digital age, web presence is
indispensable to garner more customers who
are looking for your products and services.
Digital marketers help businesses to build a
strong online presence and connect with their
target audience.
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4. SEO and Content Marketing
Integration
SEO and content marketing are the
holy grail of digital marketing. They are
viable only through its amalgamation.
SEO helps the content and business to
reach vast audience and content
marketing in turn improves SEO.
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5. Integrating Social
Messaging Apps
The popularity of the messaging apps
have led companies like Facebook
messenger, WhatsApp and others to
roll out marketer-friendly tools like in-
app payments and chat bots.
Businesses can also reach out to
followers and send them special links
and promotions.
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6. Video Marketing
Video marketing as a mean of
promoting a brand is viable as its not
only engaging and entertaining for the
consumers but it also provides huge
return on investment through many
channels.
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7. Paid Advertising
Storytelling through digital
advertising is an effective way to
promote a brand. Paid advertising
also helps targeting specific audience,
provides valuable sights.
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8. Digital Platter
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