1. Logos precisam ser editáveis

2. Welcome!
We are Brasil Mais TI.
To find young talent for the IT market has been one
of the biggest challenges in Brazil. We have a huge
number of students that will leave an
undergraduate or a technical degree in technology
at the first year in Brasil with just 13% of students
graduaEng.
Because of these numbers the Ministry of Science,
Technology, InnovaEon and CommunicaEon and
Ministry of EducaEon develop the program Brasil
Mais TI.
The Success of the project is because our experEse
and experience(MarkeEng, Human Resources,
InternaEonal, IT, and Partnerships), SoQex
experience, and our love and passion to develop
and grow people.
Today, we offer over 30 courses, all free,
and online.
hRp://www.brasilmaisE.com.br/index.php/pt-br/

3. A little about Softex
Executor of public policies of the Federal
Government for the IT sector, SoQex - AssociaEon
of Brazilian SoQware and Excellence PromoEon was
created in 1996 to grow and develop the IT market
in Brazil focusing in Small and Medium companies.
SoQex is considered priority by the Ministry of
Science, Technology and InnovaEon (MCTI).
You have as following our network:
v More than 2,000 partner companies throughout
the naEonal territory;
v Network of 22 regional agents;
v Presence in 13 Brazilian states.
Since 1996, a SoQex (Non-profit) promove
iniciaEves to support, development , promote, and
grown the Brazilian So?ware
Industry and Services.
EOUCATION
INNOVATION &
ENTREPRENEURSHIP
BUSINESS
INTELLIGENCE
INTERNATIONALINVESTIMENT QUALITY

4. Program Data
de 7 mil currículos cadastrados em nosso portal
de 300 empresas cadastradas em nosso sistema de vagas
de 4 milhões de visualizações da plataforma
+ 240.000 Students enrolled
+ 165.000 followers in social media
+ 50.000 students from technical schools(colleges)
+ 26.000 students in the English course
+ 500.000 courses in progress
+ 7.000 resumes in the plaNorm
+ 300 companies enrolled to add posiOons and search for
resumes
+ 4.5 million access to the plaNorm in 2015

5. Pará 5.951 - 2,52%
Amazonas 3.572 - 1,51%
Rondônia 1.601 - 0,68%
TocanEns 1.497 - 0,63%
Amapá 904 - 0,38%
Acre 684 - 0,29%
Roraima 570 - 0,24%
Bahia 10.605 - 4,49%
Ceará 10.037 - 4,25%
Pernambuco 9.618 - 4,07%
Paraíba 3.565 - 1,51%
Rio Grande do Norte 3.491 - 1,48%
Maranhão 3.487 - 1,47%
Alagoas 3.082 - 1,30%
Piauí 2.491 - 1,05%
Sergipe 2.136 - 0,90%
São Paulo 73.628 - 31,15%
Minas Gerais 21.278 - 9,00%
Rio de Janeiro 20.777 - 8,79%
Espírito Santo 3.741 - 1,58%
Distrito Federal 10.930 - 4,62%
Goiás 7.023 - 2,97%
Mato Grosso 2.990 - 1,27%
Mato Grosso do Sul 2.543 - 1,08%
Rio Grande do Sul 11.538 - 4,88%
Paraná 11.457 - 4,85%
Santa Catarina 7.190 - 3,04%
14.778
48.511
23.486
119.424
30.185
Enrollment by Region
Jan. 2012 to June of 2016
21%
51%10%
6%
Northeast
Southeast
Center-West
North
13%
South
Year Enrollment
2012 16.454
2013 13.085
2014 97.731
2015 65.935
2016(June) 43.803
Total 237.008

6. Students by the level of education
Level of Educa-on
Students
Middle and Junior High
4%
High School
27%
Undergraduate
complete
29%
Undergraduate in course
40%

7. COURSES IN PROGRESS
2013
2014
2015
143.366
390.705
423.434
2016 496.552
1.495.370
4.406.072
4.775.290
1.987.616
ACCESS OF THE PLATFORM
Platform Brasil Mais TI – Access of the platform and
Courses in Progress

8. Platform
Brasil Mais TI
by city, new
sessions and
new users
2015 2016
City Sessions New
Sessions
New Users
São Paulo 28.563 54,66% 15.613
Rio de
Janeiro
12.108 50,79% 6.150
Brasília 9.319 47,60% 4.436
Belo
Horizonte
8.548 49,05% 4.193
Fortaleza 6.439 48,13% 3.099
Salvador 6.193 44,28% 2.742
Recife 4.851 46,96% 2.278
CuriEba 4.711 46,89% 2.209
São José dos
Campos
3.741 38,20% 1.429
Goiânia 3.561 49,54% 1.764
City Sessions New
Sessions
New Users
São Paulo 27.183 57,75% 15.697
Brasília 10.566 48,14% 5.086
Rio de
Janeiro
9.807 57,65% 5.654
Belo
Horizonte
6.565 57,97% 3.806
(not set) 5.325 52,41% 2.791
Fortaleza 5.176 58,33% 3.019
Salvador 5.133 54,57% 2.801
Recife 4.905 54,01% 2.649
CuriEba 3.893 57,13% 2.224
Goiânia 3.117 62,46% 1.947

9. CHARACTERISTICS • PUBLIC
Platform Brasil Mais TI
MALE
(77,4%)
FEMALE
(22,6%)
25 - 34 ________________________________________ 40,72%
18 - 24 ________________________________________ 35,16%
35 - 44 ________________________________________ 15,59%
45 - 54 _________________________________________ 5.58%
55 - 64 ________________________________________ 2,03%
65+ ____________________________________________ 0,93%
AGE SESSIONS
1.
2.
3.
4.
5.
6.

10. Our Tools We develop new tools to reach our current students and to bring new students to plakorm. In addiEon, we
have several acEviEes such as: inspiraEonal videos, events and new courses.
Learn Playing
Several tools to develop and grow our stundents
Simulator of the Cost of Living
With our standard simulator of life, our
students could simulate their expenses
monthly according to their tastes and
goals. Not to mention that the tool also
shows which IT professions can help you
get there!
Vocational Test
When choosing which way to go, there
are always some doubts. With our
Vocational test, they may end up!
Add your resume
Students can create their resume
Positions
Students can search for positions

11. New Layout
Courses with GamificaOon – Learn Playing

12. New Tool – Interview
The main focus is a simulaEon / preparatory to interview for a posiEon of IT analyst. The character will have to
overcome steps to be adopted at the job interview.

13. New Tool – First Job
Simulates the early days of working in a company. The character will have a week of experience and
the main focus is to maintain the quality of professional acEviEes for the character.

14. New Tool – Decision Making
In this game the character replaces the head; the main focus is to keep the business healthy by taking the right
decisions with business reality;

15. DISCOVER YOUR CALL – DEVELOPMENT AREA FOR THE STUDENT

16. PEOPLE REACH
Facebook
2014
2015
2016
22.530
30.500
30.200
2014
2015
2016
FOLLOWERS
75.500
127.000
154.000
2014
2015
2014
2016 166.000

17. SOCIAL MEDIA – BEST POST BY PEOPLE REACHED
261.432
PEOPLE REACHED ON THIS POST
9.996
INTERACTIONS

18. 115.312
PEOPLE REACHED ON THIS POST
12.342
INTERACTIONS
Average per post
reached:
32.000 people
POST PEOPLE REACHED
S2B 115,3
Cursos 88,5
Cursos 74,4
MinecraQ 69,1
Cursos 65
Eventos 46,6
Cursos 33,7
Eventos 27,6
Azure 26,5
Imagine Cup 26,4
S2B 25,2
Posts Microso? - Partners

19. We work with
LinkedIn to aRract
new partners.
Linkedin

20. Twitter
Followers and growth
2013 2014 2016 1188 1188 2307 2398 2015

21. Partners
Our biggest success are our partners ... So we always seek partnerships for the project with the
main goal of development and growth nationally and internationally.
We have 10 new courses donate by our partners in 2016 with more than 30.000 students enrolled on it.

22. 2016 –Next Steps
• Teacher’s area
• Events
• Parternships
• Growing the plakom
• Expand Global
• Special needs area
• InspiraEonal videos – Intel, Linkedin e
MicrosoQ
• Entrepreneurships area

23. The best investment is education.
ANA BEATRIZ PIRES
Project Manager
(61) 3327-2319 | (61) 9113-6794
ana@soQex.br
www.facebook.com/brmaisO @brasilmaisO /company/brasil-mais-O