1) The document provides information about a research study investigating the effect of online and offline factors on impulse buying behavior of university students. 2) It invites the reader to participate in the study and explains that participation is voluntary. It aims to obtain informed consent from participants. 3) The study is being conducted by a PhD student at the University of Bedfordshire for their degree and all information provided will be stored anonymously and only accessed by the researcher.

1. Information Sheet
I would like to invite you to take part in a research study. Before you decide you need to
understand why the research is being done and what it would involve for you. Please take
time to read the following information carefully. Ask questions if anything you read is not
clear or would like more information. Your participation is voluntary. I would like you to
consent to participate in this study as I believe that you can make an important contribution to
the research. Take time to decide whether or not to take part
Research Study Title
Effect of Online and Offline Factors on Impulse Buying Behaviour of University Students
Purpose of the study
The research is being carried out for the purpose of completion of the PhD degree at
University of Bedfordshire
Why have you been invited?
You have been chosen for this particular research study as it requires university students.
What will happen to the results of the research study?
All information provided by you will be stored anonymously on a personal computer which is
password protected and only the researcher has the access.
Who is organising the research?
This research is self-funded by the researcher/PhD student Ammar Hussain and there is no
external or internal organisation is involved in this research.

2. Consent Form
Title of Project: Effect of Online and Offline Factors on Impulse Buying Behaviour of
University Students
Name of Researcher: Ammar Hussain
I wish to participate in the above named project. I have read the participant information sheet for the
above research project and understand the following
Please initial all boxes
1. I understand that my participation is voluntary and that I am free to withdraw at
any time without giving any reason.
2. That all information I provide will be dealt with in a confidential manner.
3. That the participants will not be paced under any form of stressful situation.
Name of Participant Date Signature