This report examines and assesses the retail activities of Bawarchi Biryanis, an Indian restaurant chain in USA, its qualities and shortcoming, brief about its plan of action, and the strategy that the organisation actualises. The basic purpose of this report is to feature the practices actualized by Bawarchi Biryanis to "remain above water" in a turbulent and consistently changing eatery industry, it esteems, and how that converts into development and benefit. In the meantime, the in-store perceptions and talk with owner offers a look into how it’s tolls general crosswise over parameters. A few recommendations based on our observations are as follows: Short term recommendations- 1. Assortment planning of Biryani 2. XYZ sorting of inventory 3. Aggressive marketing and advertising Long term recommendations- 1. Expansion of restaurant locations in California (San Jose, San Francisco, Los Angeles, San Dieogo) 2. Improve customer loyalty by introducing loyalty programs