2014 Ecommerce Best Practices

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This is my presentation for MivaCon14: Which new features in the ecommerce marketplace actually work and will help your business grow.

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  • These days,developing a business in a online is the most popular approach.So its better to start a online business rather than a real time.To run a business in online successfully,there are several promotional tips to be followed to obtain an optimized business results.This presentation would be a great guidance to offer several guidelines to accomplish a successful business strategy.
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2014 Ecommerce Best Practices

  1. 1. ECOMMERCE BEST PRACTICES STEVEN SOULE
  2. 2. 2014 Ecommerce Best Practices Which new features in the ecommerce marketplace actually work and will help your business grow.
  3. 3. E-Commerce Best Practices • Awareness • Usability • Clarity
  4. 4. Shopping Brick & Mortar vs. Online
  5. 5. Awareness • Search Engine Optimization • Email Marketing • Social Media Engagement
  6. 6. Awareness: Search Engine Optimization • Site-wide SEO • On-page SEO • Off-page SEO SEO Checklist SEO Fundamentals
  7. 7. Awareness: Email Marketing • Weekly Newsletters • Remarketing Newsletter Best Practices Beginner’s Guide to Email Marketing Remarketing Strategies
  8. 8. Awareness: Social Media • Socially Engage in your visitor’s communities, don’t just advertise • Offer discounts • Purchase Advertisements Social Media Tips for Ecommerce Sites
  9. 9. Recap: Awareness • Search Engine Optimization • Email Marketing • Social Media Engagement
  10. 10. E-Commerce Best Practices • Awareness • Usability • Clarity
  11. 11. Usability • Website Performance • Responsive • Intuitive Usability Checklist
  12. 12. Usability: Website Performance • Every second counts – Majority of online shoppers will abandon a page after waiting 3 seconds for it to load. • Mobile users expect speed to be that same as a desktop computer Page Speed Analysis Tools How to lose weight in the browser Does your site follow webmaster guidelines?
  13. 13. Usability: Responsive Responsive Design Infographic Ecommerce Responsive Design Statistics Images: http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/
  14. 14. Usability: Intuitive • Help customers find what they need – Easy & Effective Search Results – Consistent & Clear navigation – Category/Search Page filtering – Highlight calls to action Navigation Guidelines Creating the best ecommerce experience Conduct an Interface audit
  15. 15. Recap: Usability • Website Performance • Responsive • Intuitive
  16. 16. E-Commerce Best Practices • Awareness • Usability • Clarity
  17. 17. Clarity • Showcase Products • Be Transparent • Understand Your Site
  18. 18. Clarity: Showcase Products • • • • Use Product Videos Have high quality product images Show product reviews Have detailed product descriptions & feature specifications
  19. 19. Clarity: Be Transparent • Reveal as much information as you can – Show stock levels – Display Trust Badges – Clearly display shipping & return policies • Offer Free Domestic Shipping (If possible) – Notify them of any warranties or guarantees Driving Factors for Shopping Cart Abandonment
  20. 20. Clarity: Understand Your Site • Consistently Check: – Who is using your site – How they are interacting with it – What is being purchased • Track Changes – A/B Test significant changes – Multivariate detailed changes
  21. 21. Recap: Clarity • Showcase Products • Be Transparent • Understand Your Site
  22. 22. E-Commerce Best Practices • Awareness • Usability • Clarity
  23. 23. Feature List
  24. 24. Global Elements • • • • • • • Mega menu or drop down navigation Search with auto complete Breadcrumbs Mini Basket Contact Information Live Chat Policy Links
  25. 25. Home Page • • • • • Don't use rotating banners Show various high level categories Show best selling products Show new products Show products that are on sale
  26. 26. Category & Search • • • • • • Add Facetted Filters options Display Ratings Quick-view product details Product Comparisons Various sorting options Create a "New Products" category
  27. 27. Product Page • • • • • • • • • • Multiple Large Product Images Show Product Videos Have A Clear Add To Cart Call To Action Cross-sell Frequently Purchased Items Display Customer Product Reviews Related Products Show Products That Other Customers Also Bought Display Recently Viewed Products AJAX Add To Cart Answer FAQs
  28. 28. Basket & Checkout • • • • • • Shipping Estimator Wish lists Coupons Gift Certificates Various Payment Methods (PayPal, Amazon, etc.) Once order is purchased, suggest a follow up action: – Share order in social network – Offer discount code to come back again – Show products related to their order
  29. 29. Sources & Additional Reading http://visualwebsiteoptimizer.com/split-testing-blog/ecommerce-product-page-best-practices/ http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/ http://uxdesign.smashingmagazine.com/tag/e-commerce/ http://www.bigsplashmarketing.com/services/google-analytics http://blog.kissmetrics.com/marketing-guides/ http://blog.kissmetrics.com/infographics/ http://webdesign.tutsplus.com/articles/seo-checklist--webdesign-10740 http://www.invodo.com/resources/statistics/ http://bradfrostweb.com/blog/web/responsive-web-design-missing-the-point/ http://blog.kissmetrics.com/loading-time/?wide=1 https://developers.google.com/speed/pagespeed/ http://www.slideshare.net/Radware/radware-sotu-winter2014infographicwebperformance https://github.com/zenorocha/browser-diet/wiki/Impact-of-performance http://www.slideshare.net/somethingdigitl/creating-the-best-ecommerce-user-experience-uxsomething-digital http://blog.sumall.com/journal/10-best-practices-improve-e-commerce-website.html
  30. 30. Thank you Steven Soule Web Developer ssoule@mivamerchant.com 858-731-4134

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