Case Studies

1. TEA CAFÉ CASE STUDY
AMIT KUMAR
ROLL NO - 1853362
MODULE - 11

2. NEED OF STUDY
 To come with a new idea for chai lovers
 Physical health Improvement
 Mental Stress Busters
 Due to increasing pollution the air quality has decreased
resulting in less oxygen content
 Increasing O2 in body which is not fulfilled in city environments
 Familiarization with Environment
 Not yet Implemented

3. OBJECTIVE
 Flavored Chai
 Health Improvement
 Increasing O2 in body which is not fulfilled in city environments
 Familiarization with Environment & Mental Peace
 Menu & Manpower Cost Analysis

4. RESEARCH
PRIMARY RESEARCH
SWAT ANALYSIS
STUDY OF CASE STUDIES
QUESTIONNAIRE
INTERVIEWS

5. PRODUCTS & SERVICES
Types of flavored oxygen we will make
Jasmine
Rose
Lotus flowers
Mint leaves
Peppermint
Ginger
Lemon
Lemon & Basil
Lemon & Thyme
Cinnamon
Black pepper
Fennel & clove
Flowers or Spices can be mixed to get more creative personalized Tea blends.
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6. LEARNING FROM CASE STUDIES - 1
CASE STUDY EXAMPLE
 PRAFUL
 21 YEAR,MBA ASPIRANT
 FROM MADHYA PRADESH
 NET WORTH - 3 CRORE
SOURCE - https://www.onmanorama.com/career-and-campus/top-
news/2021/02/15/selling-tea-across-india-mba-dropout-business-empire-tea-stall.html
WHY I CHOOSE
 “DREAM BIG, START SMALL, AND ACT NOW”
 WHEN HE CAN WHY CAN’T I
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7. LEARNING FROM CASE STUDIES - 2
CASE STUDY EXAMPLE
 BALA SARDA
 25 YEAR
 NET WORTH - 145 CRORE
SOURCE - ) https://yourstory.com/smbstory/vahdam-teas-indian-brand-delhi-
entrepreneur-export-chai
WHY I CHOOSE
 PROMOTING THE BENEFIT OF OUR HOMEGROWN PRODUCTS
 CRAKING THE INTERNTIONAL MARKET – BY TAKING
USDA CERTIFICATION
NON-GMO VRIFICATION
 AT FIRST HE SELLS HIS PRODUCTS AT MINIMUM MARGINS,TO BE RE-BRANDED AND
SOLD AT MUCH HIGHER MARGINS. 7

8. THANKS