DevOps is everywhere, but too often, people think they can buy “DevOps in a box” and sprinkle some tools and automation over a broken or slow (or even super-fast AWS) stack. But we know that software delivery is still difficult. How can you embrace DevOps concepts and take software delivery to that “next level”? In this chalk talk, we discuss some studies that show the outcomes companies care about: driving cultural changes, improving organizational performance, increasing software delivery performance, and ensuring development of high-quality software. We define what DevOps is, measuring it, and how innovative teams and organizations use it to drive performance and quality improvements.