Are you constantly challenged to find the right tools to meet your company’s collaboration needs while keeping costs down? You might have decided to use chat and meeting solutions bundled with an enterprise collaboration suite that doesn’t meet all your needs. Even worse, you might be overpaying for features that you don’t even use. Join us in this session to learn how Connexity was able to roll out Amazon Chime in just a few steps. Costs were not only reduced, but using Chime’s pay-as-you-go pricing resulted in collaboration costs dropping by 25% and administrative overhead dropping to zero.

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Spending Less is the New Black with
Amazon Chime Pay-Per-Use Pricing
Jennie Tietema
Head, Operations & GTM, Amazon Chime
Amazon Web Services
B A P 2 0 2
Ken Fabrick
Sr. Manager, Internal IT
Connexity

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Agenda
Amazon Chime
Why Amazon Chime?
Built on AWS
Keys to delivering disruptive pricing
Customer case study: Connexity
Questions

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Amazon Chime from AWS

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Benefits of Amazon Chime

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Work is no longer a place
We work on the go at a moment's
notice on any device

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Why should I move collaboration workstreams
to the AWS cloud?
We need communication we can rely on with a platform we trust

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Built on AWS

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Case study: Amazon.com – adoption at scale
Week of 11/4/18
Registered users: 377,186
Weekly active users: 246,877
Meetings: 394,563
Meeting minutes: 12,131,991
Chat messages: 41,652,996
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96
Registered and Active Users (weekly)

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Chime usage deeper look
Easy deployment and maintenance
• 2 admins managing 320,000+ Amazon.com users
• 88% of customers do not limit access
(Basic), they use automatic pricing controls
Seamless device switching
• 24% of registered users have an iOS/Android device
Easy meeting access via the web app
• 55% of unauthenticated attendees join using the
web application
Meetings call you, so you’re never late
“Using Amazon Chime has made it easier to meet
using voice, text and video. I think it's improved our
efficiency since it calls us, and we have less people
late to meetings.”
—Brandon Purcell, CTO,
SpatialKey

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Design tenets

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The Amazon Chime web app
WebRTC App (VP8, Opus)
TURN/STUN support
React.js SPA
Redux Store
RESTful API Gateway control

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Key concepts—
Scalability
Amazon Elastic Compute Cloud
(Amazon EC2) auto-scaling
groups for TURN and media
ASGs scale up and down based on
connection counts and a composite
of other operational metrics
Immutable deployments
Every code push fully rotates our
infrastructure, ensuring automatic
updates and lowering operational support

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Key concepts—app delivery
Amazon CloudFront, backing
S3 bucket for app delivery
Single page app delivered and
cached at the edge
Amazon API Gateway +
CloudFront vending RESTful
interfaces
74% TLS connection latency
penalty reduction

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Key concepts—Telemetry
Amazon Pinpoint for web telemetry
Business and client metrics are captured using Amazon Pinpoint
Streamed to Amazon CloudWatch and Elastic Search
Amazon Kinesis log streaming
Client JavaScript logs are batched and pushed (using a service worker)
to a Kinesis stream
Terminates at Amazon CloudWatch Logs and Elastic Search

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Chime pricing principles

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Why did we change Chime pricing after one year?
Shared adoption “risk”
Try a new service and only pay when it is used or adopted vs. paying per user
Customers love AWS’ utility focused pricing
This model was not being offered by any other unified communication vendor
IT Admins wanted to be able to set and forget the permissions
Requests for host privileges or having to perform user audits quarterly were time consuming

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Chat and attend unlimited meetings
Amazon Chime Basic
Free
Only pay when the feature(s) are used
Amazon Chime Pro
Chat and attend unlimited meetings
$3/day up to $15/month
Schedule, host, record meetings
Access via conference room video systems
Pay for what you use

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Chime Active Host pricing

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Ken Fabrick
Sr. Manager, Internal IT
Connexity

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Connexity and Hitwise

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Connexity/Hitwise
landscape
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Connexity’s need for a
conferencing solution
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Connexity and Chime
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Chime Active Host pricing

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4%
6%
3%
3%
5%
4%
3%
2%
3%
5%
3%
4%
3%2%2%1%1%
3%
2%
3%
2%
4%
2%
2%
29%
Per-month active user costs
Week Starting Unique Hosts Meetings
1-Apr-18 259 485
8-Apr-18 273 597
15-Apr-18 283 594
22-Apr-18 282 632
29-Apr-18 276 629
6-May-18 278 624
13-May-18 283 640
20-May-18 282 603
27-May-18 273 540
3-Jun-18 279 567
10-Jun-18 277 626
17-Jun-18 281 630
24-Jun-18 284 612
1-Jul-18 287 570
8-Jul-18 285 664
15-Jul-18 291 683
22-Jul-18 276 632
29-Jul-18 292 651
5-Aug-18 278 654
12-Aug-18 283 691
19-Aug-18 282 621
26-Aug-18 282 618

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Who’s using Chime?

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Customer examples
—Sean Chambers, Systems Admin Manager, Hodges-Mace
—Dave Potter, Vice President, IT Infrastructure—Destination XL Group, Inc.
—Ara Aghmalian, IT Manager, ThinKom
—Josh Washburn, Systems Administrator, Nexgen Packaging

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Deploy to your
company today!
Choose Amazon Chime
from the Business
Productivity section of
the AWS Console

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Keep the
conversation
going and
win a prize!
Visit us at the AWS Village in the Expo Hall
Show the Amazon Chime lead you have
downloaded the app on your mobile device
Win a prize!

31. Thank you!
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