Join this Leadership Session to learn about AWS’s strategy, the latest features, and best practices from customers on how to run Microsoft workloads like Windows, SQL Server, Active Directory, and .NET applications on AWS. Sandy Carter, Vice President for Enterprise Applications, discusses the evolution of AWS as the leading platform for hosting business-critical applications, and dispels the myths around running Microsoft workloads on AWS using real customer examples. In this session, we showcase how many organizations are benefitting by running Windows on AWS, from migrating legacy applications helping lower TCO, to building new innovative solutions to drive growth, in areas such as Machine Learning, Containers, and Serverless. Sandy shares the company’s vision for continuing to innovate in this space to make AWS the premier place for customers to run Microsoft workloads in the cloud.

2. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Leadership Session:
Learn about 10 Years of Windows Innovation on AWS
with 10 New Launches
Sandy Carter
Vice President, Windows
and Enterprise Workloads
Amazon Web Services
W I N 2 0 2 - L
Ian Wright
VP, Infrastructure &
Operations, Pearson
Ryan Hoffman
SVP, Engineering,
eMarketer

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
10
Years
Helping customers run and scale
Windows Workloads in the cloud
400%
Growth
Between 2015 and 2018 of AWS
enterprise customers using Amazon
Elastic Compute Cloud (Amazon EC2) for
Windows Server
Windows momentum on AWS

4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS

5. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS

6. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
10 years of innovation for Windows on AWS
CustomerAdoption
2008
Visual Studio Toolkit
Microsoft SCOM plug-in release.
Microsoft SharePoint 2016 (Marketplace)
Microsoft SCVMM Plug-in
SAP instance on AWS 2012
Trusted Advisor checks for Windows
Hyper-V support in SMS
Windows for Lightsail
Application-consistent
Snapshots through VSS
AWS Directory Service
Sessions Manager
Dedicated Host
Enhancement Tag-On
EC2 Dedicated Hosts (BYOL)
EC2 Run Command
EC2 Systems Manager
EC2 Dedicated
Instances (BYOL)
EC2 Windows on Bare Metal/Hyper-V AMI
WS 2008 & SQL Server 2008
Windows Server 2008 R2
Windows Server 2012
Windows Server 2016
Windows Server 1803
Windows Server 2003
SQL 2017 AMI AL2/Ubuntu
SQL Server 2008 R2
Amazon RDS adds SQL Server
SQL Server 2017
SQL Server 2012
SQL Server 2008 R2
SQL Server 2016
2010 2012 2014 2016 2018 Today
143 instance types, 37 instance families
60 different AMIs for Windows workloads
.NET Core & Powershell on AL2/Ubuntu
Windows Deep Learning AMI
.NET Core 2.1 on Linux AMIs
Lambda Support for
PowerShell Core
Amazon ECS for Windows Containers
AWS Tools for Windows PowerShell
.NET SDK
DynamoDB Accelerator SDK for .NET
.NET on Lambda & AWS CodeBuild
.NET Core 2.1 Support with Lambda & X-Ray
X-Ray .NET SDK
.NET Developer Hub
AWS X-Ray .NET Core Support
.NET Developer Hub

7. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Innovating on behalf of you―Our customer
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
.NET Developer
SQL Database Administrator
System Administrator
Extend Existing
Investments
Reduce Business
Disruption
Innovate with New
Technologies

8. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Public cloud leaders
prevail in the Windows
market segment of the
infrastructure as a
service market
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
IDC, Windows Server Operating Environment Market Update, Doc # US44217118, Aug 2018
Note: Includes Windows instances deployed in the public
cloud IaaS market during 2017 Source: IDC estimates, 2018https://d1.awsstatic.com/analyst-reports/IDC_Slide_WindowsonAWS_JM181015.pdf

9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS

10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Top opportunities for the future of IT
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Experiences
Migration and
Modernization
Integration

11. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
The top 10 launches
AWS

12. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
How does it all come together?

13. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Integration
Migration and
Modernization
Experiences
5. VMware Cloud on AWS M6
6. Application migration using AWS Server Migration
Service (AWS SMS)
7. Azure to AWS Migration Tool
8. Amazon Elastic Container Service for Kubernetes
(Amazon EKS) for Windows
9. Amazon FSx for Windows File Server
10. Active Directory Cross VPC Support

14. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
39% higher
Performance improves customer experience

15. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
NEW
SQL Server on AWS exhibited 2X+ better price/
performance than Azure (ZK Research)
SQL Server on Amazon EC2 consistently outperforms Azure across a variety of machine types
0
200
400
600
800
1000
1200
1 2 3 4 5 6 7 8 9 10
AWS versus Azure Large* Configuration (TPM)
Series1 Series2
$0
$100
$200
$300
$400
$500
$600
1 2 3
Costs per 1 Billion Transactions Per Month
Series1 Series2
https://zkresearch.com/blog/2018/11/comparing-sql-server-deployments-on-microsoft-azure-and-amazon-web-services
on https://zkresearch.com,

16. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
AWS OFFER
COMPETITIVE TCO
re:Think for Windows
and Migration Credits
Migrate/Upgrade SQL Server
and run in compatibility mode
Debunking the TCO Myth

17. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
SQL Server Upgrade Tool (2008 to 2016)
Announcing SQL
Server Upgrade Tool
https://tinyurl.com/sqlserverupgrade
Automated Side by Side Streamlined
NEW

18. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Amazon Relational Database Service (Amazon RDS)
for SQL Server supports always on availability groups
Amazon RDS
for Multi-AZ Deployments
Always On
LAUNCHED
Less Downtime
(auto failover to standby)
High Performance
(compared to mirroring)
Reduce Costs

19. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
SQL Server on Linux
SAVE EVEN MORE WITH RI’S
0
0.5
1
1.5
2
1 2 3
Series1 Series2
20% lower cost
Priceperhour
Choice: Ubuntu,
RHEL, Amazon
Linux 2
Standardization across
one operating system

20. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
.NET developers want to build modern apps
Source: AWS EBC Insight
Importance of developer experience

21. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
.NET developer experience launches this year
AWS Lambda Support
for .NET Core &
PowerShell
Cloud Development Kit
(CDK) for .NET
EC2 AMIs for .NET Core
BUILD DEPLOY RUN
PowerShell tool of choice Package best practices Deploy and run .NET faster

22. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Enabling developers at every step
.NET Developer Center
aws.amazon.com/net
Develop Learn
Connect

23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Customers who modernized .NET applications
Before:
Now:

24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Customers do not know what is in their environment
Source: AWS EBC Insight
“I don’t know what I have in my environment”

25. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
We need to get ready for
a true-up report in 2 days
How am I going
to figure out all
our licenses?

26. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Flexibility to enforce
license usage
Announcing AWS License Manager
Leverage native
AWS Services
Manage licenses across
hybrid environments
NEW

27. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
License Manager enables hybrid IT licensing
Define rules for your licensed
software from Microsoft,
Oracle, IBM, SAP, and others
NEW
Choose a license counting
type: vCPU, physical cores,
physical sockets, or number
of instances
Choose whether to
enforce a license limit
At-a-glance summary of
licenses and usage limits
See whether or not limits
are enforced
License Manager helps manage usage limits
Windows Server on AWS
IBM DB2 on AWS
Oracle Database on AWS
On-premises SQL Server
Across cloud and on-premises

28. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Ian Wright
VP of Infrastructure
and Operations

29. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
in batch processing times
response times
Serving educators and students worldwide
Millions of Online Tests
525K + Assessments Created (1yr)

30. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Higher performance, stability, availability & efficiency
Automated
Patching/Compliance
Automated Configuration
Management
Improved Stability &
Scalabilty
SOC2 Audits
Multiple Regions
Cost & License Reporting
High Availability
Reduced Infrastructure
Reduced Cost
Automated Deployments

31. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
response times
savings
Faster deployment times and cost savings

32. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Simplifying license management
License Manager

33. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
of attendees said alert noise
is their biggest challenge
And what if we could couple this with insights
about your .NET and SQL Server applications?
Source: AWS Summit SF 2018 Monitoring Survey

34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Amazon CloudWatch Application Insights for
.NET and SQL Server
PREVIEW
Machine learning based
anomaly detection for
metrics and logs
Visualize root cause with
CloudWatch Automatic
Dashboards
Improved
customer experience

35. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
PREVIEW
Let me show you how!

36. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
1. SQL Server Performance & 2008 Upgrade
2. .NET Developer (Lambda for PowerShell, CDK, EC2 AMIs)
3. AWS License Manager
4. CloudWatch AppInsights for .NET & SQL Server
Experiences
Integration
Migration and Modernization
AWS
9. Amazon FSx for Windows File Server
10. Active Directory Cross VPC Support

37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Customers are seeking faster speed of migration
Source: AWS EBC Insight
Speed of migration is a key success factor

38. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
VMware Cloud™ on AWS
Elastic Block
Store
AWS Direct Connect
Amazon
EC2
Amazon S3 Amazon
Route 53
AWS Direct Connect
NEW
VMware Cloud on AWS M6

39. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
• 1 FTE
• No downtime
• 550 TB of data
• 3000 VMs in 3 months
with no-refactoring
MIT
Workloads run on SQL Server
18%

40. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
We want to make it easier!
of cloud migration decision makers say their biggest
challenge is regulatory or governance concerns
You need to migrate compliant workloads
Source: Forrester, July 2017 n=272, commissioned by Red Hat

41. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
AWS SMS now HIPAA eligible and PCI compliant!
First and only major cloud
provider offering
HIPAA applications
PCI compliant manner
NEW

42. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
NextGen Healthcare

43. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Migrate your applications not just servers
NEW

44. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Application migration using AWS SMS
Pre-built launch
templates
Faster migrations
Centralized
management
NEW

45. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Some of you have already gone to the cloud
We can help you!

46. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Azure to AWS Migration Tool
NEW

47. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Ryan Hoffman
SVP, Engineering

48. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Azure to AWS migration
Cloud migration Containerization Managed database

49. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Azure Cloud Services to AMI/ASG
Each deployment
creates its own VMs
Build all AMIs a service
needs in all regions
Cost savings on t2.nano
Packer AMIs
created in
multiple regions
Deploy with
immutable
infrastructure
Deploy
EC2 instances
with auto
scaling groups

50. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Faster launch times
Cost savings
Azure Cloud Services to AMI/ASG

51. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Serverless
How to modernize your applications

52. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
AWS leadership in containers
CNCF Survey: https://www.cncf.io/blog/2018/08/29/cncf-survey-use-of-cloud-native-technologies-in-production-has-grown-over-200-percent/
63%
51%Amazon
ECS and
Amazon EKS

53. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Extending container management for Windows
Amazon EKS
Support for Windows
Flexibility – Linux, Windows
Docker, Kubernetes
ANNOUNCING

54. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
1. SQL Server Performance & 2008 Upgrade
2. .NET Developer (Lambda for PowerShell, CDK, EC2 AMIs)
3. AWS License Manager
4. CloudWatch AppInsights for .NET & SQL Server
Experiences
Migration and
Modernization
Integration
5. VMware Cloud on AWS M6
6. Application migration using AWS Server Migration
Service (AWS SMS)
7. Azure to AWS Migration Tool
8. Amazon Elastic Container Service for Kubernetes
(Amazon EKS) for Windows

55. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
of companies use public cloud for their
file based storage workloads
It’s time to integrate file based storage
Sources: IDC Worldwide File- and Object-Based Storage Forecast, 2017–2021, Sep. 2017, IDC File- and Object-based Storage Survey Findings 2017 Adoption & Workloads Trends – Part 1

56. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Amazon FSx for Windows File Server
aws.amazon.com/fsx/windows
Windows native for fully
compatible Windows File
System experience
Secure and compliant
including PCI-DSS,
ISO, and HIPAA
No hardware or
software to manage
Up to 10s of GB/s
throughput with sub-
millisecond latencies
NEW

57. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Amazon FSx is built for speed
Human brain
2.5 PB
Process the brain’s storage
capacity in under 3 days
Amazon FSx
10GB/sec over PBs

58. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Amazon FSx Launch Partners
Helping customers take full advantage of the
native Windows file system on AWS

59. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Active Directory is the most widely used
enterprise repository for digital identities1
of Fortune 1000 use Active Directory2
Directory is the new black
Sources:
1 The State Of Microsoft Active Directory 2018, Forrester
2 Success with Enterprise Mobility: Identity, 2014, Microsoft

60. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Proven AWS Directory Services to support your strategy
Preserves SSO
High compatibility
Richest set of features
Only cloud to
use actual AD
Only cloud that
preserves SSO
Most features of
all managed AD
Users don’t have to
sign in separately
Set up directory
in under 2 min
Broadest range of
AD aware apps

61. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Cross account/VPC support for Directory Services
AWS Managed AD is the only managed AD in the cloud that you can use from
multiple virtual networks and accounts within a region
Easily join your EC2
instances to the AWS
managed domain from
any VPC within a region
Provide SSO and
access management
without syncing
identity data
Share a managed AD
with multiple AWS
accounts within a region
LAUNCHED

62. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS

63. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
What you just saw…
Why would you ever run your Windows
workloads on anything else?

64. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
The top 10 launches
AWS

65. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
The scaling challenge …
Deploy for peak load
Wait while application is configured
Until today
Hibernate your instance
just like your laptop
Just in time scaling
Starting today
COMING SOON

66. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Hibernate EC2 instances for Windows
Pre-warmed instances with your apps pre-configured
Support for Windows Server environments coming soon!
Scale faster with
warm instances
No need to modify
existing applications
Just like opening and
closing your laptop
COMING SOON

67. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
VMware Cloud
on AWS M6
EKS for Windows
Active Directory
Cross VPC Support
Application
Migration using SMS
SQL Server
Performance &
2008 Upgrade
.NET Developer
AWS License
Manager
CloudWatch AppInsights for
.NET & SQL Server
Azure to AWS
Migration Tool
Amazon FSx
for Windows

68. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
SQL Server
Performance &
2008 Upgrade
.NET Developer
AWS License
Manager
CloudWatch AppInsights for
.NET & SQL Server
VMware Cloud
on AWS M6Azure to AWS
Migration Tool
EKS for Windows
Amazon FSx
for Windows
Active Directory
Cross VPC Support
Application
Migration using SMS
AWS Systems Manager
AWS WorkSpaces
Amazon AppStream
EC2 Hibernate
for Windows

69. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
Why Windows on AWS?

70. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
@Sandy_Carter #WindowsOnAWS
and many more…
Learn more
• Perform a migration assessment
aws.amazon.com/whatsnew
https://tinyurl.com/AWSMicrosoftWorkloads
• Learn more at aws.amazon.com/windows/windows-
study-guide
Deep Dive Sessions: To-Dos

71. Thank you!
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sandy Carter
Vice President, Windows and
Enterprise Workloads
Amazon Web Services
@Sandy_Carter #WindowsOnAWS

72. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.