Data is eating the world. Don't let it consume your organization! In this talk, we take a deep dive into the various methods of ingesting the ever-increasing amount of data that your organization is generating, and we discuss how to effectively leverage that data as part of your data analytics pipeline. We cover topics such as batch and real-time ingestion with AWS services and open source tools. We also dive into some reference architecture implementations of common ingestion patterns. Finally, we discuss how you can make this data useful through catalogs and governance.